Sydney Sweeney teams up with Baskin-Robbins on summer treats
Actress Sydney Sweeney made big news teaming with Dr. Squatch on soap made with her bathwater. Now, she's collaborating with Baskin-Robbins on two special summer treats made with Rainbow Sherbet.
Sydney Sweeney has a new leading role: ice cream ambassador for Baskin-Robbins.
The "Euphoria" star has teamed with the specialty ice cream chain on a special Sweet on Sydney Menu, which becomes available July 1.
A pair of sweet treats make up the menu: Sydney's Signature Scoop – Rainbow Sherbet in a chocolate-dipped waffle cone with rainbow sprinkles, topped with gummi bear minis – and Sydney's Signature Fizz, a beverage made with Rainbow Sherbet with Starry lemon lime soda, also topped with gummi bear minis.
The special beverage will be available for a limited time in a color-changing gummi bear cup for an additional charge (menu items and special cup available while supplies last).
The actress, who recently revealed how she transformed her body to play female boxer Christy Martin in an upcoming biopic, said she is a longtime fan of Baskin-Robbins.
"It's where a lot of great memories were made, and I still find myself going back pretty often,' said Sweeney in a press release. 'Rainbow Sherbet has always been a favorite, so getting to see it featured like this feels really special.'
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Watch Sydney Sweeney in new Baskin-Robbins commercial
To celebrate the limited-time menu launch, Sweeney stars in a national ad campaign including a video showing her "infectious love for all things Baskin-Robbins," according to the press release. In a 60-second video, Sweeney is seen frequenting her local Baskin-Robbins, even dropping in after hours.
'Sydney's love for Baskin-Robbins runs deep and we are so excited to put her signature scoop on the menu alongside a new, refreshing way to enjoy it in a Fizz," said Nicole Boutwell, vice president of marketing and culinary at Baskin-Robbins, in the press release.
Sweeney also posted on Instagram about the collaboration, saying, "if you know me, you know ice cream always brings the biggest smile to my face :) this was literally a childhood dream come true thank you."
If you want to plan ahead, members of Baskin-Robbins Rewards loyalty program can get $5 off orders of $20 or more in the BR App to celebrate National Ice Cream Day from July 20-26.
Mike Snider is a reporter on USA TODAY's Trending team. You can follow him on Threads, Bluesky, X and email him at mikegsnider & @mikegsnider.bsky.social & @mikesnider & msnider@usatoday.com
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