Krispy Kreme launches new collection
Krispy Kreme launched a heroic collection in collaboration with Warner Bros. Discovery days after parting ways with McDonald's. The donut chain's Hungry for Heroes Collection is celebrating fan-favorite DC superheroes.
'We can't promise you'll reach Superman, Batman or Wonder Woman level by bringing a dozen doughnuts to the office or your next get-together, but you will be a hero,' said Dave Skena, chief growth officer at Krispy Kreme. The collection comes prior to the premiere of the 2025 film Superman, the first movie in DCU's Chapter One: Gods and Monsters.
Named after the first DC superhero, the Superman donut is an unglazed treat with white Kreme dipped in light blue icing. It's also topped with buttercream flavored clouds and finished off with sprinkles and an image of the iconic hero himself.
The Wonder Woman donut, unlike the goodies named after male superheroes, is an original glazed. It's dipped in red raspberry icing and topped with white stars, blue sprinkles, and a design that matches Wonder Woman's logo and belt.
Besides its newest donuts, Krispy Kreme will be celebrating the DC legends in California by offering customers a free Hungry for Heroes donut with any purchase if they wear something to show off their love for superheroes. The deal, which as of now will only be in San Diego, is set to begin on July 24 and last until July 27.
Krispy Kreme is famous for its creative collections, one being a limited-time line in collaboration with Hulu . The company has also worked with Warner Bros. on other donuts inspired by beloved characters Buddy the Elf and Scooby-Doo. It comes after the chain cut ties with fast food giant McDonald's, a partnership it announced in 2022.
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