
Olympic champion Neeraj Chopra joins hands with Audi India
HighlightsJSW Sports has announced a partnership between double Olympic medalist Neeraj Chopra and German automotive manufacturer Audi, highlighting their shared values of performance and precision. Audi India's head, Balbir Singh Dhillon, praised Neeraj Chopra as a symbol of leadership and excellence, reflecting the brand's core attributes of determination and speed. Karan Yadav, chief commercial officer of JSW Sports, expressed optimism about the limitless potential of the partnership between Neeraj Chopra and Audi India, marking a significant milestone for Indian sports and business.
JSW Sports
has announced that its athlete - double Olympic medalist Javelin thrower and
global sports icon
,
Neeraj Chopra
has partnered with German
automotive manufacturer
Audi, marking a collaboration that brings together two leaders driven by performance, precision and a progressive mindset.
The partnership celebrates the shared values between the athlete and the brand - world-class performance, explosive speed and iconic stature.
'Chopra is the embodiment of that spirit. Determined and iconic, his journey from ambition to achievement mirrors Audi's progressive DNA. His focus, speed, and unmatched performance make him a natural extension of our brand - a symbol of what it means to lead, not follow,' said Balbir Singh Dhillon, head,
Audi India
.
Known for his technique, Neeraj reflects the very attributes Audi holds at its core - precision, determination, and the drive to break limits. From the racetrack to the runway, and from the sports arena to the global stage, this partnership signals a shared vision for excellence, the company stated in a press release.
'I'm excited to join the Audi family and represent a brand that inspires forward motion in everything it does,' said Chopra, expressing his excitement at the partnership.
"All of us at JSW Sports are really happy to facilitate this association between Neeraj and Audi India, which is truly a landmark partnership for Indian sport and business. All our conversations with Audi have been very positive, and with Chopra being one of India's finest athletes, I genuinely believe the potential of this partnership is limitless," said Karan Yadav, chief commercial officer, JSW Sports.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Hindustan Times
20 minutes ago
- Hindustan Times
'Don't think he's ever going to make India debut': Fans lose patience as contender for Rohit Sharma's Test spot fails
The Indian Test team's preparations for the five-Test England tour are underway, with the A side locking horns in the first of two unofficial Tests against England Lions. While the series carries no official status, its significance couldn't be higher for players vying for spots in the senior side, especially in the wake of Rohit Sharma and Virat Kohli's retirements from Test cricket. On a damp, overcast morning at Chester-le-Street, India A were sent in to bat on a green-tinged wicket tailor-made for seam and swing. The focus was on Abhimanyu Easwaran, the man leading the side and one who is also among the frontrunners to fill the void left by Rohit at the top of the order. But when the opportunity came, Easwaran failed to leave a mark. The Bengal opener, known for his discipline in the longer format, scratched his way to an uncomfortable 8 off 17 balls before edging behind. The innings was neither fluent nor convincing, a missed chance in conditions he was expected to counter. With the new ball hooping around corners, Easwaran's tentative footwork and indecision stood out, and not in the way he'd have hoped. The fans were also disappointed with Easwaran. At the other end, Yashasvi Jaiswal, too, failed to make a mark despite a more assured start, as he departed for 24 off 55 deliveries. The left-hander, already established in India's first-choice XI, blunted the early movement with composure and clarity but nicked one for wicketkeeper James Rew in the 17th over. For India's selectors and team management, this setback from Easwaran comes at a critical juncture. The door to India's Test XI doesn't open often, and when it does, it demands impact. Having waited patiently for a break, the 28-year-old now finds himself under pressure as he awaits the second innings. If he fails to impress again, India may be forced to revisit a familiar option: KL Rahul. Though Rahul has recently batted in the middle order, his experience as an opener may sway the decision-makers back in his favour, especially with challenging English conditions. Rahul has also reportedly urged the BCCI to travel to England ahead of the second multi-day match against England Lions.


Fashion Value Chain
22 minutes ago
- Fashion Value Chain
The New ColorBar – A Bold Era of Beauty Built on Self-Expression, Innovation, and Inclusivity
ColorBar Cosmetics, an iconic beauty brand, ushers in a bold new chapter with the launch of the new ColorBar – a striking reinvention that positions beauty as a powerful expression of individuality, creativity, and conscious luxury, with the philosophy of 'beauty backed by science'. At the helm of this transformation is Mr. Samir K Modi, Founder and Managing Director, whose vision goes beyond aesthetics to champion a deeper, more powerful message – beauty is personal, playful, and most importantly, limitless, setting the tone for ColorBar's evolution into a global beauty brand. Global personalities through ColorBar's brand campaign After two decades of pioneering international-quality products for Indian consumers, ColorBar is now setting new benchmarks, globally and in India. With cutting-edge R&D, skin-loving formulations, and an elevated brand experience, ColorBar is set to redefine the future of beauty with products that surpass global standards. At the heart of this evolution lies the belief that magic already lives within you and ColorBar simply helps reveal it. 'From the very beginning, my vision for ColorBar was never just to create a beauty brand, it was to spark a movement. A movement that empowers self-expression, celebrates individuality, and inspires every person to embrace their inner magic, unapologetically,' shares Mr. Samir K Modi, Founder and Managing Director, ColorBar. 'ColorBar 2.0 brings this vision to life in its boldest, most luxurious form yet, consciously built to reflect the evolving spirit of beauty today. As we expand our presence across India and enter new global markets like the USA and the Middle East, while already being present in Russia-we are well on our way to becoming a truly global brand. Our mission remains the same – to make every individual, wherever they are in the world, to feel seen, celebrated, and empowered. We're not here to follow trends. We're here to redefine beauty on our own terms, and to lead a global conversation rooted in purpose, inclusivity, and magic.' In India, ColorBar's presence is set to grow with larger, more immersive retail spaces designed to inspire exploration and self-expression. Moving beyond simply buying beauty, the brand is embracing experience-led innovation. Building on the success of its Make Your Own Lipstick service, ColorBar will soon introduce Make Your Own Nail Lacquer and Make Your Own Foundation, allowing customers to co-create beauty in a way that's personal, playful, and engaging. As ColorBar evolves, so does its universe. The product portfolio is expanding to include skincare, perfumes, and a holistic 360-degree wellness line, striking a balance between cosmetics, care, and indulgence. The brand is also diversifying its audience, with offerings for tweens, teens, and consumers across every age and identity. This transformation goes beyond design, its a reflection of modern beauty in all its fluidity and feeling. With a renewed identity, the new ColorBar champions the freedom to be unapologetically yourself. The powerful new brand campaign brings this vision to life through layered storytelling and striking visuals. Through its latest brand film, featuring five personas-Bold, Glam, Demure, Radiant, and Playful, ColorBar showcases its dedication to challenging conventions and embracing individuality beyond gender boundaries. Each persona is brought to life through a diverse cast of global faces, each reflecting a distinct cultural lens, resulting in a rich mosaic of perspectives, styles, and stories. This creative direction reinforces the brand's intent to resonate with a global audience and broaden its cultural relevance. Furthermore, the brand refresh establishes ColorBar's commitment to sustainability, with a goal to become extensively sustainable by 2026-27. New offerings across skincare, fragrances, and a 360 wellness line will join its portfolio, backed by science, innovation, and a commitment to high-performance, skin-loving formulations. With its long-standing commitment to being 100% vegan, cruelty-free, PETA-certified, ISO-certified, and on track to becoming extensively sustainable by 2026-27, ColorBar continues to blend ethical values with beauty backed by science – where innovation meets integrity. About ColorBar Cosmetics ColorBar, one of India's leading beauty brands, is a bold, inclusive celebration of self-expression – inviting you to reveal your magic, unapologetically. At its core lies a deep commitment to diversity, where uniqueness takes centre stage and self-expression becomes a form of art. Rooted in the belief that beauty follows no rulebook and that true magic lies within, ColorBar empowers people across gender, identity, age, and style to express their most authentic selves. Whether youre feeling bold, demure, playful, radiant, or glam, ColorBar gives you the freedom to embody every mood, every shade, and every facet of who you are, with confidence, creativity, and unmistakable flair. Born with a global outlook, ColorBar brings together the finest in international innovation and artistic sensibility. Its formulations are backed by science and cutting-edge technology, meeting global safety standards across world-class laboratories in France, Germany, Italy, Korea, and the United States. Every offering from ColorBar is 100% cruelty-free, ISO certified, and adheres to the most stringent global quality benchmarks, including US, EU, UK, and Japan FDA regulations. With a retail footprint of over 111 exclusive stores and a presence in more than 1600 multi-brand outlets across India, including Shoppers Stop, Lifestyle, New U, and Pantaloons, ColorBar has a strong presence across India. Its online presence is equally dynamic, with products available on and leading e-commerce platforms such as Nykaa, Tira, Myntra, Flipkart, and others. ColorBar is 'Made for Magic,' and that Magic is You. For more information, please visit


Fashion Value Chain
22 minutes ago
- Fashion Value Chain
MRG Crown Luxury 2.0: The Epitome of Elite Living on Dwarka Expressway
The luxury real estate market in the NCR region is gaining ground, where cities like Gurugram are seeing a meteoric rise. The city witnessed a strong demand for luxury homes last year, with sales rising 66% to nearly Rs. 1.07 Lakh Crore, as per PropEquity. As per the data, housing sales rose to Rs. 1,06,739 crore last year from Rs. 64,314 crore in 2023 calendar year. Due to its growing affluence, improved infrastructure, and changing lifestyle preferences, the city has become a magnet for premium homebuyers. MRG Crown Luxury 2.0: The Epitome of Elite Living on Dwarka Expressway At the core of this transformation lies the Dwarka Expressway corridor, renowned for its upscale residential developments. Its seamless connectivity to Delhi, IGI Airport, and upcoming metro lines makes it especially attractive. What's driving interest here is the rise of premium developments that strike the perfect balance between privacy and convenience, catering to those who seek sophistication without compromise. Further, this growth is attributed to a growing corporate presence and ample employment opportunities in the region. In addition, with the influx of high-net-worth individuals and NRIs looking to invest back home and an emerging class of affluent millennials, the demand for premium homes soared to record levels in the region. Aligning with this growth appetite, leading real estate players are raising the bar of urban living on the Dwarka Expressway. Among the key contributors, MRG Group has made a strong statement with its flagship project, MRG Crown, in Sector 106. With a Rs. 500 crore investment, the project redefined the luxury residential experience in the corridor. Building on that success, the group has unveiled MRG Crown Luxury 2.0, expanding its presence in the premium housing segment and underscoring its commitment to crafting elegant, future-ready homes. Spread across 8.16 acres, MRG Crown features 468 elegantly crafted independent floor units and 117 plots. The development also offers 3 BHK low-rise residences starting at 2.29 crore, designed for an exclusive low-density living experience, seamlessly blending privacy, luxury, and urban connectivity. Possession is slated for 2027, giving residents a clear timeline for moving into a thoughtfully curated urban haven. At the heart of the project lies the 1.5-acre Leisure Island, a green sanctuary within the gated community, alongside a 22,000 sq. ft. clubhouse curated for high-end indulgence, offering a half Olympic-sized swimming pool, sports courts, wellness zones, lounge areas, and fine dining options. Additional features include EV charging stations, visitor parking, private terrace gardens, and dedicated basement workspaces, catering to the needs of modern urban lifestyles. Moreover, MRG Crown Luxury 2.0 is an epitome of exceptional architectural design. The project is envisioned by renowned Padma Bhushan awardee Hafeez Contractor, whose architectural finesse lends the development a distinctive and timeless appeal. Complementing this is the lush, immersive landscape design by Juilee Deoskar, celebrated for crafting nature-infused environments that elevate everyday living. Together, their vision brings to life a harmonious blend of form, function, and serenity, setting a new benchmark for upscale residential design in Gurugram. Besides, the project is strategically positioned along the Dwarka Expressway and enjoys exceptional connectivity. Located at the nexus of key transit hubs such as IGI Airport, Gurgaon Railway Station, and the proposed metro corridor, MRG Crown offers residents seamless accessibility to Delhi, Gurugram, and beyond, making it one of the most connected premium addresses in the region. Therefore, as the Dwarka Expressway rapidly transforms into a prime luxury housing corridor, MRG Group is emerging as a frontrunner in shaping its skyline. With over four decades of trust and innovation, the group continues to redefine modern urban living. 'MRG Crown Luxury 2.0 reflects our vision of crafting future-ready spaces that blend luxury with lifestyle,' says Rajjath Goel, Managing Director, MRG Group.'It marks a bold step in our journey to deliver accessible, aspirational living while paving the way for a more design-forward, community-centric future.'