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Trump set to roll out sweeping new ‘Liberation Day' tariffs

Trump set to roll out sweeping new ‘Liberation Day' tariffs

CNN02-04-2025

Update:
Date: 1 min ago
Title: Consumers are feeling very wary of tariffs
Content:
America's economic engine is running a little rough these days.
Consumer confidence is cratering, debt burdens are growing, people are worrying more about their jobs and they're pulling back on some spending out of caution.
High inflation and high interest rates have contributed to vulnerabilities among consumers, making them all the more susceptible at a time when the sheer unpredictability of the Trump administration's policies are chilling spending and investment plans.
And now, massive tariffs are set to be rolled out, raising the cost on almost everything Americans buy.
'The consumer sees darkening clouds for the economy ahead,' said Chris Rupkey, chief economist at FwdBonds.
Consumer spending powers more than two-thirds of the nation's economic activity; so if that engine falters, the economic consequences can start spiraling.
Update:
Date: 21 min ago
Title: Tariffs on lumber and materials could exacerbate housing affordability, builders warn
Content:
Softwood lumber — which is sourced from the likes of pine, spruce, firs and other conifers — is prized for its light weight, workability and strength. As such, its applications are vast, but it's a critical ingredient in the US homebuilding industry.
And considering that 30% of the softwood lumber consumed in the US is imported (with Canada accounting for north of 80% of those imports), American homebuilders have been sounding the alarm that the tariffs could further exacerbate the housing affordability crisis.
Builders estimate that tariffs on lumber and other critical homebuilding materials could up the average cost of a home by $9,200, according to the March National Association of Home Builders/Wells Fargo Housing Market Index.
Economists expect that lumber prices could increase in the near-term and caution that expanding the domestic timber and lumber industry could take time.
A rosier outlook: However, some within the lumber sector say the new tariffs, especially on imports coming from Canada, would help level the playing the field. They also say the existing US industry has a significant amount of existing capacity that's not currently being utilized.
Jason Brochu, co-president of Pleasant River Lumber in Maine, said his two mills in the Pine Tree State are running at 60% capacity but could increase its workforce and production in a matter of months, if the demand is there.
'We could ramp up fairly quickly,' Brochu said in an interview with CNN. 'The saw mill industry has modernized a lot, and speaking for our location and our region, bringing in the employment isn't a major impediment.'
'It can happen fairly quickly,' he added.
Update:
Date: 28 min ago
Title: Trump's friends and allies called him with tariff ideas until the eleventh hour, sources say
Content:
President Donald Trump spent much of yesterday huddled with his top trade advisers, with many friends and allies calling him up until the eleventh hour with ideas on how best to move forward with his tariff plan, sources familiar with the talks told CNN.
The plan will be unveiled in the Rose Garden, his first event in the White House space of his second term, and will include the pomp and circumstance the president expects to accompany an announcement of this magnitude, two White House officials told CNN.
The event was initially scheduled to begin at 3 p.m. ET, but was later moved to 4 p.m.ET, the two White House officials told CNN — notable given it will now kick off after markets close.
The announcement comes as top Trump administration officials struggle to articulate what the president's endgame is. Trump officials, including White House press secretary Karoline Leavitt on Tuesday, have repeatedly urged the public to trust Trump and have pointed to the economy during his first term as justification.
Update:
Date: 20 min ago
Title: Car dealership owner says he'll "likely take a $20,000 hit" on a vehicle if it's not shipped out today
Content:
Dave Kelleher, the owner of a David Dodge Chrysler Jeep Ram car dealership in Glen Mills, Pennsylvania, spoke to CNN about how the impending tariffs may impact his business.
Kelleher gave an example of a car that could 'go from $30,000 ostensibly to $37,500, and it's that quick,' he said, snapping his fingers. 'And that kind of change in price moves that payment $175 a month, and our customers — they're middle-class people — they just can't afford that kind of bump.'
Kelleher also told CNN's Danny Freeman that he has a customer who ordered a $86,000 Ram truck — which will skyrocket in price if it's not shipped today, causing Kelleher to likely take a $20,000 hit.
'We're trying as hard as we can to get that thing off the line today. If that can on a train today, it'll be without tariff. If it gets on the train tomorrow, it's going to have a 25% tariff. That $86,000 car becomes a $103,000 car overnight and that customer, he's going to turn to me. I'm most likely going to eat that. That's a $20,000 hit that I'm going to take,' he said.
Kelleher said he thinks President Donald Trump's aim to bring more jobs to the US is 'admirable.' But he added:
'I'm telling you right now, the impacts of these tariffs are going to make Americans lose jobs.'
Remember: Trump has imposed 25% tariffs on all steel and aluminum imports and a 25% tariff on foreign cars that is set to go into effect on Thursday. A 25% tariff on foreign auto parts is set to go into effect by early May. The president said this past weekend that he doesn't care if automakers hike prices because of his tariffs, reiterating, 'people are going to start buying American cars.'
Update:
Date: 33 min ago
Title: Analysis: Here's what Trump actually wants from tariffs
Content:
President Donald Trump says he believes tariffs are a panacea: a catch-all economic tool that can restore America's manufacturing prowess, bring foreign nations to heel on key disputes, restore the balance of trade and bring in gobs of money that can help pay off the US deficit and reduce Americans' tax burdens.
Trump is correct that tariffs can help fulfill many if not all of those promises: When used effectively, tariffs can help boost production at home by making foreign goods more expensive. Because America is an enormous and diverse economy that doesn't rely on trade as much as its neighbors, the United States could use tariffs to inflict serious damage on other countries' economies without plunging itself into a recession. Revenue raised by tariffs could help offset some of its deficits.
But one major problem with Trump's plan is that tariffs can't achieve all of those goals at the same time:
For example, if tariffs are a pressure campaign, they have to go away once the countries acquiesce — which means there will be no tariffs to restore the trade balance.
If tariffs are designed to promote America's manufacturing sector, they can't also raise revenue to offset deficits.
And if Americans switch to 'Made in the USA' goods, then who pays the tariff on foreign products?
As the saying goes, if it sounds too good to be true, it usually is.
Update:
Date: 30 min ago
Title: Democratic representative: "Trump's tariffs are taxes on the average person"
Content:
Democratic Rep. Mark Pocan said President Donald Trump's expected tariffs on Wednesday are coming out of 'either spite or who he's upset with' and will lead to consumers paying for them.
'Trump's tariffs are taxes on the average person. There's reasons to have tariffs. If someone's dumping cheap steel in this country, we should put tariffs on it to support the American workers and the industry. But that's not what's happening. This is across the board tariffs that somehow Donald Trump does out of either spite or who he's upset with or whatever rationale he's using,' Pocan said Wednesday on 'CNN News Central' with John Berman, Kate Bolduan and Sara Sidner.
He continued, 'But at the end of the day, the people who pay it are the consumers.'
Pocan said Republicans who agree with Trump's agenda will pay a price at the polls.
'The attacks that we see coming from the Trump administration and from Elon Musk right now are epic, and people don't like them. And Republicans who are complicit are going to pay a price,' he said.
Update:
Date: 51 min ago
Title: US stocks open lower ahead of Trump's unveiling of tariffs
Content:
US stocks opened lower Wednesday as investors await President Donald Trump's announcement on tariffs.
The Dow was down 330 points, or 0.78%. The S&P 500 fell 1% and the tech-heavy Nasdaq Composite slid 1.43%.
Trump's back and forth on his trade policy has roiled markets, leaving Wall Street eager for clarity, though bracing for continued uncertainty.
'Investor sentiment remains skittish,' said Solita Marcelli, chief investment officer for the Americas at UBS Global Wealth Management, in a Tuesday note.
Analysts at Bank of America Global Research said in a Tuesday note that without relief from uncertainty, stocks could slide further in the short term.
'It's very tough to know what to expect, and we don't even know what the tariffs actually are,' said Michael Green, chief strategist and portfolio manager at Simplify Asset Management.
Update:
Date: 43 min ago
Title: Why a "relief rally" on Wall Street would likely be short lived
Content:
Sometimes, even bad news can be good news on Wall Street.
Markets have been on a knife's edge this week, awaiting President Donald Trump's tariff announcement this afternoon, and there's a sense among some investors that any news, even if it's bad for the long-term health of the economy, will bring a level of clarity that investors have been craving.
That could spark a brief 'relief rally,' Mike O'Rourke, chief market strategist at Jones Trading, said in a note late Tuesday.
That's what often happens when Wall Street expects a company to have terrible earnings — once the earnings come out, the stock might rally or remain flat, because at least investors can see what they're dealing with. The anticipation is worse than the event.
But this time may be different, according to O'Rourke.
'There can be a relief rally, but there won't be certainty,' he writes.
Tariffs will likely bring retaliation, and retaliation brings escalation.
'The situation is likely to remain fluid for some time,' O'Rourke said. 'Ideally, several key nations would drop tariffs and global trade would benefit. That would be the best-case scenario, but it appears nearly impossible.'
Update:
Date: 9 min ago
Title: Your questions, answered: How are international leaders responding?
Content:
'What has been the response from US trading partners and international leaders? Could these tariffs lead to retaliatory measures, and what might these look like?' are some of the questions asked by Amedee, in California.
Many international leaders have been quick to condemn the previewed tariffs, warning that they don't want to enter into a trade war, and saying their countries will take strong countermeasures if they are imposed.
Here's what some of them had to say:
• Europe: On Tuesday, head of the European Union, Ursula Von der Leyen said bloc had a 'strong plan' for striking back at the US, if required. Already, Europe has responded to Trump's steel and aluminum tariffs by unveiling countermeasures on up to 26 billion euros ($28 billion) worth of American goods exports, including tariffs on boats, bourbon and motorbikes.
• Canada, China, Japan and South Korea are also readying retaliation against Trump's looming tariffs. The three Asian countries plan to announce retaliatory tariffs in lockstep, Chinese state broadcaster CCTV said Monday. They held economic talks Sunday for the first time in five years, vowing to bolster fair trade and strengthen economic ties among them.
• Canada: Prime Minister Mark Carney told President Donald Trump on Friday that his nation would retaliate against the US with tariffs of its own if Trump pressed forward with his promised levies.
• United Kingdom: Prime Minister Keir Starmer said his country would take a 'pragmatic approach' to its response and that a 'trade war is in nobody's interest.'
Update:
Date: 47 min ago
Title: Here's what Federal Reserve officials have said about Trump's expected tariffs
Content:
President Donald Trump's trade war, which is expected to kick into high gear Wednesday, will undoubtably affect the US economy. Federal Reserve officials are watching closely how everything plays out.
Trump's economic team is still hashing out the details of the new duties in the eleventh hour, but economists widely expect Trump's tariffs in most cases to raise inflation and weaken economic growth. The Fed is tasked by Congress to tame inflation and promote full employment.
Most Fed officials in recent remarks have acknowledged the high level of uncertainty stemming from the dizzying back-and-forth on tariffs. Most have also said that it's still not clear how the economy will ultimately respond to Trump's shock therapy.
Here's what Fed officials have said recently on tariffs.
Update:
Date: 39 min ago
Title: Your questions, answered: Who pays the tariff?
Content:
'Who pays the tariffs imposed by the White House: the government of the foreign country? Or, American based businesses that buy goods and services from other countries?,' Ruth, from the Midwest asks.
In response your question, Ruth, it has been at times confusing identifying who has to pay the tariff.
President Donald Trump and members of his administration have often shrugged off concerns about the additional cost tariffs present for US businesses, claiming foreign countries are the ones who pay for it. That's not exactly true, though.
Domestic businesses that import products into the country pay the tariffs up front, contrary to Trump's claims that exporting nations foot the bill.
The actual transaction occurs at the 328 points of entry into the US designated by Customs and Border Protection to take in imports, including airports, railways, roads and ports.
At those ports of entry, CBP agents collect tariff revenue from the domestic businesses importing the products, which is calculated based on how the merchandise is classified and where it came from, said Ted Murphy, a lawyer at Sidley Austin who specializes in advising businesses on customs compliance issues told CNN in March.
But Trump isn't entirely wrong in saying that other nations pay for tariffs levied on them, Murphy said. That's because when businesses know they'll have to spend more to import goods from one country versus another, they may decide it makes more financial sense to find a new supplier elsewhere or, in Trump's ideal world, shift their production to the US.
In either case, the economy of the country whose goods are tariffed can suffer from the loss of revenue, potentially resulting in job losses.
But exporting nations often don't just accept tariffs without fighting back.
Update:
Date: 48 min ago
Title: UK prime minister says "trade war is in nobody's interest" as Britain braces for Trump tariffs
Content:
UK Prime Minister Keir Starmer said his country will take a 'pragmatic approach' in its response to looming tariffs from his US counterpart's administration.
'A trade war is in nobody's interest and the country deserves, and we will take, a calm, pragmatic approach,' Starmer said today to Parliament.
'That is why constructive talks are progressing to agree a wider economic prosperity deal with the US. That's why we are working with all industries and sectors likely to be impacted. Our decisions will always be guided by our national interests, and that's why we have prepared for all eventualities, and we will rule nothing out,' he added.
On Monday, a spokesperson for Starmer said that the British government has been 'actively preparing for all eventualities,' according to a Reuters report. The spokesperson told reporters that talks between the UK and US to strike a deal to avoid the tariffs will likely continue beyond Wednesday, Reuters reported.
Update:
Date: 1 hr 22 min ago
Title: Trump was still weighing tariff options late yesterday, as pros and cons of each idea come into focus
Content:
As President Donald Trump and his team worked Tuesday to 'perfect' the tariffs he plans to unveil in the Rose Garden, he continued to weigh ideas that differed dramatically in size and scope — underscoring just how divergent some of his options are in the hours before his announcement.
As of late yesterday, the White House had not arrived at a final decision. These were still under consideration, according to people familiar with the matter:
Trump and his aides were also studying new, additional options, including a more targeted flat-rate option just on certain countries.
The tariffs will go into effect immediately, the White House said yesterday, but added he would be open to negotiation once they're in place.
Trump's Rose Garden event is scheduled for 4 p.m. ET, just as US markets close. A number of lawmakers and industry executives have been invited to attend, according to a person familiar with the planning.
Under debate is not only the plans themselves, but what Trump hopes to achieve from them. He has pointed to tariffs both to reorient global trade and as a negotiating tactic, and his aides have also said they will also be revenue raisers to offset planned tax cuts.
Update:
Date: 54 min ago
Title: China, Japan and South Korea plan joint response to Trump's tariffs, Chinese state media says
Content:
China, Japan and South Korea will respond to President Donald Trump's looming tariffs in lockstep, Chinese state broadcaster CCTV said Monday.
The three Asian countries held economic talks on Sunday for the first time in five years, vowing to bolster fair trade and strengthen economic ties among them — just days before the United States announces sweeping tariffs on all trading partners.
On Wednesday, Trump will unveil wide-ranging tariffs that match the ones foreign countries impose on the US, so-called reciprocal tariffs. Long-time US allies, such as South Korea, won't be spared, Trump has said.
'South Korea's average tariff is four times higher,' Trump said earlier this month in his joint address to Congress. 'Think of that: four times higher. And we give so much help militarily and in so many other ways to South Korea, but that's what happens.'
Meanwhile, Trump has renewed trade tensions with China, levying 20% duties on the country, on top of the tariffs he already imposed in his first term. China has responded swiftly to Trump's tariffs, imposing 15% duties on chicken, wheat, corn, and cotton imports from the US.
Update:
Date: 1 hr 40 min ago
Title: Stock futures slide as investors brace for tariffs
Content:
US stock futures were lower Wednesday morning ahead of President Donald Trump's 'Liberation Day' tariffs, set to be unveiled at 4 p.m. ET.
Dow futures were lower by 311 points, or 0.74%. S&P 500 futures fell 0.95%. Futures tied to the Nasdaq 100 slid 1.15%.
Stocks are coming off two volatile sessions this week. The S&P 500 on Monday sank as much as 1.65% in the morning before fluctuating and closing 0.55% higher. The index on Tuesday fell 0.95% in the morning but closed 0.38% higher.
Wall Street is eager for a boost in markets on more clarity about Trump's tariffs, though some investors acknowledge that uncertainty might linger beyond this afternoon's announcement.
'We would anticipate not getting answers to everything [today],' said Tom Hainlin, national investment strategist at US Bank Wealth Management Group.
Hainlin said there's still uncertainty around retaliatory tariffs from other countries and whether the Trump administration could shift its policy.
'Tariff and counter tariff concerns continue to dominate markets,' said Mohit Kumar, chief economist and strategist for Europe at Jefferies, in a Tuesday note.
Update:
Date: 39 min ago
Title: Your questions, answered: What is a tariff?
Content:
In response to our call-out asking for any questions you may have about tariffs, we've received a question from one of you: what is it? Let us explain!
Simply, a tariff is a tax on goods coming from another country.
It's typically structured as a percentage of the value of the import and can vary based on where the goods are coming from and what the products are.
Domestic businesses that import products into the country pay the tariffs up front, with the actual transaction taking place at the 328 points of entry into the US designated by Customs and Border Protection to take in imports, including airports, railways, roads and ports.
At those ports of entry, CBP agents collect tariff revenue from the domestic businesses importing the products, which is calculated based on how the merchandise is classified and where it came from, said Ted Murphy, a lawyer at Sidley Austin who specializes in advising businesses on customs compliance issues.
Update:
Date: 38 min ago
Title: What we know so far about "Liberation Day": Nothing, pretty much
Content:
President Donald Trump says today is 'Liberation Day' and has floated a number of ideas, proposals and plans ahead of his 4 p.m. ET Rose Garden announcement.
The truth is we don't really know what to expect today. Sources with knowledge of the president's plans tell CNN Trump may not finalize his plans until right before the announcement.
That uncertainty has upended stock markets, consumer sentiment and business' hiring, because it's hard to make a financial decision when you don't know what's coming down the pike.
Despite Trump and his advisers publicly suggesting multiple proposals — including reciprocal tariffs, taxes on particular products and even across-the-board tariffs — we don't know which if any (or all) of those plans Trump will enact, or whether there will be any exemptions, exceptions, carve-outs, or granularity in the plan that could significantly affect the impact of the tariffs that will be implemented.
Trade policy is extraordinarily complex. For example, if we get reciprocal tariffs, will the United States match the complex tariff schedules for literally every single product imported from every nation? Or will America tax particular products or certain nations? Will the United States match graduated tariffs that increase based on import targets?
We may get some clarity today. We may not. We'll find out at 4 p.m. ET.
Update:
Date: 38 min ago
Title: Do you have questions about today's expected tariffs? We're here to help
Content:
Welcome to our coverage of what President Donald Trump has dubbed 'Liberation Day,' which is redrawing economic agreements with the US's trading partners.
While the details of the new levies remain unclear, Trump has teased everything from reciprocal tariffs on all countries to the enactment of delayed 25% tariffs on Mexico and Canada.
There will be a lot of news to sort through today as we learn more details about the expected tariffs, and we'll be working to unpack exactly what these policies will mean for American consumers (and their wallets).
If you have any questions about the tariffs, let us know in the form below. We're bringing you the latest responses and reactions throughout the day right here.
Update:
Date: 2 hr 49 min ago
Title: Most Americans think tariffs are negative for the US economy, a new poll finds
Content:
Many Americans say tariffs hurt the nation's economy and they expect President Donald Trump's policies to increase inflation, according to a new Marquette Law School poll released this morning.
A 58% majority say they think that, in general, imposing tariffs on products imported from other countries hurts the US economy, with 28% saying it helps, and 14% that it doesn't make much difference. The survey didn't ask about Trump's specific plans for tariffs, details of which have remained largely up in the air.
Fifty-eight percent also say they think Trump's policy proposals will increase inflation, with 30% saying they expect them to decrease it, and 12% expecting them to have no effect.
The poll puts Trump's overall job approval at 46%, with 54% disapproving, roughly on par with other recent polling.
The Marquette Law School poll was conducted from March 17 to 27 and surveyed 1,021 US adults, using the SSRS Opinion Panel, a nationally representative online panel. Results among the full sample have a margin of sampling error of +/- 3.5 percentage points.
Update:
Date: 3 hr 17 min ago
Title: "I'm not sure we're going to be liberated from all the uncertainty," investor worries
Content:
Wall Street is desperate for clarity on tariffs as President Donald Trump prepares to lay out his 'Liberation Day' trade strategy on Wednesday.
'We need the rules of the game, but we don't even know what the playing field is. Is it a soccer pitch, a basketball court or a ping pong table?' Liz Ann Sonders, chief investment strategist at Charles Schwab, told CNN in a phone interview.
Trade war fears and confusion have rocked markets for weeks. US stock futures are pointing to a modestly lower open on Wednesday, hours before Trump's Rose Garden event on tariffs.
'I'm not sure we're going to be liberated from all the uncertainty,' Sonders said.
The Schwab executive said that even once the broad trade plan is announced, key questions will remain, including how consumers and businesses will react, what happens to inflation and what the Federal Reserve will do in response.
Still, market veterans told CNN said that if Trump announces tariffs short of the worst-case 20% universal tariff, US stocks could experience a short-term relief rally.
'Better or worse often matters more than good or bad when it comes to short-term market reactions,' Sonders said.
Art Hogan, chief market strategist at B. Riley Wealth Management, told CNN that Wall Street is bracing for a 'sledgehammer, not a scalpel' on 'Liberation Day.' He said investors have been frustrated by the 'haphazard' way tariffs have been rolled out by Trump.
'It seems like they're making the rules up as they go along, and that's probably not far from reality,' Hogan said.
Update:
Date: 3 hr 23 min ago
Title: China says Beijing would "counterattack" if the US continues to engage in tariffs-related "blackmail"
Content:
Chinese Foreign Minister Wang Yi said in comments published Tuesday by state broadcaster CCTV that Beijing would 'counterattack' if the US continues to engage in 'blackmail' over tariffs.
''America First' should not be American bullying, and it should not build its own interests on the basis of damaging the legitimate rights and interests of other countries,' he was quoted as telling RT, a state-owned Russian news group.
Update:
Date: 38 min ago
Title: What to expect on "Liberation Day"
Content:
For weeks, President Donald Trump has promoted April 2 as 'Liberation Day' in America, when a number of massive tariffs will be announced to fulfill the administration's ambitious economic agenda.
Trump is set to unveil his tariff plan at 4 p.m. ET on Wednesday in the first Rose Garden event of his second term, White House press secretary Karoline Leavitt said Tuesday.
He posted on Truth Social this morning, previewing his afternoon announcement, saying, 'IT'S LIBERATION DAY IN AMERICA!'
'This is obviously a very big day,' Leavitt said. 'He is with his trade and tariff team right now, perfecting it to make sure this is a perfect deal for the American people and the American worker.'
Leavitt said it is ultimately up to Trump to decide what tariffs to impose. He and his advisers have contradicted themselves over the past days and weeks as they have tried to set expectations about what would be announced on April 2.
'He has a brilliant team of trade advisers,' Leavitt said Monday, listing Treasury Secretary Scott Bessent, Commerce Secretary Howard Lutnick, US Trade Representative Jamieson Greer, trade adviser Peter Navarro, senior aide Stephen Miller and Vice President JD Vance.
Update:
Date: 3 hr 23 min ago
Title: Markets are jittery ahead of tariff rollout
Content:
President Donald Trump's tariff proposals have kept investors in a cloud of uncertainty, and stocks after coming off a dismal first quarter. The S&P 500 fell 4.6% across the first quarter, recording its worst start to a year since 2022 and its worst quarter since September 2022. The Nasdaq Composite fell 10.4% across the first quarter, posting its worst start to a year since 2020 and its worst quarter since June 2022.
The US dollar index, which measures the dollar's strength against six foreign currencies, is down almost 4% this year, its worst start to any year since 2016.
That's because traders had expected Trump to usher in a pro-business boom, enabling the stock market to continue its historic run. But his commitment to an economic agenda that prioritizes tariffs has left investors perplexed.
'The uncertainty level is still high, and nobody really knows what to expect,' said Thomas Martin, a senior portfolio manager at Globalt Investments.

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NEW YORK, June 09, 2025 (GLOBE NEWSWIRE) — Nearly one in three Americans (30%) couldn't survive more than six months on their retirement savings if they had to stop working tomorrow, while 42% have less than one year of savings total, according to new data from PensionBee's Q2 Happy Retirement Report. Just one in ten Americans believes they can live off their savings for 10 years or more. These findings reveal more than a retirement problem—they expose a survival crisis hiding in plain sight. With traditional pensions declining and Social Security facing potential cuts, Americans across all generations are more dependent on personal savings than ever before. Yet most are lacking basic financial resilience. 'Low saving levels among older workers are particularly troubling,' said Romi Savova, CEO of PensionBee. 'In an economy where companies are cutting costs and older workers often face the longest unemployment periods, inadequate savings isn't just about retirement, it's about basic survival. Too many people are one layoff away from being forced into a retirement they can't afford. With AI poised to reshape entire industries, this financial vulnerability becomes an existential threat for millions of American families.' The Actions Behind the Numbers But here's what separates financial confidence from financial fantasy: specific, measurable actions. The survey reveals that confidence isn't built on hope—it's built on behavior. Among respondents who feel 'very positive' about retirement, 61% have structured retirement plans, half with professional guidance, and 25% have consolidated multiple accounts. In stark contrast, just 9% of Americans who feel 'very negative' about retirement have any structured retirement planning in place. Americans who felt 'very negative' about their retirement were also twice as likely (41%) to have delayed saving until age 30, compared to just 20% of those who reported a 'very positive' outlook. The data reveals the specific actions that separate confident savers from worried ones: starting early, maximizing employer benefits, consolidating old retirement accounts, and, when it makes sense, working with financial advisors. These aren't just nice-to-haves—they're the foundation of financial security in an uncertain economy. Retirement Preparedness Across Generations Gen Z: Building Financial Foundation Despite Early Challenges At 43%, Gen Z reports the second-highest retirement optimism, yet their behavior suggests financial vulnerability. Nearly one in five (19%) have already taken hardship withdrawals from retirement accounts—a concerning trend for a generation just starting their careers. However, they're also the most proactive: 25% plan to seek financial advice this year, and 29% are embracing online planning tools. Their challenge isn't awareness—it's building financial resilience while navigating an increasingly expensive economy. Millennials: Navigating Multiple Financial Priorities Millennials show clear signs of economic pressure from competing priorities. They report the lowest retirement confidence (41%) and are most likely to be managing student debt, aging parents, and childcare. Nearly one in four (22%) cash out their 401(k)s when changing jobs, compared to just 14% of Baby Boomers. Having entered the job market during the Great Recession, many developed financial habits that prioritize immediate needs over long-term wealth building. At 29%, they're most likely to delay starting retirement savings, missing crucial years of compound growth. Gen X: Managing Time Constraints and Competing Demands Gen X faces significant time pressure: 36% have less than one year of savings with fewer than 10 years until retirement age. Supporting both aging parents and college-bound children, they're working to build adequate retirement funds within a compressed timeframe. Further, only 23% consistently contribute enough to receive full employer matching funds, representing missed opportunities that could meaningfully improve their retirement outlook. Baby Boomers: Confident Outlook with Limited Savings Baby Boomers report the highest optimism (51%), though this confidence may not fully align with current retirement trends showing later retirement ages and continued reliance on part-time work. Despite being around retirement age, nearly half (49%) of Baby Boomers reported having five years or less of savings. This generation's optimism reflects a different economic era—one with pensions, affordable healthcare, and more predictable career paths. What Comes Next Despite these challenges, the survey reveals reason for optimism: half of Americans plan to increase contributions this year, suggesting growing awareness of the problem. 41% of Americans reported a positive retirement outlook in Q2—down over 10% from Q1's survey . This declining confidence seems to reflect not only the market volatility but perhaps a growing awareness that individual effort alone cannot solve a systemic problem. 'The widespread lack of retirement preparedness we're seeing isn't something workers can solve alone,' added Savova. 'Employers have a critical role beyond just offering a 401(k). When workers are cashing out accounts during job changes and missing employer matches, that's a clear signal that current benefit structures aren't working. We need to reform our system and take active steps: automatic enrollment, better education, and support systems that help departing employees preserve their savings rather than lose them.' About PensionBee PensionBee is a leading online retirement provider, helping people easily consolidate, manage, and grow their retirement savings. The company manages approximately $8 billion in assets and serves over 275,000 customers globally, with a focus on simplicity, transparency, and accessibility. Survey Methodology* Participation Details: The survey data was gathered and sent out by Attest between May 9, 2025 and May 13, 2025 to a total of 1,000 Americans across the 18 – 100 age groups. Voluntary Participation: Participation in the survey was voluntary. Respondents were free to decline participation or skip any questions they chose not to answer. Your investment can go down as well as up. This survey is provided solely for informational and educational purposes and should not be relied upon as sole decision-making tools. Nothing presented here constitutes tax, legal, financial or investment advice. This information does not take into account the specific financial, legal or tax situation, objectives, risk tolerance, or investment needs of any individual investor. All information provided is based on publicly available data and research at the time of posting. This information, and any associated customer testimonial or third party endorsement, does not constitute an offer, solicitation, or recommendation to buy or sell any securities or investments. Your investment is at risk. Past performance is no guarantee of future results. Media Contact: Adela McVicarSR PR Manager [email protected]

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