Jasprit Bumrah turns boos into boom in Boomer's new ad
Mars Wrigley India
is reshaping the gum category with a new campaign for
Boomer
.
Featuring Indian cricket's pace sensation
Jasprit Bumrah
, the latest TVC puts the spotlight back on bubble-blowing, not just as a fun act, but as a statement of confidence, swag and individuality for a new generation.
Set during a cricket match, the TVC shows a fun and powerful moment. Bumrah is fielding near the boundary when a few fans start booing and teasing him. He quietly chews a Boomer gum, blows a bubble and everything changes. The boos quickly turn into cheers: 'BOOOOOOO-MRAHH... BUMRAH!' The ad shows how Boomer adds that cool, confident vibe, turning any tough moment into a winning one.
Nikhil Rao, chief marketing officer, Mars Wrigley, said, 'This campaign is about reclaiming that legacy and reminding Gen-Z that confidence isn't about being loud; sometimes, it's as simple as the swag you get from chewing a gum.'
'This was our opportunity to give both the brand and the chant a new attitude with Boomer Bubblegum. And who better to be the face of all this than Bumrah or should I say Boom-rah,' said Rahul Mathew, chief creative officer,
DDB Mudra Group
.
Watch the video here:
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