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Time of India
14 hours ago
- Entertainment
- Time of India
Jasprit Bumrah turns boos into boom in Boomer's new ad
Mars Wrigley India is reshaping the gum category with a new campaign for Boomer . Featuring Indian cricket's pace sensation Jasprit Bumrah , the latest TVC puts the spotlight back on bubble-blowing, not just as a fun act, but as a statement of confidence, swag and individuality for a new generation. Set during a cricket match, the TVC shows a fun and powerful moment. Bumrah is fielding near the boundary when a few fans start booing and teasing him. He quietly chews a Boomer gum, blows a bubble and everything changes. The boos quickly turn into cheers: 'BOOOOOOO-MRAHH... BUMRAH!' The ad shows how Boomer adds that cool, confident vibe, turning any tough moment into a winning one. Nikhil Rao, chief marketing officer, Mars Wrigley, said, 'This campaign is about reclaiming that legacy and reminding Gen-Z that confidence isn't about being loud; sometimes, it's as simple as the swag you get from chewing a gum.' 'This was our opportunity to give both the brand and the chant a new attitude with Boomer Bubblegum. And who better to be the face of all this than Bumrah or should I say Boom-rah,' said Rahul Mathew, chief creative officer, DDB Mudra Group . Watch the video here:
Time of India
3 days ago
- Business
- Time of India
NPCI makes the 'Bharat Connect' in latest TVC
NPCI Bharat BillPay Ltd . (NBBL), a wholly owned subsidiary of the National Payments Corporation of India (NPCI), has launched a new campaign. The initiative aims to build trust and increase public awareness of its bill payments platform, Bharat Connect . Conceptualised by DDB Mudra Group , the campaign, titled "Aap Humein Jaante Nahi, Par Maante Hain" (You May Not Know Us, But You Trust Us), highlights Bharat Connect's seamless integration into daily life. It seeks to empower consumers with effortless, secure, and accessible options for bill payments and financial transactions. Bharat Connect acts as a unified platform, facilitating both recurring and one-off bill payments. The platform is described as a robust, interoperable system, adept at managing various payments from utility bills and credit card statements to insurance premiums and loan EMIs. Its extensive infrastructure is woven into partner platforms, including fintech applications, bank apps, websites, and assisted channels, creating a widespread ecosystem for secure and accessible payments across numerous categories. The nationwide campaign unfolds through relatable 'slice of life' scenarios and will be released in eleven languages to resonate personally with consumers. It features actors such as Puneet Issar, Shreya Dhanwanthary, Sharib Hashmi, Chandan Roy, and Gopal Datt. The campaign authentically illustrates the trust millions place in Bharat Connect daily, even though the platform often operates behind the scenes. This comprehensive 360-degree campaign will be rolled out across television, digital platforms, print, radio, and out-of-home media. Noopur Chaturvedi, managing director and chief executive officer at NBBL, stated, "Bharat Connect stands as a trusted and inclusive digital infrastructure for bill payments that touches the lives of millions every single day. With this campaign, we aim to make our purpose visible and assure every Indian of ease, safety, and reliability when managing their essential payments. Through relatable instances in this campaign, we aim to reaffirm Bharat Connect's role in enabling India's digital future." Gagandeep Bindra and Rahul Arcot, group creative directors at DDB Mudra Group, added, "The insight driving this campaign stemmed from a simple truth: while Bharat Connect powers millions of daily bill payments, its name remains unfamiliar to most. This gap between utility and awareness became the foundation of our narrative — highlighting how a trusted service can be deeply embedded in people's lives, yet remain invisible." Through this integrated campaign, Bharat Connect reinforces its commitment to reliability, ease of use, and inclusion across India's digital payments landscape. By establishing essential awareness for the bill payment platform, Bharat Connect aims to empower households and individuals who rely on it for their daily bill payments and financial transactions. Watch the video here:
Time of India
19-05-2025
- Entertainment
- Time of India
Mars Wrigley goes boom boom Bumrah with ad for lollipops
HighlightsMars Wrigley India has launched the Boomer Lollipop, emphasizing themes of self-expression and confidence while promoting individuality and standing against bullying. The campaign features brand ambassador Jasprit Bumrah, who embodies the brand's message of calm confidence and swagger, showcased through a high-energy television commercial set on a cricket ground. The creative campaign aims to rejuvenate the attitude associated with the Boomer brand, specifically focusing on its new lollipop format to resonate with contemporary values and youth culture. Mars Wrigley India has launched Boomer Lollipop , bringing a twist to the gum brand. With a campaign rooted in self-expression and confidence, Boomer Lollipop stands up for individuality and against bullying, echoing the progressive values the brand champions. Leading this charge is brand ambassador Jasprit Bumrah , whose calm confidence and swag reflect everything the Boomer Lollipop stands for. Backed by a high-energy TVC, the campaign unfolds on a cricket ground where a young player is faced with a hostile group. Just when it seems like the pressure might crack him, the Boomer Lollipop delivers an unexpected surge of swag, changing the game and transforming the player's vibe. Narrated by Bumrah in his signature style, the story flips the script on intimidation with a light touch and a clear message —when you enjoy a Boomer Lollipop, your swagger speaks for itself, and you change the game. 'The creative campaign projects the swag and attitude associated with Lollipops but perhaps lost over the last decade' said, Nikhil Rao, chief marketing officer, Mars Wrigley India. 'What we now had to do is bring it all together to give a new attitude to Boomer's newest format - Lollipop' said, Rahul Mathew, chief creative officer, DDB Mudra Group . Watch the video here:
