Mars Wrigley goes boom boom Bumrah with ad for lollipops
HighlightsMars Wrigley India has launched the Boomer Lollipop, emphasizing themes of self-expression and confidence while promoting individuality and standing against bullying. The campaign features brand ambassador Jasprit Bumrah, who embodies the brand's message of calm confidence and swagger, showcased through a high-energy television commercial set on a cricket ground. The creative campaign aims to rejuvenate the attitude associated with the Boomer brand, specifically focusing on its new lollipop format to resonate with contemporary values and youth culture.
Mars Wrigley India
has launched
Boomer Lollipop
, bringing a twist to the gum brand. With a campaign rooted in
self-expression
and confidence, Boomer
Lollipop
stands up for individuality and against bullying, echoing the progressive values the brand champions.
Leading this charge is brand ambassador
Jasprit Bumrah
, whose calm confidence and swag reflect everything the Boomer Lollipop stands for.
Backed by a high-energy TVC, the campaign unfolds on a cricket ground where a young player is faced with a hostile group. Just when it seems like the pressure might crack him, the Boomer Lollipop delivers an unexpected surge of swag, changing the game and transforming the player's vibe.
Narrated by Bumrah in his signature style, the story flips the script on intimidation with a light touch and a clear message —when you enjoy a Boomer Lollipop, your swagger speaks for itself, and you change the game.
'The creative campaign projects the swag and attitude associated with Lollipops but perhaps lost over the last decade' said, Nikhil Rao, chief marketing officer, Mars Wrigley India.
'What we now had to do is bring it all together to give a new attitude to Boomer's newest format - Lollipop' said, Rahul Mathew, chief creative officer,
DDB Mudra Group
.
Watch the video here:
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