Latest news with #Lollipops
Hans India
23-05-2025
- Entertainment
- Hans India
From Bubble to Pop: Mars Wrigley India Launches Boomer Lollipops
Mars Wrigley India has launched Boomer Lollipop, bringing an exciting new twist to one of India's most iconic gum brands. Boomer is bringing its signature vibe and fun into the 800 Cr lollipop category, aiming to redefine a segment often perceived as kiddy and childish. With over 31 years of brand equity and a deep connection with today's youth, Boomer is set to reshape the lollipop landscape with its unmistakable vibe. The launch introduces a flavour-filled lollipop in three punchy variants: Strawberry, Orange, and Watermelon — each crafted to resonate with the vibrant spirit of today's youth. With a campaign rooted in self-expression and confidence, Boomer Lollipop stands up for individuality and against bullying, echoing the progressive values the brand champions. Leading this charge is brand ambassador Jasprit Bumrah, whose calm confidence and effortless swag reflect everything the Boomer Lollipop stands for. Backed by a high-energy TVC, the campaign unfolds on a cricket ground where a young player is faced with a hostile group. Just when it seems like the pressure might crack him, the Boomer Lollipop delivers an unexpected surge of swag, changing the game and transforming the player's vibe. Narrated by Jasprit Bumrah in his signature style, the story flips the script on intimidation with a light touch and a clear message —when you enjoy a Boomer Lollipop, your swagger speaks for itself, and you change the game. 'Boomer has stood for everything fun and strawberry at its core, for several generations. We are expanding this equity to the fast-growing segment of lollipops. Accompanying a strong launch in trade, we have Jasprit Bumrah lending his brand of fun and swag to Boomer Lollipop. The creative campaign crafted with DDB and Essence Mediacom projects the swag and attitude associated with Lollipops but perhaps lost over the last decade. From the factory to trade and in the media, our associates have added special touches to make this new launch truly unique and carve a space for Boomer at front of store and in people's minds.', said Nikhil Rao, Chief Marketing Officer, Mars Wrigley India. 'It's always great when you get to work on a brand with such a strong memory structure and a brand ambassador whose name also has an effortless connect to the brand. What we now had to do is bring it all together to give a new attitude to Boomer's newest format - Lollipop. - Rahul Mathew, CCO, DDB Mudra Group Made in India at Mars Wrigley's Baddi facility, Boomer Lollipop represents the brand's commitment to local innovation and delivering relevant snacking choices for Gen Z. With a national rollout, it marks a new and expressive chapter in Boomer's legacy — one full of flavour, attitude and confidence.
Time of India
19-05-2025
- Entertainment
- Time of India
Mars Wrigley goes boom boom Bumrah with ad for lollipops
HighlightsMars Wrigley India has launched the Boomer Lollipop, emphasizing themes of self-expression and confidence while promoting individuality and standing against bullying. The campaign features brand ambassador Jasprit Bumrah, who embodies the brand's message of calm confidence and swagger, showcased through a high-energy television commercial set on a cricket ground. The creative campaign aims to rejuvenate the attitude associated with the Boomer brand, specifically focusing on its new lollipop format to resonate with contemporary values and youth culture. Mars Wrigley India has launched Boomer Lollipop , bringing a twist to the gum brand. With a campaign rooted in self-expression and confidence, Boomer Lollipop stands up for individuality and against bullying, echoing the progressive values the brand champions. Leading this charge is brand ambassador Jasprit Bumrah , whose calm confidence and swag reflect everything the Boomer Lollipop stands for. Backed by a high-energy TVC, the campaign unfolds on a cricket ground where a young player is faced with a hostile group. Just when it seems like the pressure might crack him, the Boomer Lollipop delivers an unexpected surge of swag, changing the game and transforming the player's vibe. Narrated by Bumrah in his signature style, the story flips the script on intimidation with a light touch and a clear message —when you enjoy a Boomer Lollipop, your swagger speaks for itself, and you change the game. 'The creative campaign projects the swag and attitude associated with Lollipops but perhaps lost over the last decade' said, Nikhil Rao, chief marketing officer, Mars Wrigley India. 'What we now had to do is bring it all together to give a new attitude to Boomer's newest format - Lollipop' said, Rahul Mathew, chief creative officer, DDB Mudra Group . Watch the video here:
Yahoo
28-03-2025
- Entertainment
- Yahoo
Weekly events: No foolin', there's lots of fun ahead
Get ready to turn the page – a new month is coming and it's a blank slate to fill in with family memories. Upstate Parent is here to help, with loads of events, things to do, family basics and much more at To include your organization's family friendly events in Upstate Parent, email chris@ Drumming Up Awareness – Thrive Upstate, the oldest and largest non-profit organization dedicated to empowering individuals with disabilities in Greenville County, invites the community to join Drumming Up Awareness noon – 1 p.m. March 28 at Graham Plaza outside the Peace Center. Join a rhythmic celebration that highlights the hard work and creativity of participants. For details, visit Music is a Rainbow: Lollipops concerts from the Greenville Symphony Orchestra are at 10 a.m. at the Hughes Main Library and at 11:30 a.m. March 29 at the Taylors Library. Visit Storytime on the Steps is at 10 a.m. March 29 at M. Judson Booksellers on Main Street in Greenville. Visit for a story time and sweet treat. The event will move indoors to the children's section if weather requires. Visit Saturday Story Time is at 10:30 a.m. March 29 at the Cyrill-Westside Library. Best suited for ages 5 and younger. For details, visit Nature Center Open House: Beautiful Birds is 1 – 4 p.m. March 29 at the South Carolina Botanical Garden. Drop by the Nature Learning Center to learn something new. The program is free and open to the public. The Caboose and Hunt Cabin will also be open during this event. For details, visit Join Bring Your Instrument and Play Day March 30 with Carolina Youth Symphony. This is a chance to play with CYS prior to May auditions. For details, visit To register, visit Tutankhamun: His Tomb and His Treasures is open through Jan. 4 at the Amherst at Deerpark Exhibition Center at Biltmore Estate in Asheville. This exhibition offers an exploration into ancient Egypt and the time of Tutankhamun, featuring a close look at the discovery of King Tut's tomb and the extraordinary treasures that were found inside, exactly as they were when first discovered by famed archaeologist Howard Carter in 1922. Showcasing the cultural heritage of one of history's most significant archaeological finds, this exhibition features expert-crafted, true-to-life replicas of artifacts. For tickets and details, visit Mauldin Theatre Company presents 'Mean Girls Jr.' through March 30 at Mauldin Cultural Center. For tickets and details, visit 'Beyond Van Gogh: The Immersive Experience' and 'Beyond Monet: The Immersive Experience' are at the Greenville Convention Center through March 30. This is a family-friendly exhibition with music and more. For details, tickets and schedules, visit Upstate International Month continues through March 31. It is a multi-county collaboration of organizations, partners, sponsors and communities. Welcoming, supporting, celebrating and educating through a variety of internationally themed events, UIM promotes our rich cultural diversity, heritage, and global connections. For events and details, visit Mini Makers: Tooltime Tots is 9-10 a.m. April 1 at TR Makers Co. Recommended for ages 2-5. $10 per session. Mini Makers will tackle new challenges and exercise problem-solving persistence. For details and registration, visit Garden Sprouts is 10:30 – 11:30 a.m. April 1 at the South Carolina Botanical Garden. Preschool children and their caregivers discover the wonders of the Botanical Garden through nature walks, crafts and more. For full details and registration, visit STEM Story Time for ages 5 and younger is at 10 a.m. April 2 at the Spartanburg Science Center. For details, visit Piedmont Natural Gas Downtown Alive is 5:30 – 8:30 p.m. April 3 at NOMA Square on Main Street in Greenville. Visit Neighborhood Night is 5:30 – 8:30 p.m. April 3 at the Upcountry History Museum. Drop in to explore the museum and its changing exhibitions. No registration is required. Admission is free. Visit Music on Main Presented by Piedmont Natural Gas is 5:30 – 8:30 p.m. April 3 on Morgan Square in Spartanburg. Visit The Spartanburg Youth Theatre presents 'The Very Hungry Caterpillar Show' April 4 – 6 at the Chapman Cultural Center. Adults $20, youth $15 (18 and younger). Use discount code GROUP for 15% off for groups of 5 or more. The show is most enjoyed by children 4 and older. View content advisory and purchase tickets online at or call 864-542-ARTS (2787). iMAGINE Upstate STEAM Festival is 11 a.m. – 5 p.m. April 5 in downtown Greenville. The festival is free and includes hands-on STEAM (Science, Technology, Arts, Engineering, and Mathematics) learning for students in pre-K – grade12 and their families. Visit More from Upstate Parent: Bonus Books: Silly fun and a serious new hobby More from Upstate Parent: Back to basics: 4 spots to consider in your remodel Related: Education For Now and The Future - Greenville County Superintendent Helps Students Find Their Next, Best Life Marketplace: In The Know 3-23: News, updates from Greenville area businesses and nonprofits More from Upstate Parent: New products get families ready for almost anything More form Upstate Parent: Greenville First Steps expands Dolly Parton's Imagination Library access in Greenville County This article originally appeared on Greenville News: Events in Greenville, S.C. and the Upstate this week
