Flipkart launches ‘InvoiSIS - a playful new way to rethink Rakhi gifting
Flipkart
is celebrating the bond of siblings rather than focusing on discounts.
Flipkart launched
InvoiSIS
, the
Rakhi invoice generator
, that was inspired by the simple truth that sisters do a lot for their brothers; things that often go unnoticed or unacknowledged.
They created a light-hearted, yet functional tool that calculates the certified value that came with each favour and collaborated with finance educator and sister CA
Rachana Ranade
to execute this idea. Sisters could then attach a Flipkart wishlist that matched their invoice total, turning emotional dues into a real-time, shoppable bill.
The site
www.invoisis4rakhi.com
is designed in a classic notepad style, keeping it simple and inclusive.
DDB Mudra
Group conceptualised the campaign through including culturally relevant content, fictional invoices for siblings, meme formats and influencer engagement. With minimal media spend and maximum relatability, InvoiSIS encouraged more thoughtful, higher-value gifting.
Pratik Shetty, vice president - growth and marketing, Flipkart said,'Rakhi is an emotionally rich moment and we saw an opportunity to move beyond transactional gifting. With InvoiSIS, we wanted to create something sisters could truly relate to, something fun and rooted in their everyday reality. It's not just about the product value, it's about making that bond feel seen and celebrated.'
Gagandeep Bindra and Rahul Arcot, group creative directors, DDB Mudra Group added,'We figured it should at least match the value of everything sisters do for us. So we teamed up with financial expert Rachana Ranade and put a price on all sisterly favors, letting sisters raise an invoice for what she is owed, and demand a fair gift in return.'
Flipkart's
Rakhi campaign
, InvoiSIS, combined humor and relatability, promoting deeper emotional connection, to boost brand and campaign presence this
Rakshabandhan
celebration season.
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