Jey Uso Is Invading Your Local Supermarket
It's just me, JUICE!
Jey Uso (or is it J-uice-o?) is the WWE World Heavyweight Champion. That title comes with some great perks, like big endorsement deals. Jey is a spokesperson for Slim Jim. Now he can also be seen on Minute Maid juice containers in supermarkets.
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Twitter/X user Christina D shared a photo of Jey Uso on a new half-gallon-sized container of Minute Maid's Tropical Punch that recently hit shelves.
WWE announced a new partnership with Minute Maid
One other fan reported Cody Rhodes' likeness on the Fruit Punch variety of the juice. If you're wondering what the connection is, Minute Maid is the Official Juice Partner of WWE.
That deal was announced in April ahead of WrestleMania 41. The partnership will see 'a wide range of integrations within key WWE assets.' This includes 'match sponsorships and integrations within Premium Live Events' and other custom digital content. WWE Superstar-branded products were also touted in the initial release, and they are now starting to hit stores.
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In addition to Uso and Rhodes, Bianca Belair is also featured in the campaign. They are prominently featured on the Minute Maid website's 'Bring The Juice' section.
'We are excited to partner with The Coca-Cola Company to name Minute Maid the Official Juice Partner of WWE,' said Grant Norris-Jones, Executive Vice President & Head of Global Partnerships for TKO. 'Minute Maid is a trusted family brand with unmatched global reach, and we look forward to collaborating on new and innovative integrations that will resonate with both audiences.'
'As the world's most iconic juice brand, we don't just follow culture—we help shape it,' said Jorge Luzio, Head of Marketing, Minute Maid Juice Portfolio, North America, Minute Maid, The Coca-Cola Company. 'This partnership with WWE allows us to tap into one of the most passionate fanbases in the world, bringing the juice to everyday moments and taking them from ordinary to legendary.'
This is a much better way to cross-promote WWE and major brands. Naomi probably won't be getting a Carvel sponsorship after what she did to Jade Cargill's birthday cake!
The post Jey Uso Is Invading Your Local Supermarket appeared first on Wrestlezone.
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