Saudi Firm Equivator Commits SR 30M to UAE Rewards Platform Related
Jun 25, 2025
Equivator, a Riyadh-based alternative investment firm, has made a strategic SAR30 million ($8 million) investment in Related, a UAE-founded company specialising in loyalty and rewards technology for retail and consumer-facing industries. This deal signals Equivator's push to strengthen its presence in fintech and digital payments across the region.
Related has quickly found traction in the MENA loyalty market with its platform, designed to help brands deploy rewards and incentives across channels. The firm plans to support Related's growth by providing capital and strategic backing as it scales its technology and client base across the region.
This marks Equivator's latest move to expand its fintech reach, following earlier investments in venture platforms and digital financial services. With this capital injection, Related is poised to roll out new features, deepen market penetration, and strengthen its position as a loyalty infrastructure provider across Saudi Arabia, the UAE, and beyond.
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