Labuan steps up promotion ahead of Borneo Flora Festival
Labuan Corporation (LC) chief executive officer Mohd Sukuran Taib said preparations are progressing smoothly, with promotional activities rolled out through various platforms, including face-to-face engagements, social media, printed materials, and billboards.
"For the past two months, we have stepped up promotion by distributing leaflets, putting up posters, and hanging banners.
"You can now see these materials displayed in almost every corner of the island, particularly in the town centre," he told Bernama today.
Mohd Sukuran said the Borneo Flora Festival 2025, organised by LC in collaboration with Putrajaya Corporation and the Department of Federal Territories, is expected to attract around 50,000 visitors over its five-day run from July 26 to 30 at the Labuan International Sea Sports Complex.
"We are targeting not only domestic visitors but also tourists from the Borneo region, including Kalimantan and Brunei.
This is our flagship tourism event of the year, and we are optimistic about a strong turnout," he said.
Mohd Sukuran said the festival will showcase a wide variety of flower and plant species from across the country.
"Labuan Corporation is also taking the initiative to enhance the overall beauty and ambience of the Borneo Flora Festival by planting a total of 250,000 polybags of flowering plants, as part of its broader environmental and tourism enhancement strategy," he said.
He said the Borneo Flora Festival 2025 aims to position Labuan as a key tourism hub while creating economic opportunities for local entrepreneurs and plant growers.
"This is not just about beautifying Labuan, it's about boosting the local economy, promoting sustainability, and making Labuan a must-visit eco-tourism destination," he said.
–Bernama
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