
Live: 107+ best Prime Day deals actually worth your money, according to a shopping writer
If you didn't find what you were looking for yesterday, you're in luck — plenty of new Prime Day deals are dropping today, including fresh Lightning Deals. Just don't wait too long to shop. Some of the most popular items are already selling out, and with many deals lasting only a day or two, prices can jump without warning.
I've covered Prime Day for the past six years, and I can tell you: not every deal is worth your time. As a shopping reporter, I get an early look at what's coming, and I've spent weeks combing through it all to find the offers I'd personally recommend. Every deal below is at least 20% off, highly rated, and at its lowest price in at least three months. I'll update this list live throughout Prime Day so you don't miss a thing.
Want more from NBC Select? Sign up for our newsletter, The Selection, and shop smarter.
Best Prime Day deals 2025
Stocking up on essentials during Prime Day is one of the best ways to save long-term. These dishwasher detergent pods, which you constantly need to buy more of, are made with Dawn soap to remove grease and other ingredients to break down dried food and residue. You don't need to pre-rinse your dishes since this detergent is so powerful, according to the brand. There's 71 pods in a pack.
LifeStraw's personal filter can remove over 99% of bacteria, parasites and microplastics from water, making it ideal to bring with you while camping or hiking, or pack in an emergency kit. The tool can filter up to 1,000 gallons of water before you need to replace it. It has a cap to protect the part you sip from, and a layard so you can put it around your neck.
You'll eventually need more garbage bags, so you might as well buy them on sale. This box comes with 110 13-gallon trash bags, which have two layers for added leak protection and a Febreeze scent.
It's always a good idea to have extra batteries at home, especially to put in your emergency kit and power kids toys, remotes and flashlights. This pack comes with 32 AA alkaline batteries, which last up to 10 years if they're unused, according to the brand.
Out of all the teeth whitening strips we've tested, these are our favorite because they're easy to use and highly effective. Strips are coated in a layer of hydrogen peroxide to remove stains, and they're flexible, so they mold to the shape of your mouth. There's 44 strips in the box, which is enough for 22 treatments — 20 are 45-minute standard treatments, and two are 60-minute express treatments.
These are our all-time favorite wireless earbuds for listening to music, taking calls and exercising. You can use them in active noise cancellation to completely block out sounds, transparency mode to hear the world around you or adaptive audio, which automatically swaps between the two depending on your environment. The headphones, which come with four pairs of silicone tips to customize your fit, are water-resistant, according to the brand.
Once you plug devices like fans, air purifiers and small kitchen appliances into this smart plug, you can control them via the Amazon Alexa app or voice commands. The plug is compact, so it won't block your second outlet. Using the app, you can set up schedules, timers and routines for your devices.
Mielle's hair oil targets thinning hair and dry scalps with biotin and essential oils like rosemary, mint, tea tree and peppermint oil. The ingredients work to strengthen your strands, improve circulation and nourish skin to reduce flaking, according to the brand. The oil is suitable for all hair types and textures, and you use it pre-wash, post-wash or as a 10-minute treatment with a shower cap.
Once you plug this Fire Stick into your TV's HDMI port, you can enjoy your favorite shows, movies and music via streaming services or cable. It comes with an Alexa Voice Remote, and you can bring the device with you on trips to use in hotels or rental homes.
You can fill 100 of these refillable balloons up in just 60 seconds, according to the brand, and they self-seal, so you don't need to spend time tying each one individually. You'll get more than 300 balloons (in a range of bright colors) in this pack. (Note: This is a limited-time Lightning Deal.)
You'll wake up with smooth, moisturized lips when you leave this mask on overnight, says NBC Select updates editor Mili Godio. 'I use Laneige's lip mask on days when my lips are super dry and it makes my nighttime routine so much more luxurious,' she says. 'My lips feel so soft after I apply it, and I love using the little included spatula.' The lip mask is made with hydrating ingredients like vitamin C, murumuru seed and shea butters, antioxidants and coconut oil.
See, hear and speak to visitors with Blink's Video Doorbell. It runs on AA batteries, has a two-year battery life and doesn't require wiring, according to the brand. The camera gives you a head-to-toe view when you livestream footage through the Blink app, which also sends you real-time notifications when it detects people at your door.
This is one of my favorite water bottles — I actually like it better than Stanley's popular Quencher because it doesn't leak and is more convenient to travel with. It has a 30-ounce capacity, a flip-up straw, a large handle and a tapered bottom so it fits in most cup holders. The dishwasher-safe water bottle is made from stainless steel and has double-wall vacuum insulation — it can keep your beverages chilled for up to 12 hours, according to the brand.
Dermatologists we've talked to say Differin Gel is one of the best acne treatments. It's an over-the-counter retinoid made with 0.1% adapalene, and it works best if you apply it to your entire face once daily, according to the brand.
This corded vacuum can clean dirt, pet hair and other messes on all floors in your home. It has a detachable pod and long nozzle, letting you clean hard-to-reach areas like above door frames, on stairs and under furniture. The vacuum is built with a HEPA filter to trap allergens like dust and pollen, and it comes with crevice and upholstery tools.
Bring these protein shakes to work or school, or keep them in the refrigerator at home to drink after a workout or when you need a quick snack. They have a smooth, creamy texture and 30 grams of protein per bottle; they're shelf-stable until you open them. The shakes come in packs of 12 and are available in flavors like chocolate, vanilla, cafê latte and caramel.
The Little Green Machine helps you get stains out of upholstered furniture, carpets, area rugs, car seats and more. It has two 48-ounce tanks to separate cleaning solution from dirty liquid, and the head on the end of its long hose lets you spray cleaner on messes, scrub and suction them. You get a bottle of Bissell's Oxy Formula with your purchase, as well as a tough stain tool, self-cleaning hose tool and spraying crevice tool.
I always keep Liquid I.V. electrolyte powder at home to drink before a long run. The pre-measured, single-serve packets make it easy to add to my water, and after I give it a stir, the powder blends right in. Each serving has 500 grams of sodium. You can buy Liquid I.V. in numerous flavors like lemon lime, tropical punch and strawberry lemonade, plus there's sugar-free options.
You can massage Sol De Janiero's highly rated body cream onto your butt, legs, arms and stomach area to moisturize and tighten skin, according to the brand. The viral scented formula has notes of salted caramel, pistachio and vanilla, and once you run out, you can refill the container instead of throwing it out.
'The Kindle really is impossible to live without once you try it,' says NBC Select editor Lindsay Schneider, who's used a number of models over the years, courtesy testing samples from Amazon. 'It makes it a whole lot easier to read on the go and outside. The battery is quite impressive too. I feel like I never have to charge it.'
The Kindle Paperwhite gives you 12 weeks of battery life on a single charge, according to the brand, and it's thin and lightweight, making it easy to travel with. It also has a 7-inch glare-free screen and an adjustable warm light so you can clearly see text in any environment. The e-reader is water-resistant, too — you can use it at the beach, by the pool or in the bath without worrying about splashes.
I'm tossing my decade-old, stained, ripped oven mitts and buying this pair from KitchenAid. They're covered in soft, ribbed silicone that's grippy, heat-resistant up to 500 degrees Fahrenheit and water-resistant, according to the brand. The oven mitts also have a cotton cuff that feels soft against your skin.
'This shower oil completely soothes my skin and gives me that silky soft effect,' says Schneider. 'It lathers really nicely and never feels oily despite its initial consistency. The formula, while scented, is quite subtle.' You can use the shower oil as a body wash or to prep your skin before shaving, plus it doubles as a soak when you pour it into warm bath water.
I use this kitchen gadget to make fresh popcorn at home or the office. There's a built-in cup on its lid to help you measure kernels, and you can also put butter inside so it melts over your snack. The glass, dishwasher-safe popper also doubles as a bowl once you remove the lid and let it cool down.
Thanks to its internal organization system, my Samsonite luggage holds an impressive amount of clothes, and it never breaks down despite how much I beat it up during my travels. This set comes with a hard-sided carry-on and a medium checked bag. Both suitcases have built-in TSA locks, expandable storage, 360-degree spinner wheels, and adjustable handles.
Track workouts, daily activity, sleep, health metrics like heart rate and more with this smartwatch. It's water-resistant, so you can swim with it, and it connects to your phone, letting you answer calls and texts. The watch's battery lasts for about 18 hours when it's fully charged, and 30 minutes in the included charger gives you about 80% battery, according to Apple.
Vital Proteins' collagen peptide powder, which I've used for years, helps support hair, skin, nail, bone and joint health, according to the brand. One serving has 20 grams of collagen peptides, as well as vitamin C and hyaluronic acid. The unflavored powder seamlessly blends into hot or cold liquids once you scoop it in. (Remember to consult your doctor before taking anything.)
Keurig makes some of our favorite coffee makers, and this one is compact, so it won't take up much room on your counter. You can brew 8-, 10- or 12-ounces of coffee at a time and remove the 48-ounce water reservoir to refill it.
The Dyson Airwrap simultaneously dries and styles your hair, letting you create curly, wavy and straight styles without causing heat damage, according to Dyson. It comes with three interchangeable attachments: a smoothing dryer, round volumizing brush and long barrel. The Airwrap also has a cool shot button.
The camera built into this bird feeder livestreams video to an app so you can watch critters visit for a snack. The water-resistant feeder has a 1.5-liter container you fill with feed, and there's a wide perch on the front you can add accessories to as you learn what the birds in your area like. The app stores videos for up to 30 days so you can download and share them.
Best Prime Day Lightning Deals
These limited-time deals are live until stock runs out, so make sure you checkout before they're gone.
41% off Bagsmart Toiletry Bag Travel Bag
40% off the Waterpik Cordless Advanced 2.0 Water Flosser
33% off the Coway Airmega AP-1512HH(W) True HEPA Air Purifier
36% off the Philips Sonicare ProtectiveClean 5300 Rechargeable Electric Toothbrush
25% off the Levoit LVAC-200 Cordless Vacuum Cleaner
40% off Little Sleepies Pajamas
25% off the Nippies Nipple Covers for Women
Best overall Prime Day sales
Here are the best Prime Day sales to know about. Keep in mind, not every item from a brand is discounted as described below.
Best household essentials sales
Up to 20% off Dawn dish soaps and sprays
Up to 35% off Duracell batteries
Up to 34% off laundry detergent and supplies from Tide, Dreft, Gain and more
Up to 22% off Cottonelle toilet paper and wipes
Up to 31% off Seventh Generation cleaning supplies
Up to 48% off
Best Prime Day tech sales
Up to 55% off Ring doorbells, cameras and alarms
Up to 62% off Blink smart home tech
Up to 37% off Sony tech
Up to 39% off Shokz headphones
Up to 33% off Sonos headphones and speakers
Up to 36% off Anker tech accessories
Up to 47% off Govee indoor and outdoor smart lights
Up to 47% off Owlet baby tech
Up to 58% off Furbo pet cameras
Up to 39% off Asus Rog gaming devices and tech
Up to 50% off Belkin chargers and tech accessories
Best Prime Day beauty sales
Up to 30% off Laneige skin care
Up to 50% off First Aid Beauty skin care
Up to 50% off Grace & Stella skin care
Up to 20% off Supergoop! sunscreens
Up to 20% off The Ordinary skin and hair care
Up to 30% off Color Wow hair products
Up to 29% off Ouai hair care
Up to 30% off Olaplex hair care
Up to 20% off Clean Skin Club towels
Best Prime Day kitchen sales
Up to 45% off Stanley water bottles and tumblers
Up to 49% off Our Place cookware and appliances
Up to 50% off the Moccamaster 53933 KBGV coffee maker
Up to 40% off Breville kitchen appliances
Up to 20% off Caraway cookware and bakeware
Best Prime Day home sales
Up to 21% off Canopy filtered showerheads, humidifiers and more
Up to 50% off iRobot vacuums and mops
Up to 28% off Midea home and kitchen appliances
Up to 30% off Dreo cooling appliances
Up to 43% off Black+Decker tools and home appliances
Up to 43% off Blueair air purifiers and dehumidifiers
Up to 61% off Dewalt power tools and gadgets
Best Prime Day wellness and fitness sales
Up to 29% off Brooks sneakers and running apparel
Up to 49% off Orgain protein powder, collagen peptides and more
Up to 38% off FitBit smartwatches
Up to 34% off Celsius Energy and Hydration products
Up to 20% off Peloton exercise equipment
Up to 34% off
Up to 50% off
Up to 20% off
Best Prime Day food and beverage sales
Up to 20% off David protein bars
Up to 20% off Nespresso capsules
Up to 28% off Four Sigmatic mushroom coffee, protein powder and more
Up to 40% off Kind Bars
Up to 26% off Olipop prebiotic soda
Up to 20% off Ryze Superfoods
Best sales at other retailers
Target: Shop Target Circle Week through Jul. 12
Walmart: Shop the Walmart Deals event through Jul. 13
Best Buy: Shop the Black Friday in July sale through Jul. 13
Nordstrom: Shop the Nordstrom Anniversary Sale through Aug. 3
Wayfair: Save up to 70% off during Wayfair's Four Day Flash Sale
Ulta: Shop the Big Summer Beauty Sale through Jul. 19
Lululemon: Save on athletic apparel, workout equipment and more during the Summer Scores even
Crane & Canopy: Up to 70% off bedding and decor
Macy's: Save up to 60% on clothing, shoes, home, kitchen and more during Macy's Star Deals Week
Anthropologie: Save up to 40% on home goods and up to 30% seasonal fashion
How I found the best Prime Day deals
All of my recommendations above are based on NBC Select's previous coverage and reporting. I also included products the NBC Select staff tested, including Wellness Award and Giftable Tech Award winners. I ran each deal through price trackers like CamelCamelCamel to ensure products are at their lowest price in at least three months. All the products I recommend are 20% off or more, and highly rated with at least a 4.0-star average rating from hundreds of reviews.
Why trust NBC Select?
I'm a reporter for NBC Select who has covered Amazon Prime Day since 2020. In addition to writing about the best deals, I also wrote about what's included in a Prime membership, the history of Prime Day and what to buy and skip this year. Prior to Amazon's flagship sale, I previewed a list of deals from the retailer and sorted through them to find worthwhile sales you should know about.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


The Independent
42 minutes ago
- The Independent
Walmart introduces four AI agents to boost online shopping
Walmart is set to introduce AI 'super agents' to enhance its online shopping experience and stimulate growth in e-commerce. Four distinct agentic AI tools will be rolled out, designed to assist customers, employees, suppliers and sellers, and software developers. The customer-facing agent, Sparky, will allow users to reorder items, plan events, and receive recipe suggestions based on their existing groceries. Additional agents include 'Associate' for administrative tasks, 'Marty' to streamline supplier onboarding and advertising, and a 'Developer' agent for testing future AI tools. This initiative aims to help Walmart compete more effectively with Amazon in online sales, though the company declined to comment on potential job replacements.


The Independent
6 hours ago
- The Independent
Trump's AI plan calls for massive data centers. Here's how it may affect energy in the U.S.
President Donald Trump's plan to boost artificial intelligence and build data centers across the U.S. could speed up a building boom that was already expected to strain the nation's ability to power it. The White House released the 'AI Action Plan' Wednesday, vowing to expedite permitting for construction of energy-intensive data centers as it looks to make the country a leader in a business that tech companies and others are pouring billions of dollars into. The plan says to combat 'radical climate dogma,' a number of restrictions — including clean air and water laws — could be lifted, aligning with Trump's 'American energy dominance' agenda and his efforts to undercut clean energy. Here's what you need to know. What AI means for the environment Massive amounts of electricity are needed to support the complex servers, equipment and more for AI. Electricity demand from data centers worldwide is set to more than double by 2030, to slightly more than the entire electricity consumption of Japan today, the International Energy Agency said earlier this year. In many cases, that electricity may come from burning coal or natural gas. These fossil fuels emit planet-warming greenhouse gas emissions, including carbon dioxide and methane. This in turn is tied to extreme weather events that are becoming more severe, frequent and costly. The data centers used to fuel AI also need a tremendous amount of water to keep cool. That means they can strain water sources in areas that may have little to spare. What Big Tech is saying and doing about finding all that power Typically, tech giants, up-and-comers and other developers try to keep an existing power plant online to meet demand, experts say, and most existing power plants in the U.S. are still producing electricity using fossil fuels — most often natural gas. In certain areas of the U.S., a combination of renewables and energy storage in the form of batteries are coming online. But tapping into nuclear power is especially of interest as a way to reduce data center-induced emissions while still meeting demand and staying competitive. Amazon said last month it would spend $20 billion on data center sites in Pennsylvania, including one alongside a nuclear power plant. The investment allows Amazon to plug right into the plant, a scrutinized but faster approach for the company's development timeline. Meta recently signed a deal to secure nuclear power to meet its computing needs. Microsoft plans to buy energy from the Three Mile Island nuclear power plant, and Google previously signed a contract to purchase it from multiple small modular reactors in the works. What's at stake in the kind of energy that powers data centers Data centers are often built where electricity is cheapest, and often, that's not from renewables. And sometimes data centers are cited as a reason to extend the lives of traditional, fossil-fuel-burning power plants. But just this week, United Nations Secretary-General António Guterres called on the world's largest tech players to fuel their data center needs entirely with renewables by 2030. It's necessary to use fewer fossil fuels, he said. Experts say it's possible for developers, investors and the tech industry to decarbonize. However, though industry can do a lot with clean energy, the emerging demands are so big that it can't be clean energy alone, said University of Pennsylvania engineering professor Benjamin Lee. More generative AI, ChatGPT and massive data centers means 'relying on wind and solar alone with batteries becomes really, really expensive,' Lee added, hence the attention on natural gas, but also nuclear. What does AI growth mean for my electricity bills? Regardless of what powers AI, the simple law of supply and demand makes it all but certain that costs for consumers will rise. New data center projects might require both new energy generation and existing generation. Developers might also invest in batteries or other infrastructure like transmission lines. All of this costs money, and it needs to be paid for from somewhere. 'In a lot of places in the U.S., they are seeing that rates are going up because utilities are making these moves to try to plan,' said Amanda Smith, a senior scientist at research organization Project Drawdown. 'They're planning transmission infrastructure, new power plants for the growth and the load that's projected, which is what we want them to do," she added. "But we as ratepayers will wind up seeing rates go up to cover that.' ___ Alexa St. John is an Associated Press climate reporter. Follow her on X: @alexa_stjohn. Reach her at ___ ___ The Associated Press' climate and environmental coverage receives financial support from multiple private foundations. AP is solely responsible for all content. Find AP's standards for working with philanthropies, a list of supporters and funded coverage areas at


Daily Mail
8 hours ago
- Daily Mail
Amazon's Prime Day dethroned by Walmart's rival deal event
By Amazon's Prime Day has been knocked off its perch by Walmart 's rival deal event — and it was all down to a change that backfired. Once the biggest online shopping bonanza of the year, Prime Day's dominance is faltering. Both retail giants launched their summer sales on July 8 — Amazon for four days and Walmart for almost a week. That meant this year's Prime Day was double the length it had been since 2018. When the event began in 2015, it lasted just one day. Amazon bosses hoped the extra time would boost spending, but it instead encouraged shoppers to compare deals — and many opted for Walmart. Walmart outperformed Amazon across several key metrics. Spending on soared 24 percent compared to 2024, Bloomberg data shows — six times faster than Prime Day's year‑over‑year growth. Web traffic told a similar story, with Walmart surging 14 percent while Amazon stayed flat, according to Similarweb. 'Shoppers are more willing to do the work and navigate across multiple websites,' Deborah Weinswig, CEO of Coresight Research told Bloomberg. 'We saw people spending a lot more time browsing and comparing prices.' A spokesperson for Amazon said the data did not reflect the 'highly positive customer response to this year's Prime Day,' arguing that the event still saw meaningful growth. Amazon remains the undisputed king of ecommerce, capturing around 40 cents of every dollar spent online, according to Emarketer. The event was such a success that its competitors began to follow suit with their own summer deals. Now retail traffic after the July 4 public holiday has started to outdo the traditional Black Friday sales period in November. Walmart launched its Walmart + subscription in 2020 , offering unlimited free deliveries for $98 per year.