AppsFlyer promotes Sarah Maina to Regional Manager
AppsFlyer, a mobile measurement, attribution, and data analytics company, has announced the promotion of Sarah Maina to the position of Regional Manager, Middle East & France.
In her expanded role, Maina will lead the company's strategic direction across the two dynamic and fast-evolving markets, while championing cross-regional best practices and deeper client engagement. Based in Dubai, she will continue to oversee a growing team in the Middle East, now coupled with responsibilities across the French market.
Maina will report to Paul Wright, General Manager for Western Europe, Middle East, North Africa, and Turkey.
On her appointment, Wright said: 'Sarah has been instrumental in helping our clients in the Middle East navigate the evolving mobile landscape – from shifting privacy regulations to the explosion of new engagement channels.'
'Her new dual-region mandate is both a recognition of her leadership and a reflection of the company's commitment to ensuring operational alignment across its global growth markets,' he added.
Maina's immediate focus will include strengthening AppsFlyer's regional presence, helping clients across the Middle East enhance return on investment through smarter use of mobile measurement and analytics.
'With this promotion, Sarah is uniquely placed to ensure strategic coherence across markets, while adapting to the local nuances that define success. Her cross-market remit will be a catalyst for meaningful knowledge-sharing and stronger execution across both regions,' Wright said.
Maina will also work to deepen partnerships with leading brands and stakeholders across both regions, bringing to life AppsFlyer's value proposition in an increasingly competitive digital economy.
'Every market has its own rhythm, but what excites me most is seeing how ambitious our clients in the Middle East are to scale globally,' said Maina. 'Whether it's a retail app in Riyadh or a gaming start-up in Paris, they're all asking the same questions about performance, privacy and customer lifetime value. I'm energised by the opportunity to connect the dots across markets and help our clients lead the way.'
Maina joined AppsFlyer with a strong background in global partnerships and regional business development. She previously held senior roles at Tempr., where she was Head of Partnerships, Global, and at Singular, where she led Business Development and Partnerships across EMEA and India.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Arabian Post
a day ago
- Arabian Post
Telegram Secures $1.7 Billion via Convertible Bonds Amid Legal Scrutiny
Messaging platform Telegram has successfully raised $1.7 billion through a convertible bond issuance, aiming to refinance existing debt and bolster its financial position. The five-year notes offer a 9% annual coupon and include a provision allowing bondholders to convert their holdings into equity at a 20% discount if Telegram proceeds with an initial public offering before maturity. A significant portion of the proceeds, approximately $955 million, is earmarked to repurchase outstanding bonds from a 2021 issuance set to mature in March 2026. Telegram had previously repurchased around $400 million of this debt using internal funds. The remaining funds from the new bond sale will support the company's operational expansion and strategic initiatives. The bond offering attracted substantial interest from institutional investors. Existing backers like BlackRock and Abu Dhabi's Mubadala Investment Company participated, alongside new entrants such as hedge fund Citadel. The high yield and potential for equity conversion made the bonds particularly appealing to investors seeking both income and growth opportunities. ADVERTISEMENT Telegram's financial performance has shown marked improvement. In 2024, the company reported a profit of $540 million on revenues of $1.4 billion, a significant turnaround from a loss of $173 million on $342 million in revenue the previous year. Projections for 2025 indicate a profit exceeding $700 million on revenues of $2 billion, driven by diversified income streams including advertising, in-app purchases, and premium subscriptions. A notable contributor to Telegram's revenue growth is a $300 million partnership with Elon Musk's artificial intelligence firm, xAI. Under this agreement, Telegram will distribute xAI's chatbot, Grok, within its platform, receiving compensation in both cash and equity. This collaboration signifies Telegram's foray into integrating advanced AI technologies to enhance user engagement and service offerings. Despite these financial strides, Telegram faces legal challenges. CEO Pavel Durov is currently under investigation in France for allegedly failing to cooperate with authorities probing illegal activities on the platform. Durov, who has been released on bail, is restricted from leaving France without official permission. His request to travel to the United States for investor meetings was denied by French prosecutors, citing insufficient justification. Durov maintains that Telegram has complied with all legal obligations and expresses uncertainty over the basis of the charges. These legal issues have not deterred investor confidence. The successful bond issuance reflects a strong belief in Telegram's growth trajectory and financial stability. The company's user base continues to expand, with over 1 billion monthly active users and a doubling of paid subscribers to more than 15 million in the past year.
Hi Dubai
2 days ago
- Hi Dubai
UAE, France Explore Cooperation in Hydrogen, Nuclear Energy
A UAE delegation concluded a strategic three-day visit to France aimed at advancing bilateral cooperation on clean energy, sustainable aviation, and innovative decarbonisation strategies. Led by Eng. Sharif Al Olama, Undersecretary for Energy and Petroleum Affairs, the delegation engaged with top French officials and industry leaders to explore joint initiatives in hydrogen development, nuclear innovation, and energy transition technologies. The visit was part of the UAE's broader push to build international partnerships that support its sustainability and energy security goals. The delegation included representatives from key UAE entities such as the Ministry of Investment, Masdar, Emirates Nuclear Energy Company, and Bee'ah. Meetings kicked off in Paris with a closed-door session at MEDEF International, where both sides discussed expanding ongoing projects and shared insights into their national hydrogen strategies. French companies including Engie, EDF Renouvelables, and Dassault Systèmes presented cutting-edge solutions in hydrogen and nuclear energy. UAE officials also received briefings on small modular reactors and the French nuclear value chain from industry leaders such as ORANO, Nuward, and CEA. Day two featured site visits to Schneider Electric's Innovation Hub and Air Liquide's R&D facilities, highlighting France's advanced energy management and AI-powered optimisation technologies. Discussions also touched on sustainable aviation fuel (SAF), with both countries presenting regulatory frameworks and strategies to decarbonise air travel. The final day in Toulouse focused on aerospace collaboration, with the delegation touring Airbus facilities and meeting UAE interns training on site. 'The UAE and France share a commitment to innovation and sustainability,' said Al Olama. 'This visit reinforces our shared vision and sets the stage for future collaboration on clean energy.' The UAE and France have deepened ties in recent years, with energy and sustainability emerging as key pillars of their partnership. News Source: Emirates News Agency
Gulf Today
2 days ago
- Gulf Today
France-Indonesia deal could lead to new Rafale jet orders: Macron
France and Indonesia have signed a preliminary defence pact that could lead to new orders of French military equipment including Rafale fighter jets and Scorpene submarines, French President Emmanuel Macron said on Wednesday. "I am delighted that the letter of intent signed today could open up a new perspective with new orders for Rafales, Scorpenes, light frigates," Macron said at a joint press conference alongside Indonesian President Prabowo Subianto. Prabowo said France was one of Indonesia's main partners as it upgrades its military hardware and develops its defence industry through joint production and technology transfers. Macron arrived in Jakarta from Vietnam on Tuesday night on the second leg of his Southeast Asia tour. The French president is scheduled to fly to Singapore on Thursday. Dassault Aviation shares were up 3.4% in the morning session in Paris. The jets' performance came under scrutiny last month after reports that Rafales used by the Indian air force were shot down by Pakistan's Chinese-made jets in clashes. Emmanuel Macron (2nd L) and Prabowo Subianto (2nd R) during the signing an agreement at Merdeka Palace in Jakarta. AFP Indonesia has yet to receive any of the Rafale jets from the 2022 deal. The chief of the Indonesian Air Force Mohamad Tonny Harjono said in February that six jets would arrive in early 2026, state news agency Antara reported. Aside from the Rafale deal, Indonesia in 2024 struck an agreement with French state-owned shipyard Naval Group to buy two "Scorpene" submarines, and in 2023 announced the purchase of 13 long-range air surveillance radars from France's Thales. The two leaders also discussed the deepening crisis in the Middle East with Israel's military action in Gaza. "When Palestine is recognised by Israel, Indonesia is ready to recognise Israel and we are ready to open diplomatic relations with Israel," Prabowo said. Indonesia currently does not recognise or share any diplomatic relations with Israel. Macron reaffirmed his wish to see a two-state solution. Emmanuel Macron greets students during his arrival at the National University in Jakarta. AFP France and mineral-rich Indonesia also signed a host of other agreements and more than 20 MOUs worth at least $11 billion, said Indonesia's chief economic minister Airlangga Hartarto at a business forum. The MOUs included one on cooperation between French mining company Eramet and Indonesian sovereign wealth funds Danantara and Indonesia Investment Authority (INA). The agreement aims to "explore the establishment of a strategic investment platform in the nickel sector, spanning upstream to downstream operations," Eramet, Danantara and INA said in a joint statement. The partnership aims to develop the raw materials needed for electric vehicle (EV) batteries and the statement said a preliminary assessment will be made to identify projects. Danantara's Chief Investment Officer Pandu Sjahrir said in the statement that the two wealth funds will manage long-term financing and Eramet will contribute technical expertise and experience in executing large-scale mining projects. Indonesia is the world's largest producer of nickel, and also holds the biggest known reserves of the metal. Reuters
