Latest news with #Singular
Campaign ME
5 days ago
- Business
- Campaign ME
AppsFlyer promotes Sarah Maina to Regional Manager
AppsFlyer, a mobile measurement, attribution, and data analytics company, has announced the promotion of Sarah Maina to the position of Regional Manager, Middle East & France. In her expanded role, Maina will lead the company's strategic direction across the two dynamic and fast-evolving markets, while championing cross-regional best practices and deeper client engagement. Based in Dubai, she will continue to oversee a growing team in the Middle East, now coupled with responsibilities across the French market. Maina will report to Paul Wright, General Manager for Western Europe, Middle East, North Africa, and Turkey. On her appointment, Wright said: 'Sarah has been instrumental in helping our clients in the Middle East navigate the evolving mobile landscape – from shifting privacy regulations to the explosion of new engagement channels.' 'Her new dual-region mandate is both a recognition of her leadership and a reflection of the company's commitment to ensuring operational alignment across its global growth markets,' he added. Maina's immediate focus will include strengthening AppsFlyer's regional presence, helping clients across the Middle East enhance return on investment through smarter use of mobile measurement and analytics. 'With this promotion, Sarah is uniquely placed to ensure strategic coherence across markets, while adapting to the local nuances that define success. Her cross-market remit will be a catalyst for meaningful knowledge-sharing and stronger execution across both regions,' Wright said. Maina will also work to deepen partnerships with leading brands and stakeholders across both regions, bringing to life AppsFlyer's value proposition in an increasingly competitive digital economy. 'Every market has its own rhythm, but what excites me most is seeing how ambitious our clients in the Middle East are to scale globally,' said Maina. 'Whether it's a retail app in Riyadh or a gaming start-up in Paris, they're all asking the same questions about performance, privacy and customer lifetime value. I'm energised by the opportunity to connect the dots across markets and help our clients lead the way.' Maina joined AppsFlyer with a strong background in global partnerships and regional business development. She previously held senior roles at Tempr., where she was Head of Partnerships, Global, and at Singular, where she led Business Development and Partnerships across EMEA and India.
Yahoo
08-05-2025
- Business
- Yahoo
28% of casual game installs from non-gaming publishers come from utility apps, Liftoff's Casual Gaming Apps Report reveals
Liftoff's 2025 Casual Gaming Apps Report also found that hypercasual and hybrid puzzle revenues have risen 240% over 12 months REDWOOD CITY, Calif., April 29, 2025 /CNW/ -- Liftoff , the leading provider of marketing, monetization, and creative solutions for the mobile industry, and Singular, the end-to-end marketing attribution and analytics platform, today released their 2025 Casual Gaming Apps Report . The report, based on combined Liftoff and Singular data from February 2024 to February 2025, which includes 1.4 trillion ad impressions, 63 billion clicks, 2.5 billion installs, and $11.9 billion in ad spend, reveals that utility and entertainment apps drive the majority of non-gaming app installs for casual games. Ads in utility and productivity apps account for 28% of non-gaming app installs for casual games, while 25% come from entertainment apps. Photo and social media apps also play an important role in converting users to casual gaming, accounting for a combined 25%. Liftoff and Singular's Casual Gaming Apps Report covers three main topics: an annual breakdown of benchmarks for advertising costs and revenue, the mobile game genres and subgenres driving the most installs, and the latest trends shaking up the casual gaming market. Key findings from the report, which you can download here . include: Utility apps drive the most installs as advertisers look outside of gaming audiences Hypercasual and hybrid puzzles revenue grows 240% Mobile game CPIs are 907% higher on iOS Minigame events are on the rise in top-grossing titles Match 3 games are making a comeback Methodology All report data comes from GameRefinery and Accelerate , Liftoff's programmatic advertising solution, and Singular. It also draws from Liftoff's data from February 2024 to February 2025. Liftoff's data spans 318 billion ad impressions and 27 billion clicks across 55 million installs to deliver key takeaways on casual gaming app engagement worldwide. Singular's data spans $11.9 billion spent, 1.1 trillion impressions and 36 billion clicks across 2.4 billion installs. About Liftoff Liftoff helps mobile businesses maximize their revenue. It provides machine learning-powered marketing, monetization, and creative solutions that create better ad experiences and connect people with the products they love. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence. About Singular Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unifying campaign data from thousands of channels with cross-device attribution data.
Cision Canada
29-04-2025
- Business
- Cision Canada
28% of casual game installs from non-gaming publishers come from utility apps, Liftoff's Casual Gaming Apps Report reveals
Liftoff's 2025 Casual Gaming Apps Report also found that hypercasual and hybrid puzzle revenues have risen 240% over 12 months REDWOOD CITY, Calif., April 29, 2025 /CNW/ -- Liftoff, the leading provider of marketing, monetization, and creative solutions for the mobile industry, and Singular, the end-to-end marketing attribution and analytics platform, today released their 2025 Casual Gaming Apps Report. The report, based on combined Liftoff and Singular data from February 2024 to February 2025, which includes 1.4 trillion ad impressions, 63 billion clicks, 2.5 billion installs, and $11.9 billion in ad spend, reveals that utility and entertainment apps drive the majority of non-gaming app installs for casual games. Ads in utility and productivity apps account for 28% of non-gaming app installs for casual games, while 25% come from entertainment apps. Photo and social media apps also play an important role in converting users to casual gaming, accounting for a combined 25%. Liftoff and Singular's Casual Gaming Apps Report covers three main topics: an annual breakdown of benchmarks for advertising costs and revenue, the mobile game genres and subgenres driving the most installs, and the latest trends shaking up the casual gaming market. Key findings from the report, which you can download here. include: Methodology All report data comes from GameRefinery and Accelerate, Liftoff's programmatic advertising solution, and Singular. It also draws from Liftoff's data from February 2024 to February 2025. Liftoff's data spans 318 billion ad impressions and 27 billion clicks across 55 million installs to deliver key takeaways on casual gaming app engagement worldwide. Singular's data spans $11.9 billion spent, 1.1 trillion impressions and 36 billion clicks across 2.4 billion installs. About Liftoff Liftoff helps mobile businesses maximize their revenue. It provides machine learning-powered marketing, monetization, and creative solutions that create better ad experiences and connect people with the products they love. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence. About Singular Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unifying campaign data from thousands of channels with cross-device attribution data.
Fashion Value Chain
24-04-2025
- Entertainment
- Fashion Value Chain
Playtime Paris June
Since 2007, Playtime Paris has revolutionized the kids' fashion and lifestyle universe by bringing together the best collections of international designers and avant-garde brands twice a year. With its exceptional selection, the show has rapidly surpassed its status as a pioneer to become the world reference for the entire kids' market. With an offer that mixes fashion, lifestyle, and parenthood brands, in addition to unique spaces like New Now, Singular, and an area reserved for illustrators, Playtime Paris continues to be recognized as the most inspiring trade show.
