Myer one program: Shopping giant scraps joint loyalty scheme under leadership of CEO Olivia Wirth
The shopping giant has just announced that their longstanding Myer one program has scrapped the ability for customers to have multiple people sharing one loyalty card.
'Myer one will move to single member accounts. This means Myer one will no longer have Additional Cardholders, and existing Additional Cardholder details will be deleted from the Primary Cardholder account,' a statement on their website reads.
Shoppers are also being warned that they may have to set up a new account if they are currently sharing a loyalty card.
The change will likely affect family shoppers the hardest, who will no longer be able to rack up shared points.
Currently, shoppers who are signed up to the Myer one loyalty program get 2 credits for every $1 spent at Myer (in-store or online) and every 1,000 credits become a $10 reward voucher sent quarterly via app or email.
The change comes after Myer executive chairman Olivia Wirth declared it was 'day zero' in her monumental task to integrate the portfolio of apparel brands she has bought from billionaire Solomon Lew in 2024.
'We are very much looking forward to focusing on the running of the business and working out how we can integrate,' Ms Wirth told The Australian in January 2025.
Additional cardholders will be deleted from joint accounts on August 5 2025.
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