Latest news with #OliviaWirth
Perth Now
6 days ago
- Business
- Perth Now
Popular shopping giant makes huge change to loyalty scheme
Many loyal shoppers at Myer will be outraged at a huge change that will limit the amount of points Aussies are able to claim on their loyalty cards. The shopping giant has just announced that their longstanding Myer one program has scrapped the ability for customers to have multiple people sharing one loyalty card. 'Myer one will move to single member accounts. This means Myer one will no longer have Additional Cardholders, and existing Additional Cardholder details will be deleted from the Primary Cardholder account,' a statement on their website reads. Shoppers are also being warned that they may have to set up a new account if they are currently sharing a loyalty card. Olivia Wirth, CEO of Myer. Credit: Supplied/Jeremy Piper / Jeremy Piper The change will likely affect family shoppers the hardest, who will no longer be able to rack up shared points. Currently, shoppers who are signed up to the Myer one loyalty program get 2 credits for every $1 spent at Myer (in-store or online) and every 1,000 credits become a $10 reward voucher sent quarterly via app or email. The change comes after Myer executive chairman Olivia Wirth declared it was 'day zero' in her monumental task to integrate the portfolio of apparel brands she has bought from billionaire Solomon Lew in 2024. 'We are very much looking forward to focusing on the running of the business and working out how we can integrate,' Ms Wirth told The Australian in January 2025. Additional cardholders will be deleted from joint accounts on August 5 2025.
West Australian
6 days ago
- Business
- West Australian
Myer one program: Shopping giant scraps joint loyalty scheme under leadership of CEO Olivia Wirth
Many loyal shoppers at Myer will be outraged at a huge change that will limit the amount of points Aussies are able to claim on their loyalty cards. The shopping giant has just announced that their longstanding Myer one program has scrapped the ability for customers to have multiple people sharing one loyalty card. 'Myer one will move to single member accounts. This means Myer one will no longer have Additional Cardholders, and existing Additional Cardholder details will be deleted from the Primary Cardholder account,' a statement on their website reads. Shoppers are also being warned that they may have to set up a new account if they are currently sharing a loyalty card. The change will likely affect family shoppers the hardest, who will no longer be able to rack up shared points. Currently, shoppers who are signed up to the Myer one loyalty program get 2 credits for every $1 spent at Myer (in-store or online) and every 1,000 credits become a $10 reward voucher sent quarterly via app or email. The change comes after Myer executive chairman Olivia Wirth declared it was 'day zero' in her monumental task to integrate the portfolio of apparel brands she has bought from billionaire Solomon Lew in 2024. 'We are very much looking forward to focusing on the running of the business and working out how we can integrate,' Ms Wirth told The Australian in January 2025. Additional cardholders will be deleted from joint accounts on August 5 2025.
Sky News AU
04-07-2025
- Business
- Sky News AU
‘Tough out there' for consumers amid discretionary spending drought: Myer Executive Chair
Myer Executive Chairwoman Olivia Wirth discusses the economic landscape for consumers and how it is looking 'tough out there' at the moment. Ms Wirth has told attendees at the Sky News Economic Outlook 2025 that Aussies continue to struggle with limited budget. 'From a consumer perspective, it's pretty tough and it's patchy,' Ms Wirth said. 'Discretionary income isn't where it has been ... consumers are really focused on value, they are focused on promotion, and they are responding to sales.'
West Australian
05-06-2025
- Business
- West Australian
David Jones steals a march on rival Myer with Qantas Frequent Flyer tie-up
David Jones has stolen department store rival Myer's thunder, unveiling a potential lucrative tie up with Qantas that's set to win over more shoppers. Just a week after Myer outlined grand plans for an overhaul of its loyalty program, the Flying Kangaroo revealed it would become the new credit card rewards partner of David Jones. Airline rewards programs have become key to luring and retaining customers, and David Jones shoppers will soon be able to redeem their Qantas Points on a range of rewards across the Qantas Frequent Flyer program, including over 20 million reward seats, flight upgrades, hotel stays and other travel perks. The rollout comes just as Olivia Wirth — the former head of Qantas Frequent Flyer who is credited with turning the airline's loyalty program into a booming revenue generator — prepares to relaunch Myer's 'market-leading' loyalty program later this year in a bid to fuel sales and unlock data to target shoppers. Now Myer executive chair, Ms Wirth told an investor day briefing last week that the Myer One loyalty scheme was a strength for the retailer, but it must be made stronger to drive customer spending. David Jones' 'landmark' partnership with Qantas comes as it prepares to remake its own loyalty program later this year. In-store or online shoppers will be able to earn and redeem either David Jones Rewards Points or Qantas Points. Qantas Frequent Flyer has become Australia's largest loyalty programs with over 17 million members since its launch in 1987. Two-thirds of all Qantas Points are earned by frequent flyers are on the ground, and 35 per cent of all credit card spending in Australia is on a Qantas Points-earning card. David Jones chief executive Scott Fyfe said the 187-year-old business wanted to recognise and reward customers with a new premium loyalty experience. 'We are incredibly proud to bring together two iconic Australian brands as we prepare to launch the new David Jones Rewards program,' Mr Fyfe said. 'Of the 55 million visitors to our physical stores and 110 million visitors to each year we know a large number of our customers are also frequent flyers, so we're thrilled to welcome the national carrier to our department store and give Qantas members access to the David Jones premium brand curation. 'The new David Jones Rewards program is a key initiative under our Vision 2025+ strategy, which delivers a solid runway towards future growth and, most importantly, will deliver millions of Australians more choice, more value, and more rewards.' Qantas Loyalty boss Andrew Glance said half of Qantas Frequent Flyers already shop regularly at David Jones. 'The number of points members have earned through retailers has doubled in the last five years, and we anticipate it will double again by 2030, as we expand our footprint across a growing range of retail categories,' Mr Glance said. From August, Myer will roll out its loyalty program across the newly acquired Apparel Brands portfolio — which includes Just Jeans, Jay Jays, Jacqui E, Portmans and Dotti — as well as its own labels Sass & Bide, Marcs and David Lawrence. A broader relaunch is slated for October. Ms Wirth also flagged plans to expand Myer One partnerships with other companies like Commonwealth Bank and Virgin Airlines, allowing customers to redeem points beyond the Myer store network.
The Age
28-05-2025
- Business
- The Age
Nail bars, trendy brands: 125-year-old department store Myer promises major facelift
Flashy store displays, on-trend beauty and clothing labels, blow-dry services: these are features that Myer is promising Australians as it plots to turn around its reputation for being a decaying department store that only caters to older shoppers. In a presentation blitz to investors on Wednesday, the first strategy day Myer has held since 2017, chief executive Olivia Wirth offered a glimpse into the work under way to win over younger customers and position the 125-year-old chain as the go-to retailer for the next generation of shoppers. Wirth, who is nearing the one-year mark in her first CEO job, after nearly 15 years at Qantas, used her speech to set the tone for the company's 'transformation journey' for the next three to five years: no looking back. 'We were no longer hitting the mark in a number of product, brand and customer categories, including our exclusive brands,' she said on Wednesday morning. 'It is no exaggeration to suggest Myer's future would be at risk over the long term if we had continued on the path we were on. 'By knowing our customer, we are better placed to meet their needs, and I know that sounds obvious, but it's not something we have been doing.' Here are the changes you can expect to see at a Myer department store near you: Younger shoppers targeted; trendier brands brought in Myer's biggest customer base is those 44 to 59 years of age, representing 30 per cent of their shoppers. It is 'under-indexed with 31 to 49-year-olds,' and just one in five Myer shoppers are under 30 years old.
