Emami unveils new brand identity to mark 50th anniversary
on Wednesday unveiled a fresh corporate identity to mark its 50th anniversary, signifying the conglomerate's
global footprint
and adaptability.
Emami Vice Chairman and MD Harsha Vardhan Agarwal said the
rebranding
marks a pivotal step in the conglomerate's evolution.
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"The new identity reflects who we are today -- rooted in heritage, powered by innovation and a global outlook," he said.
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In a statement, the company said the redesigned logo retains the iconic ellipse, now evolved into a sphere to signify Emami's global footprint and adaptability.
"The stylised 'e' in the centre symbolises reinvention and continuous growth. A modernised colour palette and refined typeface aim to project confidence and forward momentum," it said.
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As part of the rebranding, each of Emami's businesses will adopt a
modern typeface
and distinct colour derived from the new corporate design, aligning with the group's unified yet diverse identity, it added.
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