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The Advertiser
6 days ago
- The Advertiser
Chery Tiggo 7 update bringing power downgrade
The updated petrol-powered Chery Tiggo 7 has been approved for sale in Australia, and it's packing less power than the outgoing version of the mid-size SUV. Following the launch this year of plug-in hybrid Urban and Ultimate 'Super Hybrid' variants, the petrol-only Tiggo 7 range is now getting some attention. Images in government approval documents show refreshed styling that aligns it with the Super Hybrid variants, but the documents also reveal a less powerful engine. "We're not in the position to confirm this model for now," said a spokesperson for Chery Australia when asked when the updated Tiggo 7 will be released here. CarExpert can save you thousands on a new Chery Tiggo 7 Pro. Click here to get a great deal. Above: Government approval document images Given its appearance in government certification documents, however, it could arrive by the end of this year, following the facelifted Tiggo 7's recent launch in South Africa. Like in that market, it's also almost certain to drop the 'Pro' suffix in Australia. Chery Australia has already made this change with the Tiggo 4 small SUV, which was formerly known as the Tiggo 4 Pro. But Chery's mid-size SUV is also set to move closer to its smaller stablemates in the performance stakes, too. Local approval documents show it will swap its turbocharged 1.6-litre four-cylinder petrol engine – which produces 137kW of power and 275Nm of torque – for a turbo-petrol 1.5-litre producing just 108kW. MORE: South African-market Tiggo 7 These approval documents don't show torque figures. However, Chery's smaller Tiggo 4 and C5 SUVs are powered by a turbo-petrol 1.5-litre engine with outputs of 108kW and 210Nm, as is the South African-market Tiggo 7. It's also being downgraded from a seven-speed dual-clutch automatic transmission to a six-speed dual-clutch auto, like in the C5. It's unclear how fuel consumption will be affected. The Tiggo 7 Pro currently consumes a claimed 7.0L/100km, with the C5 using 6.9L/100km. The facelifted Tiggo 7 in South Africa is also offered with a 145kW/290Nm turbo-petrol 1.6-litre engine mated with a seven-speed dual-clutch auto, but this powertrain doesn't appear in local approval documents. The updated Tiggo 7 has an unchanged interior, but the exterior now features a revised front fascia, including a new grille, while down back there are slimmer tail-lights. Like the outgoing Tiggo 7 Pro SE, the updated Tiggo 7 is front-wheel drive-only. The Tiggo 7 Pro was launched here late in 2023 with a choice of front- or all-wheel drive, but the latter option was axed when the mid-size SUV was rebranded as the Tiggo 7 Pro SE earlier this year, when its base price was slashed by $7000 to $29,990 drive-away. That made it Australia's most affordable mid-size SUV, though at 4513mm long overall it's actually shorter than the Mitsubishi Eclipse Cross 'small' SUV and features an identical 2670mm wheelbase. Above: Tiggo 7 Super Hybrid Positioned above the Tiggo 7 in the Chery range is the Tiggo 8 Pro, which is marketed as a 'large SUV' but which is sized similarly to the mid-size Mitsubishi Outlander. It's unclear how the revised Tiggo 7 will be positioned. Chery currently offers four different petrol-powered SUVs in Australia. The small Tiggo 4 and C5 open at $23,990 drive-away and $29,990 drive-away respectively, with the outgoing Tiggo 7 Pro SE also opening at $29,990 drive-away. Above: Tiggo 7 Pro SE Above these sit the Tiggo 8 Pro Max from $38,990 drive-away, while hybrid, plug-in hybrid and electric versions of these SUVs are also offered in Australia. The Tiggo 7 Super Hybrid, for example, is available in two variants priced at $39,990 and $43,990 drive-away, respectively. To the end of July, Chery has delivered 2572 Tiggo 7 Pros this year, which is over 1000 more than the Tiggo 8 range but about 500 fewer than the C5/E5 lineup. The Tiggo 7 Pro is outselling the Honda ZR-V – another SUV on the cusp of the small and medium SUV segments in terms of size, of which 2248 examples have been delivered this year. The Chery is also besting the MG HS (2358) and Renault Koleos (588). MORE: Explore the Chery Tiggo 7 showroom Content originally sourced from: The updated petrol-powered Chery Tiggo 7 has been approved for sale in Australia, and it's packing less power than the outgoing version of the mid-size SUV. Following the launch this year of plug-in hybrid Urban and Ultimate 'Super Hybrid' variants, the petrol-only Tiggo 7 range is now getting some attention. Images in government approval documents show refreshed styling that aligns it with the Super Hybrid variants, but the documents also reveal a less powerful engine. "We're not in the position to confirm this model for now," said a spokesperson for Chery Australia when asked when the updated Tiggo 7 will be released here. CarExpert can save you thousands on a new Chery Tiggo 7 Pro. Click here to get a great deal. Above: Government approval document images Given its appearance in government certification documents, however, it could arrive by the end of this year, following the facelifted Tiggo 7's recent launch in South Africa. Like in that market, it's also almost certain to drop the 'Pro' suffix in Australia. Chery Australia has already made this change with the Tiggo 4 small SUV, which was formerly known as the Tiggo 4 Pro. But Chery's mid-size SUV is also set to move closer to its smaller stablemates in the performance stakes, too. Local approval documents show it will swap its turbocharged 1.6-litre four-cylinder petrol engine – which produces 137kW of power and 275Nm of torque – for a turbo-petrol 1.5-litre producing just 108kW. MORE: South African-market Tiggo 7 These approval documents don't show torque figures. However, Chery's smaller Tiggo 4 and C5 SUVs are powered by a turbo-petrol 1.5-litre engine with outputs of 108kW and 210Nm, as is the South African-market Tiggo 7. It's also being downgraded from a seven-speed dual-clutch automatic transmission to a six-speed dual-clutch auto, like in the C5. It's unclear how fuel consumption will be affected. The Tiggo 7 Pro currently consumes a claimed 7.0L/100km, with the C5 using 6.9L/100km. The facelifted Tiggo 7 in South Africa is also offered with a 145kW/290Nm turbo-petrol 1.6-litre engine mated with a seven-speed dual-clutch auto, but this powertrain doesn't appear in local approval documents. The updated Tiggo 7 has an unchanged interior, but the exterior now features a revised front fascia, including a new grille, while down back there are slimmer tail-lights. Like the outgoing Tiggo 7 Pro SE, the updated Tiggo 7 is front-wheel drive-only. The Tiggo 7 Pro was launched here late in 2023 with a choice of front- or all-wheel drive, but the latter option was axed when the mid-size SUV was rebranded as the Tiggo 7 Pro SE earlier this year, when its base price was slashed by $7000 to $29,990 drive-away. That made it Australia's most affordable mid-size SUV, though at 4513mm long overall it's actually shorter than the Mitsubishi Eclipse Cross 'small' SUV and features an identical 2670mm wheelbase. Above: Tiggo 7 Super Hybrid Positioned above the Tiggo 7 in the Chery range is the Tiggo 8 Pro, which is marketed as a 'large SUV' but which is sized similarly to the mid-size Mitsubishi Outlander. It's unclear how the revised Tiggo 7 will be positioned. Chery currently offers four different petrol-powered SUVs in Australia. The small Tiggo 4 and C5 open at $23,990 drive-away and $29,990 drive-away respectively, with the outgoing Tiggo 7 Pro SE also opening at $29,990 drive-away. Above: Tiggo 7 Pro SE Above these sit the Tiggo 8 Pro Max from $38,990 drive-away, while hybrid, plug-in hybrid and electric versions of these SUVs are also offered in Australia. The Tiggo 7 Super Hybrid, for example, is available in two variants priced at $39,990 and $43,990 drive-away, respectively. To the end of July, Chery has delivered 2572 Tiggo 7 Pros this year, which is over 1000 more than the Tiggo 8 range but about 500 fewer than the C5/E5 lineup. The Tiggo 7 Pro is outselling the Honda ZR-V – another SUV on the cusp of the small and medium SUV segments in terms of size, of which 2248 examples have been delivered this year. The Chery is also besting the MG HS (2358) and Renault Koleos (588). MORE: Explore the Chery Tiggo 7 showroom Content originally sourced from: The updated petrol-powered Chery Tiggo 7 has been approved for sale in Australia, and it's packing less power than the outgoing version of the mid-size SUV. Following the launch this year of plug-in hybrid Urban and Ultimate 'Super Hybrid' variants, the petrol-only Tiggo 7 range is now getting some attention. Images in government approval documents show refreshed styling that aligns it with the Super Hybrid variants, but the documents also reveal a less powerful engine. "We're not in the position to confirm this model for now," said a spokesperson for Chery Australia when asked when the updated Tiggo 7 will be released here. CarExpert can save you thousands on a new Chery Tiggo 7 Pro. Click here to get a great deal. Above: Government approval document images Given its appearance in government certification documents, however, it could arrive by the end of this year, following the facelifted Tiggo 7's recent launch in South Africa. Like in that market, it's also almost certain to drop the 'Pro' suffix in Australia. Chery Australia has already made this change with the Tiggo 4 small SUV, which was formerly known as the Tiggo 4 Pro. But Chery's mid-size SUV is also set to move closer to its smaller stablemates in the performance stakes, too. Local approval documents show it will swap its turbocharged 1.6-litre four-cylinder petrol engine – which produces 137kW of power and 275Nm of torque – for a turbo-petrol 1.5-litre producing just 108kW. MORE: South African-market Tiggo 7 These approval documents don't show torque figures. However, Chery's smaller Tiggo 4 and C5 SUVs are powered by a turbo-petrol 1.5-litre engine with outputs of 108kW and 210Nm, as is the South African-market Tiggo 7. It's also being downgraded from a seven-speed dual-clutch automatic transmission to a six-speed dual-clutch auto, like in the C5. It's unclear how fuel consumption will be affected. The Tiggo 7 Pro currently consumes a claimed 7.0L/100km, with the C5 using 6.9L/100km. The facelifted Tiggo 7 in South Africa is also offered with a 145kW/290Nm turbo-petrol 1.6-litre engine mated with a seven-speed dual-clutch auto, but this powertrain doesn't appear in local approval documents. The updated Tiggo 7 has an unchanged interior, but the exterior now features a revised front fascia, including a new grille, while down back there are slimmer tail-lights. Like the outgoing Tiggo 7 Pro SE, the updated Tiggo 7 is front-wheel drive-only. The Tiggo 7 Pro was launched here late in 2023 with a choice of front- or all-wheel drive, but the latter option was axed when the mid-size SUV was rebranded as the Tiggo 7 Pro SE earlier this year, when its base price was slashed by $7000 to $29,990 drive-away. That made it Australia's most affordable mid-size SUV, though at 4513mm long overall it's actually shorter than the Mitsubishi Eclipse Cross 'small' SUV and features an identical 2670mm wheelbase. Above: Tiggo 7 Super Hybrid Positioned above the Tiggo 7 in the Chery range is the Tiggo 8 Pro, which is marketed as a 'large SUV' but which is sized similarly to the mid-size Mitsubishi Outlander. It's unclear how the revised Tiggo 7 will be positioned. Chery currently offers four different petrol-powered SUVs in Australia. The small Tiggo 4 and C5 open at $23,990 drive-away and $29,990 drive-away respectively, with the outgoing Tiggo 7 Pro SE also opening at $29,990 drive-away. Above: Tiggo 7 Pro SE Above these sit the Tiggo 8 Pro Max from $38,990 drive-away, while hybrid, plug-in hybrid and electric versions of these SUVs are also offered in Australia. The Tiggo 7 Super Hybrid, for example, is available in two variants priced at $39,990 and $43,990 drive-away, respectively. To the end of July, Chery has delivered 2572 Tiggo 7 Pros this year, which is over 1000 more than the Tiggo 8 range but about 500 fewer than the C5/E5 lineup. The Tiggo 7 Pro is outselling the Honda ZR-V – another SUV on the cusp of the small and medium SUV segments in terms of size, of which 2248 examples have been delivered this year. The Chery is also besting the MG HS (2358) and Renault Koleos (588). MORE: Explore the Chery Tiggo 7 showroom Content originally sourced from: The updated petrol-powered Chery Tiggo 7 has been approved for sale in Australia, and it's packing less power than the outgoing version of the mid-size SUV. Following the launch this year of plug-in hybrid Urban and Ultimate 'Super Hybrid' variants, the petrol-only Tiggo 7 range is now getting some attention. Images in government approval documents show refreshed styling that aligns it with the Super Hybrid variants, but the documents also reveal a less powerful engine. "We're not in the position to confirm this model for now," said a spokesperson for Chery Australia when asked when the updated Tiggo 7 will be released here. CarExpert can save you thousands on a new Chery Tiggo 7 Pro. Click here to get a great deal. Above: Government approval document images Given its appearance in government certification documents, however, it could arrive by the end of this year, following the facelifted Tiggo 7's recent launch in South Africa. Like in that market, it's also almost certain to drop the 'Pro' suffix in Australia. Chery Australia has already made this change with the Tiggo 4 small SUV, which was formerly known as the Tiggo 4 Pro. But Chery's mid-size SUV is also set to move closer to its smaller stablemates in the performance stakes, too. Local approval documents show it will swap its turbocharged 1.6-litre four-cylinder petrol engine – which produces 137kW of power and 275Nm of torque – for a turbo-petrol 1.5-litre producing just 108kW. MORE: South African-market Tiggo 7 These approval documents don't show torque figures. However, Chery's smaller Tiggo 4 and C5 SUVs are powered by a turbo-petrol 1.5-litre engine with outputs of 108kW and 210Nm, as is the South African-market Tiggo 7. It's also being downgraded from a seven-speed dual-clutch automatic transmission to a six-speed dual-clutch auto, like in the C5. It's unclear how fuel consumption will be affected. The Tiggo 7 Pro currently consumes a claimed 7.0L/100km, with the C5 using 6.9L/100km. The facelifted Tiggo 7 in South Africa is also offered with a 145kW/290Nm turbo-petrol 1.6-litre engine mated with a seven-speed dual-clutch auto, but this powertrain doesn't appear in local approval documents. The updated Tiggo 7 has an unchanged interior, but the exterior now features a revised front fascia, including a new grille, while down back there are slimmer tail-lights. Like the outgoing Tiggo 7 Pro SE, the updated Tiggo 7 is front-wheel drive-only. The Tiggo 7 Pro was launched here late in 2023 with a choice of front- or all-wheel drive, but the latter option was axed when the mid-size SUV was rebranded as the Tiggo 7 Pro SE earlier this year, when its base price was slashed by $7000 to $29,990 drive-away. That made it Australia's most affordable mid-size SUV, though at 4513mm long overall it's actually shorter than the Mitsubishi Eclipse Cross 'small' SUV and features an identical 2670mm wheelbase. Above: Tiggo 7 Super Hybrid Positioned above the Tiggo 7 in the Chery range is the Tiggo 8 Pro, which is marketed as a 'large SUV' but which is sized similarly to the mid-size Mitsubishi Outlander. It's unclear how the revised Tiggo 7 will be positioned. Chery currently offers four different petrol-powered SUVs in Australia. The small Tiggo 4 and C5 open at $23,990 drive-away and $29,990 drive-away respectively, with the outgoing Tiggo 7 Pro SE also opening at $29,990 drive-away. Above: Tiggo 7 Pro SE Above these sit the Tiggo 8 Pro Max from $38,990 drive-away, while hybrid, plug-in hybrid and electric versions of these SUVs are also offered in Australia. The Tiggo 7 Super Hybrid, for example, is available in two variants priced at $39,990 and $43,990 drive-away, respectively. To the end of July, Chery has delivered 2572 Tiggo 7 Pros this year, which is over 1000 more than the Tiggo 8 range but about 500 fewer than the C5/E5 lineup. The Tiggo 7 Pro is outselling the Honda ZR-V – another SUV on the cusp of the small and medium SUV segments in terms of size, of which 2248 examples have been delivered this year. The Chery is also besting the MG HS (2358) and Renault Koleos (588). MORE: Explore the Chery Tiggo 7 showroom Content originally sourced from:
The Advertiser
7 days ago
- The Advertiser
Australia doesn't have too many car brands, says one of its newest arrivals
Australia has room for more car brands despite an influx of new automakers, according to Omoda Jaecoo's chief operating officer, but parent company Chery isn't imminently adding more to its local product offering. Speaking at the launch of the Omoda 9 plug-in hybrid SUV – the priciest model yet from the fledgling Omoda Jaecoo brand – chief operating officer Roy Muñoz said having more brands benefits Australian new car buyers. "It's a good question," Mr Muñoz told media, including CarExpert when asked about launching a new marque to compete with more than 70 existing brands in Australia's relatively small sales market of around 1.2 million vehicles annually. "I think there's always room for new technology, a new brand – whether it's brand new or not – but new technology, certainly, and a different market position for Omoda Jaecoo." CarExpert can save you thousands on a new car. Click here to get a great deal. "I welcome competition because it breeds innovation, improves everyone's product offering and it gives more choice for Australians." Omoda Jaecoo – pitched as being more upmarket than Chery's namesake brand – was announced in Australia earlier this year, with the Omoda name previously used on the Chery Omoda 5 and Omoda E5 SUVs that are now known as the Chery C5 and E5 respectively. It joins a raft of new and emerging makes including Zeekr, Denza and likely others in an already saturated Australian new car market. "In terms of do we need another brand – well I think it's great that Australians are spoilt for choice, right – and we'll let them decide what suits their lifestyles and what suits their driving," Mr Muñoz said. "Omoda and Jaecoo obviously speak to different customers and market to different positioning of the product itself [compared to Chery]." "If you can find your niche – which we're still in the process of identifying our customer – but if you can do that… and, looking beyond the product itself, where you can differentiate your brand rather than just looking at the physical product." While the brand is called Omoda Jaecoo, the brand sells a variety of vehicles with either Omoda or Jaecoo badging with the latter having more traditional SUV styling. Omoda Jaecoo is one of almost a dozen of brands Chery offers in various countries around the world, which includes Exeed, Jetour and iCaur. While Chery Australia hasn't confirmed any additional brands – telling CarExpert it's currently focused on its Chery and Omoda Jaecoo brands – it hasn't ruled out adding to its offering in future. When asked about iCaur, which recently unveiled its Toyota LandCruiser-rivalling V27 large SUV, Mr Muñoz wouldn't confirm or reject the brand coming to Australia. "It comes back to – if you find your niche, you find your customer, anything can work." MORE: 2025 Omoda 9: Chery group's priciest model yet in Australia is a 395kW PHEV SUV MORE: What is Omoda Jaecoo, and how is this new brand different to Chery? Content originally sourced from: Australia has room for more car brands despite an influx of new automakers, according to Omoda Jaecoo's chief operating officer, but parent company Chery isn't imminently adding more to its local product offering. Speaking at the launch of the Omoda 9 plug-in hybrid SUV – the priciest model yet from the fledgling Omoda Jaecoo brand – chief operating officer Roy Muñoz said having more brands benefits Australian new car buyers. "It's a good question," Mr Muñoz told media, including CarExpert when asked about launching a new marque to compete with more than 70 existing brands in Australia's relatively small sales market of around 1.2 million vehicles annually. "I think there's always room for new technology, a new brand – whether it's brand new or not – but new technology, certainly, and a different market position for Omoda Jaecoo." CarExpert can save you thousands on a new car. Click here to get a great deal. "I welcome competition because it breeds innovation, improves everyone's product offering and it gives more choice for Australians." Omoda Jaecoo – pitched as being more upmarket than Chery's namesake brand – was announced in Australia earlier this year, with the Omoda name previously used on the Chery Omoda 5 and Omoda E5 SUVs that are now known as the Chery C5 and E5 respectively. It joins a raft of new and emerging makes including Zeekr, Denza and likely others in an already saturated Australian new car market. "In terms of do we need another brand – well I think it's great that Australians are spoilt for choice, right – and we'll let them decide what suits their lifestyles and what suits their driving," Mr Muñoz said. "Omoda and Jaecoo obviously speak to different customers and market to different positioning of the product itself [compared to Chery]." "If you can find your niche – which we're still in the process of identifying our customer – but if you can do that… and, looking beyond the product itself, where you can differentiate your brand rather than just looking at the physical product." While the brand is called Omoda Jaecoo, the brand sells a variety of vehicles with either Omoda or Jaecoo badging with the latter having more traditional SUV styling. Omoda Jaecoo is one of almost a dozen of brands Chery offers in various countries around the world, which includes Exeed, Jetour and iCaur. While Chery Australia hasn't confirmed any additional brands – telling CarExpert it's currently focused on its Chery and Omoda Jaecoo brands – it hasn't ruled out adding to its offering in future. When asked about iCaur, which recently unveiled its Toyota LandCruiser-rivalling V27 large SUV, Mr Muñoz wouldn't confirm or reject the brand coming to Australia. "It comes back to – if you find your niche, you find your customer, anything can work." MORE: 2025 Omoda 9: Chery group's priciest model yet in Australia is a 395kW PHEV SUV MORE: What is Omoda Jaecoo, and how is this new brand different to Chery? Content originally sourced from: Australia has room for more car brands despite an influx of new automakers, according to Omoda Jaecoo's chief operating officer, but parent company Chery isn't imminently adding more to its local product offering. Speaking at the launch of the Omoda 9 plug-in hybrid SUV – the priciest model yet from the fledgling Omoda Jaecoo brand – chief operating officer Roy Muñoz said having more brands benefits Australian new car buyers. "It's a good question," Mr Muñoz told media, including CarExpert when asked about launching a new marque to compete with more than 70 existing brands in Australia's relatively small sales market of around 1.2 million vehicles annually. "I think there's always room for new technology, a new brand – whether it's brand new or not – but new technology, certainly, and a different market position for Omoda Jaecoo." CarExpert can save you thousands on a new car. Click here to get a great deal. "I welcome competition because it breeds innovation, improves everyone's product offering and it gives more choice for Australians." Omoda Jaecoo – pitched as being more upmarket than Chery's namesake brand – was announced in Australia earlier this year, with the Omoda name previously used on the Chery Omoda 5 and Omoda E5 SUVs that are now known as the Chery C5 and E5 respectively. It joins a raft of new and emerging makes including Zeekr, Denza and likely others in an already saturated Australian new car market. "In terms of do we need another brand – well I think it's great that Australians are spoilt for choice, right – and we'll let them decide what suits their lifestyles and what suits their driving," Mr Muñoz said. "Omoda and Jaecoo obviously speak to different customers and market to different positioning of the product itself [compared to Chery]." "If you can find your niche – which we're still in the process of identifying our customer – but if you can do that… and, looking beyond the product itself, where you can differentiate your brand rather than just looking at the physical product." While the brand is called Omoda Jaecoo, the brand sells a variety of vehicles with either Omoda or Jaecoo badging with the latter having more traditional SUV styling. Omoda Jaecoo is one of almost a dozen of brands Chery offers in various countries around the world, which includes Exeed, Jetour and iCaur. While Chery Australia hasn't confirmed any additional brands – telling CarExpert it's currently focused on its Chery and Omoda Jaecoo brands – it hasn't ruled out adding to its offering in future. When asked about iCaur, which recently unveiled its Toyota LandCruiser-rivalling V27 large SUV, Mr Muñoz wouldn't confirm or reject the brand coming to Australia. "It comes back to – if you find your niche, you find your customer, anything can work." MORE: 2025 Omoda 9: Chery group's priciest model yet in Australia is a 395kW PHEV SUV MORE: What is Omoda Jaecoo, and how is this new brand different to Chery? Content originally sourced from: Australia has room for more car brands despite an influx of new automakers, according to Omoda Jaecoo's chief operating officer, but parent company Chery isn't imminently adding more to its local product offering. Speaking at the launch of the Omoda 9 plug-in hybrid SUV – the priciest model yet from the fledgling Omoda Jaecoo brand – chief operating officer Roy Muñoz said having more brands benefits Australian new car buyers. "It's a good question," Mr Muñoz told media, including CarExpert when asked about launching a new marque to compete with more than 70 existing brands in Australia's relatively small sales market of around 1.2 million vehicles annually. "I think there's always room for new technology, a new brand – whether it's brand new or not – but new technology, certainly, and a different market position for Omoda Jaecoo." CarExpert can save you thousands on a new car. Click here to get a great deal. "I welcome competition because it breeds innovation, improves everyone's product offering and it gives more choice for Australians." Omoda Jaecoo – pitched as being more upmarket than Chery's namesake brand – was announced in Australia earlier this year, with the Omoda name previously used on the Chery Omoda 5 and Omoda E5 SUVs that are now known as the Chery C5 and E5 respectively. It joins a raft of new and emerging makes including Zeekr, Denza and likely others in an already saturated Australian new car market. "In terms of do we need another brand – well I think it's great that Australians are spoilt for choice, right – and we'll let them decide what suits their lifestyles and what suits their driving," Mr Muñoz said. "Omoda and Jaecoo obviously speak to different customers and market to different positioning of the product itself [compared to Chery]." "If you can find your niche – which we're still in the process of identifying our customer – but if you can do that… and, looking beyond the product itself, where you can differentiate your brand rather than just looking at the physical product." While the brand is called Omoda Jaecoo, the brand sells a variety of vehicles with either Omoda or Jaecoo badging with the latter having more traditional SUV styling. Omoda Jaecoo is one of almost a dozen of brands Chery offers in various countries around the world, which includes Exeed, Jetour and iCaur. While Chery Australia hasn't confirmed any additional brands – telling CarExpert it's currently focused on its Chery and Omoda Jaecoo brands – it hasn't ruled out adding to its offering in future. When asked about iCaur, which recently unveiled its Toyota LandCruiser-rivalling V27 large SUV, Mr Muñoz wouldn't confirm or reject the brand coming to Australia. "It comes back to – if you find your niche, you find your customer, anything can work." MORE: 2025 Omoda 9: Chery group's priciest model yet in Australia is a 395kW PHEV SUV MORE: What is Omoda Jaecoo, and how is this new brand different to Chery? Content originally sourced from:
7NEWS
7 days ago
- 7NEWS
Australia doesn't have too many car brands, says one of its newest arrivals
Australia has room for more car brands despite an influx of new automakers, according to Omoda Jaecoo's chief operating officer, but parent company Chery isn't imminently adding more to its local product offering. Speaking at the launch of the Omoda 9 plug-in hybrid SUV – the priciest model yet from the fledgling Omoda Jaecoo brand – chief operating officer Roy Muñoz said having more brands benefits Australian new car buyers. 'It's a good question,' Mr Muñoz told media, including CarExpert when asked about launching a new marque to compete with more than 70 existing brands in Australia's relatively small sales market of around 1.2 million vehicles annually. 'I think there's always room for new technology, a new brand – whether it's brand new or not – but new technology, certainly, and a different market position for Omoda Jaecoo.' CarExpert can save you thousands on a new car. Click here to get a great deal. 'I welcome competition because it breeds innovation, improves everyone's product offering and it gives more choice for Australians.' Omoda Jaecoo – pitched as being more upmarket than Chery's namesake brand – was announced in Australia earlier this year, with the Omoda name previously used on the Chery Omoda 5 and Omoda E5 SUVs that are now known as the Chery C5 and E5 respectively. It joins a raft of new and emerging makes including Zeekr, Denza and likely others in an already saturated Australian new car market. 'In terms of do we need another brand – well I think it's great that Australians are spoilt for choice, right – and we'll let them decide what suits their lifestyles and what suits their driving,' Mr Muñoz said. 'Omoda and Jaecoo obviously speak to different customers and market to different positioning of the product itself [compared to Chery].' 'If you can find your niche – which we're still in the process of identifying our customer – but if you can do that… and, looking beyond the product itself, where you can differentiate your brand rather than just looking at the physical product.' While the brand is called Omoda Jaecoo, the brand sells a variety of vehicles with either Omoda or Jaecoo badging with the latter having more traditional SUV styling. Omoda Jaecoo is one of almost a dozen of brands Chery offers in various countries around the world, which includes Exeed, Jetour and iCaur. While Chery Australia hasn't confirmed any additional brands – telling CarExpert it's currently focused on its Chery and Omoda Jaecoo brands – it hasn't ruled out adding to its offering in future. When asked about iCaur, which recently unveiled its Toyota LandCruiser -rivalling V27 large SUV, Mr Muñoz wouldn't confirm or reject the brand coming to Australia. 'It comes back to – if you find your niche, you find your customer, anything can work.'
