logo
Ras Al Khaimah Tourism Development Authority and Fujairah Adventures join forces to create the UAE's first cross-Emirate adventure experience

Ras Al Khaimah Tourism Development Authority and Fujairah Adventures join forces to create the UAE's first cross-Emirate adventure experience

Zawya30-04-2025

United Arab Emirates, Ras Al Khaimah: In the presence of His Highness Sheikh Mohammed bin Hamad bin Mohammed Al Sharqi, Crown Prince of Fujairah, Fujairah Adventures and Ras Al Khaimah Tourism Development Authority (RAKTDA) have signed a groundbreaking partnership that will take the UAE's adventure tourism to new heights.
The collaboration, formalised by a Memorandum of Understanding (MoU) signed at Fujairah's International Conference on Adventure Tourism on April 30, brings together two of the UAE's most striking mountainous terrain, uniting Ras Al Khaimah's soaring peaks and world-class adventure attractions with Fujairah's wadis and heritage trails.
The adventure opportunities enabled by this partnership – including the creation of the UAE's first cross-emirate hiking trail – will unlock the full potential of the Northern Emirates' stunning landscapes. Together, the two destinations will offer a first-of-its-kind, integrated adventure experience that spans rugged mountains, ancient wadis, coastal areas, and expansive deserts. This initiative aligns with both emirates' commitment to sustainable tourism, ensuring that all developments prioritise environmental conservation, cultural heritage, and community engagement.
The emirates of Ras Al Khaimah and Fujairah are each home to some of the UAE's most sought-after adventure attractions. Ras Al Khaimah's Jebel Jais mountain – the highest peak in the UAE – is home to world-class attractions such as Jais Flight, Jais Sledder, Jais Sky Tour, the Bear Grylls Explorers Camp, and an expansive 97km hiking network. Ras Al Khaimah's Jebel Jais Rim Trail, a 40-kilometre loop featuring the UAE's longest balcony walk and ridge trail, offers unparalleled panoramic views of coastal mangroves and the Hajar Mountains extending into Oman. This multi-day trekking experience will be enhanced with overnight camping at mountain settlements, providing visitors with deep cultural immersion and supporting sustainable tourism.
Meanwhile, Fujairah boasts the world-class Fujairah Adventure Park, an extensive hiking trail network, and numerous upgraded trails. Its highlights include the renowned Altaybbah Historic Route, an ancient trade passage linking mountain villages and showcasing the region's cultural heritage. Additionally, the Seven Summits Hike in central Fujairah provides panoramic city and coastal views, while Ain Al Sheria Trail offers geological wonders and ancient petroglyphs. The Wadi Al Dahir Hike leads adventurers to striking sulphur pools, while Wadi Al Abadilah's lush canyon and year-round water streams present an oasis-like escape. For those seeking diverse terrain, Sal Khail Trail and the Alaqqah Coastal Ridge offer breathtaking hikes with both mountain and sea vistas. These sites complement Ras Al Khaimah's adventure hotspots, such as Jabal Mibrah, Showka, Dafta, Mamadoh, Esfai, and Esfini, creating a seamlessly connected adventure corridor across both emirates.
Brent Anderson, Chief Commercial Officer, RAKTDA said: ' This collaboration isn't just about expanding our tourism offerings – it's about creating meaningful connections between landscapes, communities, and cultures in ways we've never seen before. By partnering with Fujairah Adventures, we are not only enriching adventure tourism in the UAE but also setting a precedent for cross-destination collaborations that celebrate diversity, champion sustainability, and inspire a new era of exploration across the region's most breathtaking terrains.'
Amr Zein Eddin, Fujairah Adventures Center Manager, said: ' This MOU represents a strategic step toward strengthening the adventure tourism landscape in the UAE. By joining forces with Ras Al Khaimah Tourism Development Authority, we enhance our collective presence on the international stage, positioning both emirates as key players in the region's adventure tourism sector. This collaboration allows us to share expertise, align development efforts, and create a more interconnected and competitive offering that attracts global adventurers while preserving the unique identity of each destination. Additionally, it highlights the rich culture and heritage of both emirates, ensuring that adventure tourism is deeply rooted in the authentic experiences and history that define our regions.'
A strategic partnership at a pivotal moment
The timing of this partnership is particularly significant given the rapid growth of the adventure tourism sector. From 2022 to 2025, adventure tourism has substantially contributed to the local economy, with projections estimating the sector will reach AED 30 million by 2030. Global travel trends indicate the adventure tourism segment is expected to grow at an annual rate of 10-15% over the next five years, with market studies suggesting that by 2030, the market could contribute up to 35% of the Middle East's total tourism revenue. This collaboration is a strategic response to these upward trends, positioning Ras Al Khaimah and Fujairah as key players in the region's adventure tourism boom.
Building on a legacy of cross-destination collaboration
Teaming up with Fujairah Adventures builds upon RAKTDA's ongoing commitment to borderless tourism and destination partnerships, including its successful collaboration with Musandam Governorate in the Sultanate of Oman to promote joint travel experiences. The collaboration between Ras Al Khaimah and Oman has already demonstrated the power of regional partnerships in driving international tourism. By facilitating and promoting cross-border experiences, Ras Al Khaimah has positioned itself as a gateway to the region's most compelling adventure destinations, complementing the offerings of its neighbouring emirates and beyond.
About Ras Al Khaimah Tourism Development Authority (RAKTDA)
The Ras Al Khaimah Tourism Development Authority (RAKTDA) was established in May 2011 under the government of Ras Al Khaimah. RAKTDA aims to develop the Emirate's tourism infrastructure and establish Ras Al Khaimah as a world-class destination for leisure and business travel, creating sustainable investment opportunities and enhancing the quality of life for its residents. In order to achieve its goals, the Authority has a government mandate to license, regulate and monitor the Emirate's tourism and hospitality industry.

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

On behalf of UAE President, Noura Al Kaabi attends 10th Summit of Heads of State and Government of Association of Caribbean States
On behalf of UAE President, Noura Al Kaabi attends 10th Summit of Heads of State and Government of Association of Caribbean States

Al Etihad

time4 days ago

  • Al Etihad

On behalf of UAE President, Noura Al Kaabi attends 10th Summit of Heads of State and Government of Association of Caribbean States

3 June 2025 18:43 ABU DHABI (WAM) On behalf of President His Highness Sheikh Mohamed bin Zayed Al Nahyan, Noura Al Kaabi, Minister of State, attended the 10th Summit of Heads of State and Government of the Association of Caribbean States (ACS) in Montería, the theme 'United for Life: Toward a More Sustainable Greater Caribbean,' the summit brought together Heads of State and Government of ACS member states, associate members, and observers to build consensus and chart a path forward toward a shared sustainable future for the Greater summit also coincided with the 30th anniversary of the establishment of the the sidelines of the summit, she met with Ambassador Noemí Espinoza Madrid, eighth Secretary General of the the meeting, the two sides emphasised the value of strengthening cooperation between the UAE and the discussed potential initiatives aimed at driving sustainable tourism, mitigating the risks of global challenges such as climate change, collaborating on digital transformation projects, and increasing people-to-people ties to foster a deeper understanding between the UAE and the Greater Caribbean meeting reaffirmed the UAE's steadfast commitment to bolstering partnerships across key domains, including economy, trade, culture, and sustainable Kaabi's attendance at the summit highlights the growing collaboration between the UAE and Caribbean countries on areas of mutual interest. Al Kaabi was accompanied by Mohammed Abdullah Al Shamsi, UAE Ambassador to the Republic of Colombia.

flyadeal and Cebu Pacific announce strategic partnership
flyadeal and Cebu Pacific announce strategic partnership

Tourism Breaking News

time29-05-2025

  • Tourism Breaking News

flyadeal and Cebu Pacific announce strategic partnership

Post Views: 41 flyadeal and Cebu Pacific signed a Memorandum of Understanding (MoU) to explore joint strategic commercial initiatives. The historic agreement covers a wide range of opportunities in commercial cooperation and support in aircraft maintenance and engineering. The first phase of the MoU will see flyadeal take delivery of two Cebu Pacific Airbus A320 aircraft on a wet-lease arrangement for the upcoming summer peak flying season in the Kingdom of Saudi Arabia. Reciprocally, Cebu Pacific is examining wet- leasing flyadeal A320s during the busy winter period in southeast Asia at the end of the year. The agreement was signed at a joint Press Conference held in Manila today at which flyadeal Chief Executive Officer Steven Greenway and Cebu Pacific CEO Mike Szucs outlined plans for a phased cooperation beginning with the wet-lease arrangement. Talks between the two airlines began earlier this year following a visit by Greenway and a flyadeal delegation to Manila to learn more about Cebu Pacific's A330-900neo operations. flyadeal, the Middle East's fastest growing airline, recently announced plans to venture into the long-haul market with an order for 10 A330 widebodies to be deployed between Saudi Arabia and the Philippines, and across southeast Asia from 2027. Greenway said: 'Today's agreement is momentous as it marks flyadeal's first ever strategic airline partnership. It was clear and obvious that flyadeal could learn a lot from Cebu Pacific's experience of low-cost long-haul operations given we will be inducting the same A330-900neos into our fleet in just two years' time. There are great benefits in sharing technical knowledge, training and best practice in preparation for our A330 induction and, of course, we are both A320 operators. 'This was the starting point for wide-ranging commercial discussions covering a broad range of areas including more immediate needs of wet-leasing aircraft for flyadeal's busy upcoming summer season. A win, win situation all round to bring in Cebu Pacific aircraft during our peak period and vice versa for Mike and his team to explore taking our aircraft for their winter peak later this year.' Szucs explained: 'With Cebu Pacific's growing fleet, we seek to maximse the potential of our increased capacity through all months of the year. The utilisation of our capacity by other carriers during our lean season is a way of achieving that. 'This partnership with flyadeal highlights Cebu Pacific's growing capability to support international carriers through wet leasing and broader operational collaboration It diversifies our revenue streams and further expands Cebu Pacific's presence beyond the Asia Pacific region.' Both CEOs said their respective teams will meet frequently to map out the joint commercial plans over the next few months. Manila-based Cebu Pacific, Asia's first low-cost airline, has built a strong network within the Philippines, across the region and developed an ever-growing long-haul presence since its inaugural flight almost 30 years ago. Just seven years old, Jeddah-based flyadeal is predominately a Saudi Arabian domestic scheduled airline operating 38 narrow body Airbus A320s, a fleet set to triple in size to over 100 aircraft within five years that includes its new widebody operations.

Raki Phillips
Raki Phillips

Arabian Business

time28-05-2025

  • Arabian Business

Raki Phillips

As CEO of Ras Al Khaimah Tourism Development Authority (RAKTDA), Raki Phillips is responsible for the continued growth of the Emirate as a world-class tourism destination. This includes collaborating with key partners, regulating standards within the sector, developing the Emirate's tourism infrastructure and creating sustainable investment opportunities. In addition to improving the competitive performance of the tourism sector, Phillips is also tasked with the economic and social prosperity of Ras Al Khaimah while enhancing the quality of life for all its residents. Phillips is an award-winning hospitality veteran and a serial entrepreneur with over 20 years of experience working with some of the world's most renowned brands including Ritz-Carlton Hotels, Fairmont Raffles Hotels International (FRHI) and Universal Studios Orlando. He has always taken pride in what he has done from an early start, ever since he was a sandwich artist at Subway in the US earning his way through college to opening concepts such as JamDubai, District Lounge and Sugarmoo – a game-changing online dessert concept that was the first of its kind. Phillips has a colourful background, as an American national with Lebanese and Argentinian roots. As a fluent Arabic speaker he has a great understanding of the region having worked in the Middle East since 2005 and was recognized by Hotelier Middle East as one of the 'Top 20 Most Powerful Arab Hoteliers'. His previous role as Senior Partner and Senior Vice President of Development with International Hospitality Consulting Group (INHOCO), saw him develop hotel project pipelines exceeding $5 billion in assets and negotiating multimillion-dollar hotel deals for global luxury brands in over 25 markets worldwide. Phillips is a member of the Executive Board of RAK Airport and the Pacific Asia Travel Association. He holds a Bachelor of Science in Business Administration from the University of Central Florida, and a MBA in Organizational Management from the University of Phoenix in Orlando.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store