Viu launches new Arabic reality special ‘The Big Bang Birthday'
Set and filmed in Abu Dhabi, the programme follows four prominent Arab influencers as they plan a surprise birthday celebration for digital creator Hadeel Marei. Known for her outspoken humour and expressive style, Marei has amassed over two million Instagram followers and a strong regional following across Egypt and the Gulf.
The cast includes Saudi content creator Amy Roko, Syrian lifestyle influencer Dana Halabi, Saudi rapper Jara and Sudanese beauty creator Yussra Youssif. The show explores the group dynamic as they organise the celebration, offering viewers a candid look at female friendships and cultural identity through the lens of a weekend-long surprise.
Shot across recognisable Abu Dhabi locations — including Ferrari World, teamLab Phenomena Abu Dhabi, the Mangrove National Park and the Abu Dhabi Souk — the show blends travel, lifestyle and unscripted reality formats. The special culminates in a final surprise moment revealed to Marei during the celebration.
Directed by Lebanese filmmaker and university lecturer Farah Alameh, the production adopts a documentary-inspired visual style with cinematic elements. A private screening was held ahead of the launch at VOX Cinemas, Yas Mall.
Samer Majzoub, General Manager of Viu MENA, said the project reflects the platform's commitment to Arabic-language productions and culturally relevant storytelling: 'The authentic emotion and relatable production style of this female-led special connect us to the cultural heartbeat of Saudi Arabia, the UAE and the wider region.'
The Big Bang Birthday is now streaming exclusively on Viu.
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