'I've stayed original throughout my journey' — Sweet Guluva on becoming All Gold's latest ambassador
Since leaving the Big Brother house as winner of season 5, Sweet Guluva has been one of the most sought-after personalities.
Many brands and celebrities have been associating themselves with the reality star. Now Sweet Guluva has partnered with All Gold in an initiative aimed at inspiring young people.
Sweet Guluva attributes his attractiveness to brands to staying true to himself. His authenticity has paid off, he says.
'I've stayed original throughout my journey. I've been true to myself. I am a traditional man and I know the All Gold brand is about heritage, quality and authenticity — values I live by.
'People follow what they feel is genuine and real. That's what connects. All Gold has always been a part of my life, so receiving that call felt like a full-circle moment because it was something true to me.
Last week, Sweet Guluva, with the other brand ambassadors including Somizi Mhlongo, visited Thembisa before moving on to Mgazi Secondary School in KwaZulu-Natal.
Speaking about why inspiring young people is important to him, he said he wanted them to know they hold the tiller for their future and should dream big.
'I want them to know it's possible. Whatever you desire or dream of, God will provide. Just keep going and pursuing your dreams.
'Initiatives such as All Gold are valuable because they give young people a sense of hope and possibility. By going from school to school we're showing learners their dreams are valid and achievable. It's about planting the belief that they have the power to shape their own future — and giving up should never be an option.'
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
The Citizen
3 days ago
- The Citizen
Big Brother star Ashley Ogle gifted apartment, R500k and more
Ashley Ogle's fans pulled out all the stops for her. Congratulations are in order for Big Brother Mzansi Season 5 star, Ashley Ogle, following her '29 Days of Pure Entertainment' surprise party. The celebration, which marked Ashley's time inside the Big Brother house earlier this year, was held this past Saturday at the Buitengeluk venue in Sandton. Her devoted fans, known as 'Ashes' and 'Ashangles', hosted the surprise party to honour the reality TV star, showering her with gifts worth over half a million rand. ALSO READ: 'I did not have any sexual encounters in the house': BBMzansi's Ashley Ogle on pregnancy rumours Ashley Ogle's fans pull out all the stops Among the lavish gifts presented were a paid-for apartment, a R500 000 cheque, R10,000 in fuel vouchers, an iPad, stylish accessories, and a R5 000 Zara clothing voucher. During her acceptance speech, Ashley opened up about her journey as she expressed gratitude to her supporters. 'Everything I have lost has been restored… If there's something I could tell people today, it's that God takes nobodies with anger issues like me — a mess like me— and makes them great.' The reality TV star also expressed gratitude to the Big Brother platform for transforming her life. 'When I entered the Big Brother house, I knew it would change my life, but I didn't think it would be this much. 'My grandfather told me I was going to be famous one day, but no one believed him because he was a drunk. Through him, I found the love of Michael Jackson and Pam Andrews — he bought me the DVD sets for my fifth birthday, and from that moment I knew I was going to be a star,' Ashley shared. NOW READ: Barbados Prime Minister extends condolences to Rihanna following father's death
Eyewitness News
6 days ago
- Eyewitness News
Comedian Russell Brand pleads not guilty to rape, sexual assault charges
LONDON - British comedian and actor Russell Brand pleaded not guilty Friday at a London criminal court to five charges of sexual offences including rape and sexual assault. The media personality turned anti-establishment influencer faces one count of rape, one of oral rape, two of sexual assault and one of indecent assault between 1999 and 2005, involving four women. Crowds were waiting as Brand, 49, arrived at Southwark Crown Court in an open-buttoned shirt and dark blazer for the plea hearing, after being granted conditional bail at a previous hearing. He gained international recognition as the husband of pop star Katy Perry, but is better known in the UK for his hyper-sexualised and often lewd comedy routines and TV and radio appearances in the early 2000s. Now living partly in the US, Brand appeared at Westminster Magistrates Court in central London earlier this month, where he showed no emotion as a prosecutor read out allegations against him. On Friday, Brand appeared in the dock flanked by two officers, where he stood stock-still and looked straight ahead as he delivered his pleas. He is now due to stand trial next year, on 3 June 2026. Prosecutors charged Brand following a police probe into allegations aired in a 2003 Channel 4 documentary. He is accused of raping one woman in a hotel room following an event in the southern Bournemouth area in 1999. Another charge relates to the oral rape and sexual assault of a woman in 2004 in central London. The accusations involve four women, including one who was a TV worker, and another who was a radio station worker at the time of the alleged assaults. In a video response on X after he was charged in April, Brand said he was "grateful" for the "opportunity" to defend himself. CONSERVATIVE GURU "I was a fool before I lived in the light of the Lord. I was a drug addict, a sex addict and an imbecile, but what I never was was a rapist. I've never engaged in non-consensual activity," he said in the video. Born in 1975 to working-class parents in Essex, east of London, Brand began his stand-up career as a teenager, eventually working as an MTV presenter and host of a Big Brother spin-off. He presented a show on the BBC's Radio 2 station between 2006 and 2008, but quit after an on-air prank when he left a sexually explicit voicemail for "Fawlty Towers" actor Andrew Sachs about his granddaughter. Once a left-leaning political campaigner and Hollywood star, he has rebranded himself as a conservative guru to his millions of social media followers. Brand often peddles in conspiracy theories, as well as sharing wellness tips, in his anti-establishment videos. Last year, he said he became a Christian after being baptised in the Thames river.
The South African
27-05-2025
- The South African
Sweet Guluva and All Gold join forces to inspire young people
Since being crowned the winner of Big Brother Mzansi Season 5, Sweet Guluva has carved out an impressive path in the entertainment industry. The KwaZulu-Natal native has been on a steady rise, securing the bag through brand collaborations and public appearances, all while staying true to his roots. Now, the charismatic star is using his platform to uplift and inspire, partnering with All Gold in an exciting initiative aimed at encouraging South African youth to dream big and persevere. The All Gold School Tour, part of the widely celebrated All Gold Dance Challenge, recently made a special stop at Mgazi Secondary School in Nquthu. Sweet Guluva joined fellow ambassador Somizi Mhlongo on the school tour, where they motivated and empowered young people. The 23-year-old opened up about his journey with All Gold and why this campaign is so close to his heart. 'Wow, what a wow! God is working, and God is aligning. All Gold has always been a part of my life, so receiving that call felt like a full-circle moment.' Sweet Guluva believes the collaboration is a perfect match. 'I've stayed original throughout my journey. I am a traditional man, and I know the All Gold brand is about heritage, quality, and authenticity – values I also live by.' He believes initiatives like All Gold are essential in inspiring hope and self-belief in young people. 'By going from school to school, we're showing learners that their dreams are valid and achievable. It's about planting the belief that they have the power to shape their own future – and that giving up should never be an option,' he said. When asked what message he wants young people to get from representing All Gold, he said: 'I want them to know that it's possible. Whatever you desire or dream of, God will provide. Just keep going and pursuing your dreams.' WHAT INSPIRES YOU THE MOST ABOUT THIS COLLABORATION? Let us know by leaving a comment below, or send a WhatsApp to 060 011 021 1 . Subscribe to The South African website's newsletters and follow us on WhatsApp , Facebook , X, and Bluesky for the latest news.
