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Forbes
2 hours ago
- Forbes
Strengthen Your First-Party Data To Maximize AI-Powered Growth
AI has emerged as a powerful tool for businesses looking for a competitive edge. But success is not guaranteed by adoption alone. AI power users understand that peak performance is tied directly to the quality of the information fed into their systems. Your company's first-party data has always been a valuable differentiator. Today, in the AI era, your data is worth more than ever before. Businesses of all sizes now have the opportunity to benefit from sophisticated pattern recognition and predictive insights, all customized to meet their unique goals. However, unleashing this potential requires overcoming challenges that kept data locked away historically. To effectively utilize first-party data for AI, marketing leaders must break down organizational and intelligence silos, connecting data sets, teams, and business outcomes. This is the key to achieving new levels of data strength and ROI. In this article, we'll share practical tips on how to do just that. Many businesses have lots of data but struggle to use it. That's because customer information is often scattered across separate systems—like sales records, website analytics, and in-store purchases. When your data is disconnected, you can't see the full picture, which limits the power of your AI. The solution is to build data strength. Think of data strength as a score for your data readiness and the value and variety of signal types you source. It helps you internally rate your data capabilities and understand two key things: The goal is to centralize all of your data sources to build a single, complete view of your customer for use in your digital marketing. When your data is strong and fully integrated, you get much better results and a higher return on investment. Here's how to get started. 1. Connect all of your data sources, securely The first step of your journey is to connect all of your data sources to one centralized system. This addresses data silos across your business, allowing you to overcome performance issues that arise from scattered information. Data Manager streamlines data connectivity by offering direct connection workflows for major data platforms and API capabilities within a single tool, simplifying data flow management and troubleshooting. It also helps advertisers improve signal capture by allowing them to convert third-party tags to first-party tags. Using tools like Google tag gateway for advertisers, which is a lightweight solution with built-in privacy benefits that doesn't require retagging, can lead to an average increase of 11% in marketing signals.2 2. Maximize the quality of your data Once the pipes are connected, the next step is to ensure your data is as strong as possible. Expanding the variety of signal types you ingest helps AI deliver more insightful recommendations, allowing you to maximize the impact of your investments. This is a crucial step that relies on technical implementation on your site or by ingesting data into your own sales and data systems. We recommend prioritizing a variety signal types: 3. Activate your data with AI With your robust, high-quality data in place, you're ready to activate it. This is where the tangible value of your data strength is realized, transforming basic information into actionable performance improvements. Leverage AI-driven advertising platforms, such as Google Ads, to utilize your data as a crucial input across diverse applications. 4. Demonstrate ROI To demonstrate gains unlocked by your data you should take a modern approach to ads measurement. A strong data foundation allows you to accurately measure the KPIs that matter most to your business, such as revenue and profit. This involves using a modern measurement toolkit to prove the effectiveness of your advertising efforts: By embracing these modern measurement practices, you can move beyond simple last-click metrics and gain a holistic view of your advertising's impact, proving the value of your data strength to the business. Cultivating robust data strength is essential for driving demonstrable business outcomes in today's competitive landscape. It enables businesses to foster stronger customer relationships and significantly increase customer lifetime value. AI anchored on rich first-party data fuels intelligent bidding optimization, ensuring your budget is deployed with maximum impact and efficiency. This isn't merely about refining current campaigns; it's about strategically empowering your organization for a future of growth. Forward-thinking business leaders must recognize superior data strength as an indispensable prerequisite for unlocking the full potential of advanced AI applications.
Yahoo
3 hours ago
- Yahoo
Cisco CFO sees big AI opportunities despite concerns about slowing core growth
Cisco (CSCO) is betting on the AI boom as it faces potential pressures in its networking and security units. 'AI is really the biggest driver in terms of the overall umbrella,' CFO Mark Patterson said on Yahoo Finance's Opening Bid. Cisco reported stronger-than-expected earnings and guidance. Q4 revenue rose 8% year over year to $14.7 billion, surpassing the $14.63 billion estimate. Adjusted EPS increased 14% year to $0.99, beating the $0.98 consensus, according to Bloomberg data. For fiscal year 2026, Cisco is expecting revenue between $59 billion and $60 billion, with adjusted EPS of $4.00 to $4.06. However, Cisco's stock is facing some headwinds as concerns mount about its slowing momentum in its core networking business and lower growth in its security division. Shares have slipped about 1% since the report. They are up 17% year to date, ahead of the S&P 500's (^GSPC) 10% gain. Cisco's core networking business grew 12% in the most recent quarter, signaling healthy demand despite broader concerns. "That's frankly ... where a lot of the tailwinds are today that we're seeing," Patterson said. For security, Patterson said demand hasn't slowed since Cisco's $28 billion acquisition of Splunk closed in 2024. Its revenue increased 9% in the quarter, and Patterson noted it added over 300 customers in both Q3 and Q4. "I think that we've got a better, more complete offering for our customers," he said. But AI is the name of the game. Patterson said fourth quarter revenue growth got a major lift from soaring demand for AI infrastructure, particularly large-scale AI training systems. Orders from webscale customers for these projects more than doubled the company's original target. 'We took over $800 million in orders in the quarter,' he said, adding the bigger prize lies in the years ahead as everyday customers start adopting AI. 'For us, the enterprise space is still very nascent, but we think [it] will ultimately be a larger opportunity than what we're seeing in the training build-outs with hyperscale." Patterson, a 25-year Cisco veteran, emphasized there's a need for companies to upgrade both their networking and security systems to meet the demands of AI. He said Cisco is undergoing a "campus refresh," or replacement of outdated equipment at customer sites. On the macro front, tariffs were a 'slight headwind in Q4 and also for FY 25,' Patterson said. While he didn't specify the financial impact, he noted Cisco was able to offset much of the effect thanks to its global supply chain. Francisco Velasquez is a Reporter at Yahoo Finance. He can be reached on LinkedIn and X, or via email at Sign in to access your portfolio
Digital Trends
3 hours ago
- Digital Trends
This SimpliSafe security camera is down to $74 — equip all corners of your home
You should be on the lookout for discounts from security camera deals if you want to protect every corner of your home, as the cost will add up if you're planning to buy multiples. Here's an offer from Best Buy to consider — the SimpliSafe Wireless Outdoor security camera for an affordable $74, for savings of $106 on its original price of $180. Stocks may already be running low though, so you need to hurry and finalize your purchase as soon as possible. Why you should buy the SimpliSafe Wireless Outdoor security camera The SimpliSafe Wireless Outdoor security camera will provide you with peace of mind, as you'll be able to look through its lens any time using the SimpliSafe app. The home security camera features 1080p HD resolution for clear and detailed footage, an ultra-wide field of view at 140 degrees so you can see more, and 8x zoom that will let you identify faces and license plates from up to 15 feet away. The security camera also comes with two-way audio so that you can speak with visitors and delivery people even when you're away, and a motion-activated spotlight for improved visibility in the dark. Setting up the SimpliSafe Wireless Outdoor security camera is very easy as you won't need to deal with any wires. Just place them where you want, connect them to your home's Wi-Fi network, and finish the process through the SimpliSafe app. You also have the option of receiving alerts through the app when a person approaches, with reduced false alarms as Smart Person Detection can differentiate between people, animals, and vehicles. To make your home an even safer place, grab this chance to buy several SimpliSafe Wireless Outdoor security cameras for a much lower price. Best Buy is offering a $106 discount on the device's sticker price of $180, so you'll only have to pay $74 each. There's no limit to how many you can purchase, but with stocks possibly about to sell out, you need to push forward with your transaction for the SimpliSafe Wireless Outdoor security camera immediately to make sure that you don't miss out on the huge savings.
