Starbucks' pumpkin spice latte will have later launch this year
Why it matters: The Seattle-based coffee giant announced its fall menu Monday — more than a month ahead of the PSL's in-store return — marking its earliest pumpkin reveal.
But the latte's actual launch date is four days later than last year's, and marks the latest release since 2022.
Pumpkin spice season 2025
The big picture: The pumpkin spice craze was born 23 years ago, when Starbucks debuted its Pumpkin Spice Latte — PSL for short — in 2003.
Seasonal drinks and limited-time menus have driven sales and traffic for the company in the past.
Starbucks said Monday that its pumpkin spice creamers and coffee are now available in grocery stores across the country, and in early August ready-to-drink beverages will return to stores, including convenience stores.
Between the lines: With Summerween — where Halloween meets the summer heat — starting earlier this year, pumpkin products are already showing up in stores.
Danone North America told Axios its products are starting come back to stores in July, including STōK Pumpkin Cold Brew, Dunkin' Pumpkin Munchkin Creamer and International Delight products.
Chobani's pumpkin yogurts and coffee creamers will also return this month, and Death Wish Coffee's limited-edition Pumpkin Chai is coming back Aug. 1.
Starbucks fall menu 2025
What's next: Starbucks gave a sneak peek at the upcoming fall menu in its announcement.
The Pumpkin Spice Latte, which is made with real pumpkin, will return along with the Pumpkin Cream Cold Brew, Iced Pumpkin Cream Chai and Pecan Crunch Oatmilk Latte.
A new Pecan Cortado and new Italian Sausage Egg Bites will also join the seasonal menu on Aug. 26.
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