How To Watch The Gucci Cruise 2026 Show Live From Florence

Grazia USA

15-05-2025

Image: Gucci
In the last few years, Gucci has brought Italian fashion to all corners of the world, from Seoul to London, with its travelling cruise shows. But tonight, the Italian luxury house will reclaim Florence as the heart of high fashion as it presents Cruise 2026 within the hallowed walls of Palazzo Settimanni. Nestled in the artisanal enclave of the Oltrarno, this 17th-century palazzo has long been entwined with the House's DNA—acquired in 1953 and, since 2021, home to its meticulously restored Archive.
More than a venue, the Archive is a crucible of memory and imagination, where Gucci's storied history is constantly reanimated through a contemporary lens. 'It's a living space,' says CEO Stefano Cantino, 'where our codes are preserved and reinterpreted with coherence and ambition.' Models present creations by Italian fashion house Gucci during their 2024 Cruise Collection Fashion Show at the Tate Modern in London on May 13, 2024. (Photo by HENRY NICHOLLS / AFP) (Photo by HENRY NICHOLLS/AFP via Getty Images)
The show marks a powerful homecoming to the city where Guccio Gucci founded the brand in 1921—yet this location wasn't selected for nostalgia's sake. From Gucci Osteria to ArtLab, Florence remains the nerve centre of a maison in perpetual evolution, known for its revered artisans.
As twilight falls over the city's terracotta rooftops, Palazzo Settimanni becomes the stage for a collection steeped in heritage. In a gesture of cultural stewardship, Gucci will also support Florence's Estate Fiorentina and the regeneration of Parco delle Cascine—proof that this is more than fashion; it is a love letter to the city that shaped it. And now, as the world waits to see how Demna's Gucci will look, the Cruise 2026 collection marks the incredible journey of Gucci.
Watch the show live as it happens below on May 15 at 7 pm in Florence, Italy (May 16 at 3 am AEST)