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Minidrama wave lands in Japan, pulling in NTT Docomo

Minidrama wave lands in Japan, pulling in NTT Docomo

Nikkei Asia25-05-2025

TOKYO -- Bite-size dramas lasting no more than three minutes an episode are finding fans among young Japanese consumers, drawing the attention of both startups and big companies seeking a slice of a global market seen nearing $80 billion by 2031.
Gokko, the startup behind the short-video app Popcorn that launched in February, has opened a 1,600-square-meter studio in Tokyo's Odaiba district.

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