Summer Celebrations in Myrtle Beach, South Carolina
MYRTLE BEACH, S.C., June 2, 2025 /PRNewswire/ -- Myrtle Beach is welcoming summer 2025 with a full calendar of events and the laid-back coastal charm that keeps people coming back year after year. This season's lineup includes live music, cultural festivals and family-friendly celebrations stretching across 60 miles of shoreline. Whether you've been visiting for years or are just discovering The Beach for the first time, it's the place where summer memories are made.
"Summer along the Grand Strand is special, not just because of our beaches and stellar events, but because of the way our community comes together," said Stuart Butler, Chief Marketing Officer, Visit Myrtle Beach. "Whether you're spending time with family, listening to live music or enjoying the simple moments, we want everyone to feel welcome and part of something meaningful. This is what Myrtle Beach is really about."
The events that follow highlight the spirit of summer in Myrtle Beach. It's a season filled with tradition and connection. From concerts and art displays to fireworks and hometown festivals, each gathering invites locals and visitors to share in what makes this community so memorable.
Broadway's Summer Nights (June 2 - Aug. 24) - Broadway at the Beach lights up each night with free entertainment for all ages, including stilt walkers, fire dancers, character meet-and-greets, variety shows and Mr. Nigel's Dance Party. Weekly fireworks on Tuesday nights add to the fun.This year marks Broadway at the Beach's 30th birthday, and a special celebration is planned for June 30 - July 4 featuring themed days, nightly fireworks and more.
Summerfest! At Barefoot Landing (June 2 - Aug. 25): Enjoy a diverse lineup of nightly entertainment, from live music and comedy shows to strolling performers and spectacular fireworks, at Barefoot Landing's annual summer celebration. Featuring both fresh talent and beloved returning acts, this event promises unforgettable evenings for everyone.
Myrtle Beach Summer Fireworks (Every Wednesday, June 4 - Aug. 27) - Fireworks will launch from the iconic 2nd Avenue Pier, creating a stunning backdrop over the Atlantic Ocean. Visitors can enjoy unobstructed views of the display from anywhere along the city's scenic Boardwalk, making it a must-see summer tradition for all.
Carolina Country Music Festival (June 5 - 8): Celebrating its 10th year in Myrtle Beach, the Carolina Country Music Festival brings some of the biggest names in country to the oceanfront. With headliners like Jelly Roll and Lainey Wilson, thousands of fans will gather for four days of live music, good vibes and summer fun by the beach.
Music on Main Concert Series (Every Thursday, June - Sept.): North Myrtle Beach's popular Music on Main series returns with free live performances every Thursday night at the iconic Horseshoe on Main Street. Each week features a new band playing beach music, R&B, rock or country, giving locals and visitors a chance to kick back, dance and enjoy a summer evening in the heart of the community.
Surfside Beach Hula & Fire Dancer Show (Every Monday, June 9 - Aug. 11): Immerse yourself in the spirit of Hawaii with captivating hula and fire dancing performances in Surfside Beach. This free, family-friendly event offers a vibrant and unforgettable cultural experience for all ages.
Hot Summer Nights (June 9 - Aug. 31) - "Hot Summer Nights" returns to the Myrtle Beach Boardwalk and Plyler Park as a premier destination for family-friendly entertainment. This lively summer series features live music every Wednesday and Friday, themed nights and plenty of fun for visitors and locals alike. From Monday through Saturday, the festivities run from 5 to 8 p.m. On Sundays, the event takes place from 1 to 4 p.m., making it the perfect way to wind down the weekend or kick off a vacation.
Muzika! The Grand Strand Music Festival (June 20 - 22): Varna International brings three exciting event series to venues across the Myrtle Beach area, featuring fully staged operas, choral-orchestral performances, Broadway selections and a Master Artists Concert Series with internationally acclaimed artists from The Metropolitan Opera and other prestigious organizations. Experience world-class composers and musicians, alongside talented young performers studying under top instructors from around the globe.
Summer Light: Art by Night (Every Wednesday & Saturday, June - Aug.): Stroll through Brookgreen Gardens and discover breathtaking art installations glowing under the night sky. This beloved event offers a captivating fusion of art and illumination, creating a truly enchanting nighttime experience at one of America's largest sculpture gardens.
Conway Riverfest (June 28): Held in historic downtown Conway, known for its beautiful oak-lined streets and small-town character, this annual festival has been a beloved tradition since 1980. It features live entertainment, an artisan market, delicious food, fireworks and fun for all ages along the banks of the peaceful Waccamaw River.
Fourth of July Celebrations: Celebrate America with exciting events and stunning fireworks shows at multiple locations, including the 2nd Avenue pier in downtown Myrtle Beach, Surfside Beach, Barefoot Landing, Broadway at the Beach, the MarshWalk and Cherry Grove Pier.
Waves of Praise Gospel Fest (Aug. 29 - 30): Taking place in downtown Myrtle Beach at Burroughs & Chapin Pavilion Place, this uplifting and soulful festival showcases inspiring gospel music performances by celebrated artists.
Make the most of your Myrtle Beach summer getaway with exclusive deals and special discounts at local hotels, resorts and attractions. Details on events, accommodations and current promotions can be found at VisitMyrtleBeach.com.
About Myrtle Beach, S.C.Myrtle Beach isn't just a beach. It's The Beach. Popularly known as the Grand Strand, Myrtle Beach is one destination made up of 14 unique communities that stretch 60 miles along the northeast coast of South Carolina. Families, couples and those in search of a warm welcome will find more than just a day at The Beach when they come together to connect and enjoy vibrant entertainment and family attractions, including world-class golf, shopping and fresh coastal Carolina cuisine. From the moment you arrive, you'll find you belong at The Beach – Myrtle Beach, South Carolina. For additional information on tourism offerings in the Myrtle Beach area, visit www.visitmyrtlebeach.com or call (888) Myrtle-1.
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In the first half of the year, we introduced the industry's first AI-powered knowledge base for online literature, 'Smart Pen Tongjian' built upon our existing AI tools available on the 'Writer Assistant' creation platform. This feature enables full-text comprehension and Q&A for works spanning tens of millions of words, offering valuable support for writing, plot development, and inspiration for long-form content creation. Since its launch, interactions between writers and AI have increased by 40%, driving daily active users of 'Writer Assistant' up by over 40% year-over-year, with weekly AI usage approaching 70%. Our AI translation models have significantly accelerated the global spread of Chinese literary works. In the first half of 2025, revenue from AI-translated titles on our international reading platform, WebNovel, increased by 38% year-over-year, accounting for over 35% of total novel revenue on WebNovel. As of June 30, 2025, WebNovel offered overseas users over 10,000 Chinese translated works and approximately 770,000 locally created originals. The number of AI-translated titles reached 7,200, representing 70% of all Chinese translations. We are also actively exploring AI applications across multiple content formats including animation, comics, video, audiobooks, radio dramas, and digital avatars, with the aim to unlock the vast potential of transforming mid- and long-tail text IPs into more multimedia formats. About China Literature Limited China Literature is dedicated to building a deep and immersive intellectual property ('IP') universe for the Mandarin-speaking world. It incubates original IPs from its online literature platform, which are subsequently adapted to a range of digital entertainment mediums, including comics, animation, film, TV series, web series and games. The virtual world created by these digital offerings becomes an inseparable part of a user's daily life. China Literature creates and promotes IPs mainly through Qidian Reading and QQ Reading, its leading online literature platforms, as well as New Classics Media, a renowned film and TV drama series production house in China. China Literature collaborates with Tencent, its shareholder and strategic partner, as well as other third-party partners to distribute and develop IP content and to enhance the value of its IP. Many of the Company's online literature works have been successfully adapted into animation, TV series, web series, films and games, including Joy of Life, Candle in the Tomb, Soul Land, The King's Avatar and My Heroic Husband. China Literature's rich and extensive content library as well as its unparalleled capability and resources to adapt IP into various entertainment formats is a significant competitive advantage that lies at the core of its business model. For more information, please visit Non-IFRS Financial Measures To supplement the consolidated financial statements of the Company prepared in accordance with IFRS, certain non-IFRS financial measures, namely non-IFRS operating profit, non-IFRS operating margin, non-IFRS profit for the period, non-IFRS net margin, non-IFRS profit attributable to equity holders of the Company, non-IFRS basic EPS and non-IFRS diluted EPS as additional financial measures, have been presented in this press release for the convenience of readers. These unaudited non-IFRS financial measures should be considered in addition to, and not as a substitute for, measures of the Company's financial performance prepared in accordance with IFRS. These unaudited non-IFRS measures may be defined differently from similar terms used by other companies. In addition, non-IFRS adjustments include relevant non-IFRS adjustments for the Company's material associates based on available published financials of the relevant material associates, or estimates made by the Company's management based on available information, certain expectations, assumptions and premises. Our management believes that the presentation of these non-IFRS financial measures, when shown in conjunction with the corresponding IFRS measures, provides useful information to investors and management regarding the financial and business trends relating to the Company's financial condition and results of operations. Our management also believes that the non-IFRS financial measures are useful in evaluating the Company's operating performances. From time to time, there may be other items that the Company may include or exclude in reviewing its financial results. Forward-Looking Statements This press release contains forward-looking statements relating to the industry and business outlook, forecast business plans and growth strategies of the Company. These forward-looking statements are based on information currently available to the Company and are stated herein on the basis of the outlook at the time of this press release. They are based on certain expectations, assumptions and premises, some of which are subjective or beyond our control. These forward-looking statements may prove to be incorrect and may not be realized in future. Underlying the forward-looking statements is a large number of risks and uncertainties. Further information regarding these risks and uncertainties is included in our other public disclosure documents on our corporate website. View original content: SOURCE China Literature
