Projective to unveil media intelligence tools to streamline post-production at IBC
Projective, a global software provider specialising in post-production workflow solutions for broadcasters, creative agencies and production houses, has announced its participation at IBC 2025, where it will unveil Strawberry 7, a major upgrade to its creative project management platform.
Strawberry 7 introduces a completely redesigned, user-friendly interface aimed at simplifying and accelerating post-production workflows. The new release integrates advanced media intelligence tools, including AI-powered search capabilities and automated tagging, allowing creative teams to instantly locate clips, graphics or soundbites within large media libraries. Enhanced with speech-to-text transcription and video tagging features, Strawberry 7 significantly reduces time spent on asset management, boosting productivity and enabling faster delivery of high-quality content.
Derek Barrilleaux, CEO of Projective, said: 'At Projective, we understand the growing complexity of today's post-production landscape. Creative teams around the world are being asked to do more with less—facing tighter deadlines, global collaboration hurdles, and a demand for ever-higher quality. At this year's IBC Show, we're not just showcasing new tools; we're presenting actionable solutions that empower teams to focus on creativity without being bogged down by operational inefficiencies. We couldn't be more excited to demonstrate how our innovations bring clarity, speed, and flexibility to the table.'
Alongside Strawberry 7, Projective will showcase Strawberry Multisite, a solution designed to unify cloud-based and on-premises infrastructure, enabling seamless global collaboration. Teams working from different locations can access and manage shared projects as if they were co-located, enhancing efficiency and consistency across the production pipeline. The cloud-first Strawberry Skies platform further supports real-time, location-independent workflows, reinforcing Projective's commitment to flexible, connected production environments.
'We are excited to return to IBC and share our latest innovations with industry leaders and visionaries,' stated Barrilleaux. 'By introducing AI-powered features, a reimagined interface, and continued advancements in hybrid workflows through Strawberry Multisite and Skies, we are equipping content creators with adaptable and efficient tools to thrive in an increasingly dynamic environment.'
The company's innovations are aimed at redefining the limits of post-production, combining intuitive design with cutting-edge AI capabilities to eliminate workflow bottlenecks and improve storytelling efficiency. Projective will also host a special webinar on July 22, 2025, titled Simplify Your Post-Production Workflow in Just 4 Days. The session will offer practical guidance on how to optimise operations using the Strawberry platform.
As Projective returns to IBC, it brings with it a renewed focus on empowering creative professionals with tools that are both powerful and adaptable to the evolving demands of modern media production. Visitors can schedule meetings in advance or explore live demonstrations of Projective's full suite of solutions during the event.
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