Swans appoint AFL Hall of Famer Matthew Pavlich as new CEO
Harley, a premiership captain with Geelong, has joined the AFL executive, opening the door for former Dockers skipper Pavlich, who has largely worked in the media since his retirement from playing in 2016.
Inducted into the AFL Hall of Fame in 2022, Pavlich, who played 353-games and kicked 700 goals for the Dockers, is a former president of the AFL Players Association and was considered a candidate for the vacant chief executive role there.
But he has instead been installed as boss of the Swans who are undergoing a period of transition following the departure of premiership coach John Longmire at the end of 2024.
Longmire still works at the Swans but is reportedly at the top of Melbourne's list to replace Simon Goodwin, who was axed on Tuesday.
'The Sydney Swans is a highly successful, well respected and well managed football club,' Pavlich said.
'It is a big decision to uproot the family and bring them across the country to Sydney, but I am thrilled to be offered the opportunity to lead this great and highly professional club.
'I'm looking forward to working with the club's leaders and playing groups to continue the success of this iconic club over the coming years.'
Former Fremantle champion Matthew Pavlich is the new Sydney Swans chief executive. Picture: Michael Willson/AFL Photos via Getty Images
Swans chairman Andrew Pridham said Pavlich, who was selected following an executive recruitment process, 'brings to the club a wealth of football experience'.
'Not only did he play more than 350 games at the highest level, he served for more than 11 years on the AFL Players' Association board, including three years as president, and was also an adviser on the AFL Laws of the Game Committee for two years,' he said.
'Together with his business pursuits in the sports and entertainment industry, Matthew has stayed involved in the game since his retirement from playing in 2016 and is widely respected across the industry.
'We believe he will fit in well with the Sydney Swans culture and bring his own unique insights and perspectives that will benefit the club moving forward.'
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