Head of Agency of the Year 2024: Bassel Kakish, Publicis Groupe ME&T
The Gold winner of Head of Agency of the Year 2024 for Campaign's Global Agency of the Year Awards is Bassel Kakish, chief executive officer, Publicis Groupe ME&T.
The metrics speak volumes of Kakish's three-year leadership of Publicis Groupe Middle East & Turkey (ME&T): 84 per cent of employees find work meaningful, staff turnover has been slashed to 12 per cent (down 9 per cent over two years), and diversified capabilities now represent 66 per cent of revenue.
His 'Growth Club' initiative – a workplace community spanning 80+ participants across 11 agencies and seven markets – achieved an 85 Net Promoter Score with 68 per cent monthly attendance. Meanwhile, 'The Strategy Garage' boasts 97 per cent retention and 33 per cent talent acquisition growth, with an 11:3 female-to-male ratio demonstrating conscious inclusion and support for female strategy talent.
When regional conflict escalated, Kakish's business continuity plan seamlessly relocated Lebanese staff to Jordan, maintaining operations without missing a beat. This human-centric crisis management epitomises his leadership philosophy.
Commercial vindication is undeniable: 76 per cent new business win rate, €62m in new revenue across Middle East and North Africa, and market share leadership surpassing Omnicom, making ME&T the only region besides North America where Publicis significantly outpaces competition.
Strategic partnerships tech platforms position the agency at AI's forefront, while the socially conscious creative work made under Kakish's leadership, from NBA's basketball equality campaign to Anghami's child protection initiative, proves purpose can be a strong multiplier for profit.
His colleagues' testimonials reveal a leader who reliably answers calls no matter the time of day or night, solves problems collaboratively, and genuinely prioritises people over processes. In Kakish's hands, 'talent-first' is competitive advantage.
Judges applauded Kakish for turning Publicis Groupe ME&T into 'a real powerhouse.'
Shortlisted:
Tom Otton, Create. Group
Tyler Turnbull, FCB
Natalie Bell, MG OMD
Sam Stuchbury, Motion Sickness
This content was first published on Campaign UK.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Gulf Today
6 hours ago
- Gulf Today
UAE's Islamic finance and halal industry poised for robust growth
The UAE continues to cement its status as a leading global hub for Islamic finance and the halal industry, aligned with a comprehensive development vision aimed at diversifying the national economy and enhancing global competitiveness. Backed by forward-thinking government policies, a modern regulatory framework, and cutting-edge financial and industrial infrastructure, both sectors are witnessing dynamic growth. The UAE is investing heavily in a knowledge- and innovation-based economy, with Islamic finance and halal products playing key roles in this transformation. In May, the UAE launched a national strategy for Islamic finance and halal industry development. The plan sets out to create an integrated ecosystem for Islamic financial activities, including banking, Takaful (Islamic insurance), Sukuk (Islamic bonds), and non-banking financial services-aligned with international best practices and standards. According to February data from the Central Bank of the UAE, Islamic banks now account for approximately 18 per cent of total banking assets and 22.8 per cent of total credit within the national banking sector. The Islamic Sukuk market, in particular, has expanded significantly. Notably, the federal government launch of the dirham-denominated Islamic Treasury Sukuk (T-Sukuk) in 2023, signaling a new era for the sector. The UAE is now recognised as one of the world's largest Sukuk listing centres. As of May, Sukuk listed on Nasdaq Dubai exceeded $95.7 billion, reinforcing the country's position as a global hub for Sharia-compliant fixed-income instruments. In the 2023, the country was ranked fourth globally in Islamic financial markets by assets, according to the 2023 Islamic Finance Development Indicator based on total assets. Jamal Saleh, Director-General of the UAE Banks Federation (UBF), noted that the strategy outlines ambitious goals to elevate the Islamic economy's role both domestically, regionally, and internationally. In statements to the Emirates News Agency, Saleh highlighted the UAE's successful development of financial systems that have empowered the Islamic banking sector as part of the nation's broader diversification agenda. He pointed to significant strides in Islamic banking, Sukuk issuance, and broader Sharia-compliant finance. Saleh also noted the sector's impressive growth trajectory. As of February 2025, total credit granted by Islamic banks reached Dhs503.5 billion, a 16 per cent year-on-year increase. Private sector credit alone stood at Dhs350.4 billion, growing 13.2 per cent annually. Meanwhile, deposits at Islamic banks surged to Dhs595.3 billion, marking an annual growth rate of 16.9 per cent. Parallel to its financial achievements, the UAE is asserting itself as a global halal industry hub. Under the newly approved national strategy, the UAE aims to increase halal exports from Dhs74 billion to Dhs315 billion by 2031, leveraging its strategic location and world-class infrastructure. Saleh Lootah, Chairman of the UAE Food and Beverage Manufacturers Group, in statements to WAM, said that the strategy is a landmark step toward establishing the UAE as a global halal production centre. He highlighted growing local manufacturer interest in expanding into this vital sector, particularly as global demand for halal products accelerates. According to a report by Bonafide Research on the halal food and beverage market in the UAE, the market size is projected to exceed $31.27 billion by 2029. This growth reflects the increasing demand for halal-certified products, both within the country and globally, as consumers become more conscious of dietary and ethical standards. The UAE's strategic location as a global trade and tourism hub plays a key role in driving this expansion. Its position enhances the country's appeal to both local and international consumers seeking trusted halal-certified goods, reinforcing the UAE's reputation as a leading centre for halal commerce. Meanwhile the Islamic finance sector in the UAE benefits from a dynamic economic environment and advanced regulatory policies that support Sharia-compliant financial activities. Since the establishment of the UAE's first Islamic bank in 1975, the sector has grown significantly over the decades, becoming a fundamental pillar of the national economy. The industry encompasses Islamic banks, Islamic windows in conventional banks, and sukuk (Islamic bonds), which have witnessed rapid growth in both domestic and international markets. The UAE is committed to developing economic policies and legislation to enhance Islamic finance and the broader Islamic economy. These efforts align with national objectives to ensure sustainable economic growth and establish the UAE as a global hub for the Islamic economy. WAM
Campaign ME
a day ago
- Campaign ME
Strategic Planning Leader of The Year 2024: Tahaab Rais, Publicis Groupe ME&T
The Gold winner of Strategic Planning Leader of The Year 2024 for Campaign's Global Agency of the Year Awards is Tahaab Rais, Chief Strategy Officer and Film Director, Publicis Groupe ME&T. Since joining Publicis Groupe in 2022 as its first regional chief strategy officer working across the Middle East and Turkey (ME&T), Rais has transformed the network's ME&T operations into a strategic powerhouse, delivering a +6.6 per cent organic revenue growth in the hard commercial reality of 2024's challenging economic climate. By introducing new models of thinking, Rais has reimagined how strategy should work – from '4P' a proprietary strategic thinking model, to 'OPEN' for democratised strategic and creative thinking, to 'The A.I. Strategist' a suite of AI tools, to 'Collabs' for synergies between brands, and a novel measurement framework called the '7 Dimensions of Effectiveness' – these initiatives have evolved how Publicis Groupe ME&T delivers proactive and evolved strategic thinking for clients in the region. Saudia Airlines 'Rihla' (meaning 'journey') was shot across three countries. Besides co-writing and directing the moving narrative film, Tahaab also handled camerawork in Mecca amongst 2 million pilgrims. NBA's 'Jump' tackled female basketball exclusion in India, while repurposing neglected fishing nets, demonstrating strategy that solves multiple problems simultaneously. Meanwhile, 'ProtecTasbih' – self-sanitising prayer beads – proved that strategic innovation can emerge from addressing pilgrims' practical needs. Rais' 'Duvet Days' initiative gives strategy team members the opportunity to take days off during weekdays, in lieu of overtime hours worked, to allow for rejuvenation and self-care. This is combined with breakfast or lunch delivered to their homes. Judges called Rais 'a visionary leader who redefines what strategy means in today's ever-evolving landscape. A clear towering strength of impact across his agency.' Shortlisted: Sophia Durrani, MG OMD Celia Garforth, Special This content was first published on Campaign UK.
Campaign ME
a day ago
- Campaign ME
Winners revealed: Campaign Global Agency of the Year Awards
More than 200 guests from around the world attended the Campaign Global Agency of the Year Awards yesterday at the Jumeirah Carlton Tower hotel in London. A record number of entries – 117 companies from 27 countries – was received for this year's Campaign Global Agency of the Year Awards. The Middle East celebrates with a haul of six big wins across five categories in Gold, Silver and Bronze. Leaders at Publicis Groupe Middle East & Turkey won two leadership category awards. The Gold award for Head of Agency went to the network's CEO Bassel Kakish. Tahaab Rais took home Strategic Planning Leader of The Year 2024 as the Gold winner in the category. Along with these wins, TBWA celebrates three, with TBWA\RAAD clinching Gold for Best Place to Work: Individual Shop & Network, along with Romy Abdelnour winning Gold for Corporate Communications/Marketing Person of The Year 2024. The agency also won Bronze in the Best Network: Middle East & Africa category, while Publicis Groupe's Saatchi & Saatchi Middle East took the lead in this category with a Silver win. Here is a full breakdown of the Middle East winners: Head of Agency of the Year 2024: Bassel Kakish, Publicis Groupe ME&T Best Place to Work: Individual Shop/Network of the Year 2024: TBWA\RAAD (UAE) Strategic Planning Leader of The Year 2024: Tahaab Rais, Publicis Groupe ME&T Corporate Communications/Marketing Person of The Year 2024: Romy Abdelnour, TBWA\RAAD Network of the Year (Middle East and Africa) 2024 – Silver: Saatchi & Saatchi Middle East Network of the Year (Middle East and Africa) 2024 – Bronze: TBWA Click here for the full list of winners.
