EXCLUSIVE: Ultra-luxury brand Aman CEO unveils ambitious global expansion plan with locations in Dubai, Maldives, Saudi Arabia
Ultra-luxury hospitality and residential brand Aman, known for being the most expensive hotel in New York, is amid an extensive expansion plan with locations all around the world including Dubai, Saudi Arabia, Maldives, Beverly Hills, Bangkok and more.
In an exclusive interview with Arabian Business, Vlad Doronin, Chairman and CEO of Aman Group said 'Since purchasing the brand in 2014, my strategy has been to bring the Aman experience to urban destinations while continuing to grow our remote locations.'
Doronin has identified Dubai as a 'unique opportunity,' especially in the realms of urban luxury living.
Luxury living in Dubai
Part of the multi-faceted expansion plan is the launch of Aman Residences in Dubai set to be located on the Jumeirah Peninsula. The ultra-luxury development will offer a limited collection of residences and four waterfront villas.
Designed by Kerry Hill Architects (KHA), a distinguishing feature of the project will be its nine acres of lush gardens which Doronin believes is a 'rare feature in a city known for its density.'
Residents will have access to state-of-the-art amenities including the Aman Spa, padel courts, tennis courts, a gym, recreation zones, swimming pools, restaurants, Aman Club and a showroom for Aman interiors.
Targeted towards the city's wealthy, the residences are designed with several factors to ensure privacy including discreet entrances, private elevators and intuitive service from the brand's dedicated residential team.
Doronin emphasised that the development is 'something that doesn't exist elsewhere in Dubai.'
'This project offers a rare sanctuary in a city often dominated by concrete developments,' he added.
Dubai investors have shown unprecedented demand for the development with the first tower selling out rapidly after its release. The brand is now offering units in the second tower exclusively to clients on the waiting list.
Part of Aman's resident community is the brand's loyal clientele who they refer to as 'Amanjunkies.'
These individuals have often interacted with Aman's developments around the world with a 'deep connection to the brand.' These guests benefit from exclusive access to Aman's private sale opportunities.
'Well-travelled, they want to collect property around the world and already own several Aman Residences,' Doronin said.
Aman's global development pipeline
With developments in Dubai underway, Aman is looking for further expansion in the Middle East. Doronin detailed several developments in the pipeline including several projects in Saudi Arabia.
Saudi will see five distinctive Aman Group projects under both the Aman brand and its sister company Janu. The company has announced a Janu project in Diriyah, Janu Dubai is also set to open in Dubai International Financial Center (DIFC).
In addition, Doronin shared progress on projects including the commencement of construction on the Aman villas in the Maldives which will feature 16 villas. The island will also feature an Aman FBO private airport for residents and guests.
Construction is underway for Aman Beverly Hills, set to offer residents private access to 4.6 acres of botanical gardens.
In Thailand, Aman Nai Lert Bangkok will open its doors in April. Aman will continue to focus on villa sales for the most 'sought-after' properties in Amanzoe in Greece, Amankila in Indonesia, Amanjena in Morocco and Amangiri in the US.
Over the last three years, Aman has pre-sold over $5 billion of Aman Residences around the world and 'Dubai, is no exception. We have pre-sold the first tower of residences – they are a rare opportunity to own a part of the Aman legacy,' Doronin said.
Doronin's connection to the city of Dubai began in 1991 while he was on a visit. 'I was immediately struck by its energy and potential,' he said.
In partnership with Shahab Lutfi and H&H Development, Aman continues to work on developments in the city 'further strengthening the shared commitment to the city's growth and legacy.'
'Over the years, I've watched the city transform into a global hub for finance, leisure, and culture, supported by visionary leadership and a commitment to growth. With world-class infrastructure, great global connectivity, and a reputation for safety, Dubai offers a remarkable environment for businesses and individuals alike,' he concluded.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Campaign ME
4 hours ago
- Campaign ME
Brand building needs more than just algorithms
Why have so many brands abandoned the dream phase of communications planning? For too long, brands have been chasing short-term wins, obsessing over conversions and putting brand building in the back seat. According to a survey by Ebiquity and the World Federation of Advertisers (WFA), 42 per cent of global advertisers plan to increase their share of performance marketing in 2025, up from 21 per cent in 2024. In contrast, only 24 per cent intend to increase their share of branding efforts. This shift is driven by the need for immediate results and the growth of retail media and connected TV. It is understandable. The lower funnel means numbers I can show in a boardroom full of big questions. I wish I could count the times I've heard, 'they're easy to measure', 'they're quick to optimise' or 'they build momentum'. Do you mean the illusion of momentum? Because real momentum means real growth. Real growth never comes from tactical wins alone. For decades, what has been – and most likely always will be – real growth comes from building brands that inspire, connect and endure. Take destinations, for example. They exist in people's imaginations for a long time before they watch a 'Top 10 Things To Do' video or visit People form a relationship with a destination long before they even get there, through billboards, videos, influencers and even films and TV shows. There's a deep connection that's forged through powerful storytelling and immersive brand presence over time. It's through emotional resonance that withstands the clutter of flash sale banners or retargeted ads and comes out on top. Why? Because a destination isn't just a place you're trying to sell; it's a feeling you're unlocking. Feelings aren't bought with performance metrics alone. They can, however, be earned through brand building. This isn't to say brand and performance are opposing forces. In fact, it's often overlooked that they are partners – and when they work together, innovation can thrive. Put simply, a brand builds desire; performance captures it. Having one without the other is like trying to ride a bicycle on one wheel – it's not impossible, it just won't get you there optimally. This is particularly important, given that we have entered a new media reality. To inspire and to derive action are no longer conveniently sitting in separate stages of the funnel. Look at today's audiences: they expect to be moved and motivated, often in the same scroll. Content needs to inspire and convert in one experience. Those who have crafted that balance are leading the way. In the past few years, Visit Saudi has done an excellent job of building a brand, a dream, a destination – and they've done this at speed. They have a clear vision statement: 'To inspire pride by sharing Saudi with the world, captivating their hearts, minds and imaginations.' In my opinion, they've delivered on that ambition. It's noticeable through their immersive content and unique messaging that have built a strong narrative. This transformed the tourism landscape and turned travellers' heads towards Saudi, creating the type of consideration that has taken other destinations an entire generation to build. It's evident when you look at Saudi Arabia's Ministry of Tourism data. Even with Covid pausing travel for two years, Saudi still saw 44.06 million inbound visitors in 2022 and 2023. This is a testimony to the 'bothism' that we see in industry commentary, and indeed to the large body of evidence that speaks to both long- and short-term investments. Companies that continue to invest in brand – especially during challenging times – are the ones that will bounce back faster, stronger and with greater loyalty from consumers who already feel emotionally connected. Without a strong presence to anchor the strategy, the funnel eventually dries up, and no amount of retargeting will save a brand people have forgotten – or never cared about in the first place. Many brands such as adidas, Uber and Airbnb have jumped back on the brand-building wagon and have reaped the rewards. These are brands that continue to build not just awareness, but advocacy. Not just bookings, but belief; not just visits, but lifelong memories. There are no shortcuts in this journey. To get to their destination in the best conditions, brands need to marry the performance focus in the lower funnel with activating the dream state in the upper funnel. Ephemeral sales may come from algorithms, but durable brand appeal is built on emotion. Brands need both to thrive sustainably. By Sara Daher, Executive Director, PHD Media
Web Release
a day ago
- Web Release
The Ministry of Investment for Saudi Arabia shows support for new health and fitness event
The Ministry of Investment for Saudi Arabia and its Sport Sector Team have signed an investment agreement with RX Arabia to support the successful launch of FIBO Arabia in the Kingdom, which will debut at the Riyadh Front Exhibition & Conference Center from 1-3 October 2025. The sports and fitness industry in Saudi Arabia continues to gain considerable momentum. Organised by RX, a global leader in events and exhibitions, and under the theme for a strong and healthy society, FIBO Arabia is already 60% sold out following a successful sales launch at FIBO's flagship tradeshow in Cologne, Germany last month. There, 1,200 exhibitors and partners from 60 nations and 154,748 visitors from 129 countries were welcomed. The launch of FIBO Arabia coincides with the Saudi government's significant support for investing in the country's sports sector as part of the Kingdom's 2030 strategy to diversify its economy. The government aims to increase sports spending by US$22 billion by 2030, encompassing sports clubs, academies, sportswear and equipment, and sports facilities. Vasyl Zhygalo, Managing Director, Middle East and Emerging Markets, RX: 'We are honoured that the Ministry of Investment for Saudi Arabia is supporting the launch of FIBO Arabia. This underscores the importance of health and fitness to the Saudi Arabian government and highlights its investment-friendly attitude towards overseas entrepreneurs and progressive companies that want to invest in their health and fitness sector.' The country's focus on becoming a global sports hub is underscored by the announcement of major events to take place in Saudi Arabia, including the 2034 FIFA World Cup, the 2027 AFC Asian Cup, and the 2029 Asian Winter Games, which will provide a significant boost to its position as a global sports hub. Furthermore, according to Gymnation, which operates a chain of fitness centres in Saudi Arabia and the UAE, the Saudi fitness market is expected to grow at a compound annual growth rate (CAGR) of 9.7% between now and 2032 when the health and fitness market is projected to be worth US$2.28 billion. The growth in the market is largely attributed to government initiatives aimed at enhancing the population's quality of life and promoting physical activity, as well as a rise in health consciousness among the population. Basim K. Ibrahim, Sport Sector Investment Development Director, Ministry of Investment for Saudi Arabia, added: 'FIBO Arabia represents a pivotal platform in advancing Saudi Arabia's Vision 2030 goals by promoting a culture of fitness and wellness while also highlighting the Kingdom's growing potential as a hub for investment within this sector. With increasing emphasis on exercise, sports, and wellbeing across the Kingdom, the event provides a vital opportunity for international and local brands to showcase the latest innovations and technologies in the industry. We look forward to the positive impact FIBO Arabia will have on our communities and the exciting prospects it will unlock for the future.' Professional development will be a key focus of the show, with FIBO Arabia hosting a series of expert-led workshops, seminars, and keynote sessions. These continuing education opportunities are designed to equip attendees with the tools, insights, and certifications needed to thrive in today's rapidly evolving fitness and wellness landscape. From innovation and education to networking and live engagement, FIBO Arabia 2025 promises to be a must-attend event for anyone passionate about shaping the future of health, fitness, and wellness in the Middle East and beyond. For more information on FIBO Arabia, please visit
Web Release
a day ago
- Web Release
Nissan achieves 10% growth in Fiscal Year 2024 across the Middle East, driven by SUV demand and iconic nameplates
Nissan has announced a 10% year-on-year growth in the Middle East region for fiscal year 2024 (April 2024 – March 2025). Spanning over 18 markets, including the Gulf states, Saudi Arabia, Levant, Iraq, and CIS, the brand's regional business unit achieved strong results, fueled by increased demand for SUVs and crossovers, which accounted for more than 55% of total sales. SUV sales rose 17% year-on-year, led by the World Premiere of the All-New Nissan Patrol in Abu Dhabi, which saw a 21% increase in sales. Closing FY24, Nissan expanded its SUV range with the Magnite, a compact SUV introduced regionally in Saud Arabia, offering a value-driven option for city living. Saudi Arabia remains Nissan's largest market in the Middle East, contributing over 35% of total regional sales in FY24. The Kingdom continues to be a key pillar in Nissan's regional strategy, with the SUV portfolio including Pathfinder with a 27% increase, and KICKS with a 10% increase, resonating strongly with Saudi consumers. This market remains pivotal to Nissan's growth, especially in the SUV segment, which has seen strong demand in recent years. Thierry Sabbagh, President of Nissan Middle East and INFINITI and Divisional Vice President for KSA, Middle East, and CIS, said 'FY24 marked a strategic turning point for Nissan in the region. Amid shifting market dynamics and heightened consumer expectations, we remained focused on what drives long-term value, strong partnerships, competitive product lineup, and operational agility across our markets. Our performance in Saudi Arabia, our largest market, reflects the strength of our product strategy and the trust we continue to build with customers and dealers alike. As we look ahead, we see clear opportunities for growth, particularly across the SUV segment, supported by a robust FY25 product pipeline and closer collaboration with our trusted partners across the region.' Beyond Saudi Arabia, Gulf markets played a key role in driving regional sales growth. These markets saw a 16% uplift in sales, with Qatar emerging as standout performer with a 32% increase. The UAE registered a 16% increase in sales, while Bahrain posted an 11% rise. The Patrol saw impressive gains in these markets, with sales surging 80% in Qatar and over 30% in both the UAE and Bahrain. Additionally, the X-TRAIL recorded strong double-digit growth across several key markets, including a 32% increase in the UAE, and 25% in Kuwait. Product performance across the region also showcased the strength of Nissan's portfolio. The Pathfinder achieved a remarkable 96% year-on-year increase, driven by robust demand in the UAE. Meanwhile, the KICKS saw a 28% regional increase, with particularly strong performances in the UAE and Bahrain This momentum was further boosted by the February 2025 launch of the all-new KICKS, which featured upgraded features and a refreshed design, reflecting its popularity among younger, tech-savvy urban drivers. Entering FY25, Nissan stands on a solid foundation, having reinforced its product lineup with both iconic models and exciting new introductions. Building on its momentum, FY25 will see the continuation of Nissan's product offensive strategy, with new models and nameplates set to launch across the region. With the recent introduction of the new Magnite and KICKS strengthening Nissan's SUV offering, the brand remains focused on meeting the growing customer demand for SUVs and crossovers. Guided by a commitment to innovation, quality, and customer engagement, Nissan is poised for sustained growth in the evolving Middle East market.
