Broadband is the bridge to a better future. Why are West Virginians still waiting?
In the heart of West Virginia's rural landscape, the promise of new job opportunities through online training is overshadowed by a glaring problem: a lack of reliable broadband access. For residents like Dee and Bobby, this digital divide isn't just an inconvenience; it's a barrier to building better lives and a more prosperous future.
Dee, in Wyoming County, is trying to restart her life after battling addiction and losing custody of her children. Last month, she enrolled in an online training program that promised to prepare her for a remote customer service job. Such jobs could be a lifeline in rural counties like hers, where traditional employment is scarce.
But Dee immediately hit a roadblock. Her home internet failed to meet the minimum speed requirements for a remote interview, let alone sustained remote work. Her hopes faded because of infrastructure deficiencies outside her control. Despite her resolve, her ability to secure a sustainable livelihood and rebuild her family remains on hold.
Bobby, a resident of a remote holler in Putnam County, has a similar story. He enrolled in an Adult Collegiate Education program to become an HVAC technician, aiming to increase his earning potential. But when winter weather made it unsafe to drive out of the holler, he lacked the internet access needed to keep up with coursework. Like many in rural communities without broadband, Bobby isn't being held back by a lack of ambition or ability, but by the absence of a basic prerequisite most Americans take for granted.
These stories aren't isolated. They represent the daily struggles of the 25% of West Virginians who live without access to high-speed internet. Nationwide, the digital divide still affects more than 14 million people, mostly in rural and low-income areas. But the gap is particularly stubborn in West Virginia, where rugged terrain and sparse populations make traditional broadband expansion more expensive, and where broadband buildouts have too often stalled due to bureaucratic delays.
The situation is worsening. Communities can no longer count on promised funding from federal initiatives like the Broadband Equity, Access and Deployment (BEAD) program to materialize on time or to support the most effective technologies. Meanwhile, deployment delays continue as providers and utilities argue over who will pay to replace aging poles. These fights have little to do with the lives at stake.
But this doesn't have to be the end of the story.
In McKee, Kentucky, a town tucked into the Appalachian Mountains like many in West Virginia, a nonprofit called the People's Rural Telephone Cooperative (PRTC) has shown what's possible. With support from federal funds, local investment, and a clear community mandate, PRTC has built and maintained a fiber broadband network that now offers above-average speeds. The project connected residents not just to the internet, but to jobs. More than 600 work-from-home positions have been created in partnership with job-training nonprofits, and the region has seen its unemployment rate drop by an astonishing five percentage points.
This model works because it is rooted in local ownership and accountability. It treats broadband not as a speculative venture for private profit but as public infrastructure, no less vital than roads or electricity. It also aligns broadband access with workforce development from the start, ensuring people are trained for the very jobs that connectivity unlocks.
West Virginia can replicate this success. Local organizations must be empowered and funded to close broadband gaps, while aligning closely with job-training providers to meet community needs. Strategic investment in community-based broadband cooperatives, especially those leveraging fiber, can create jobs in installation, maintenance, and the digital economy.
Broadband access is not a luxury. It is the foundation for economic mobility in the 21st century. Without it, education, career advancement, health care and entrepreneurship are out of reach. And without those, rural residents remain locked in cycles of poverty and dependence, no matter how hard they work.
If we're serious about creating real economic opportunity in West Virginia, we must stop waiting for ideal conditions and start investing in real solutions. That means prioritizing broadband expansion as a matter of economic justice. Until people like Dee and Bobby have a fair shot at success, none of us should be satisfied.
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