Joyalukkas secures $136 million funding for global expansion

Arabian Post

30-07-2025

Gold retailer Joyalukkas has secured a significant financing deal with Emirates NBD, confirming a revolving credit facility of 500 million UAE dirhams. The facility will aid Joyalukkas in accelerating its expansion strategy across key international markets, which include the GCC, UK, US, Canada, and Australia.
The partnership between Joyalukkas and Emirates NBD is designed to support the retailer's ambitions by ensuring smooth operational liquidity, particularly during high-demand periods. As part of the agreement, the bank will provide inventory financing to Joyalukkas, allowing the jewellery chain to strengthen its supply chain management and enhance its retail operations. This financial boost will help Joyalukkas maintain its growth trajectory in a competitive sector.
Joyalukkas has long established itself as a prominent player in the jewellery industry, with its roots firmly planted in the UAE market. The company, which operates across multiple countries, intends to leverage this facility to bolster its presence in both established and emerging markets. With a strategic focus on the GCC region and further geographic reach into Western and Australian territories, Joyalukkas seeks to expand its retail footprint and increase its market share.
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The facility is set to provide Joyalukkas with crucial financial flexibility. According to Emirates NBD, the collaboration will not only support the retailer's operational needs during peak business cycles but will also expedite the settlement of supplier obligations without facing funding delays. This will significantly enhance Joyalukkas' ability to manage its extensive product inventory, ensuring that demand fluctuations do not disrupt its business operations.
Emirates NBD's role goes beyond the provision of capital; the bank will collaborate closely with Joyalukkas' retail network to streamline the company's day-to-day operations. This could involve automating inventory management, facilitating quicker supplier settlements, and reinforcing the infrastructure needed to scale the business effectively in diverse markets.
As part of its global expansion strategy, Joyalukkas aims to adapt to the evolving preferences of consumers in various regions, offering high-quality, affordable jewellery while maintaining its reputation for customer service. The new financing will allow the brand to diversify its offerings and maintain competitiveness in international markets. Whether by enhancing product lines or optimising operational efficiency, Joyalukkas is positioning itself to meet the demands of a rapidly changing global jewellery market.
Emirates NBD's financing agreement aligns with the growing trend of financial institutions supporting retail businesses with flexible funding solutions, particularly in industries such as jewellery, which can experience seasonal demand spikes. As the global economy continues to face uncertainties, such facilities offer retailers the necessary liquidity to weather challenges, expand at a steady pace, and fulfil increasing consumer expectations.
Joyalukkas' global footprint includes numerous flagship stores across GCC countries, the UK, and the US, with plans to expand its reach further. The brand has strategically positioned itself to cater to a diverse demographic, appealing to both traditional jewellery buyers and more contemporary customers. Its expansion efforts reflect the ongoing trend of premium retailers tapping into high-potential international markets, where the demand for luxury goods remains strong.