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Shine Shetty gears up for a new film with Mithya director Sumanth Bhat

Shine Shetty gears up for a new film with Mithya director Sumanth Bhat

Shine Shetty, who rose to fame through his stint in television, has gradually made a steady transition to the big screen. From being a household name on the small screen to becoming a Bigg Boss Kannada (2020) winner, Shine Shetty has come a long way. The actor, who played a notable role in Kantara, among other films, is now eagerly waiting for the release of director Bobby CR's Just Married. Starring Shine in the lead, the film is set to hit theatres on August 22. This will be followed by Nidradevi Next Door, the directorial debut of Suraag Sagar, which will be released on September 12.
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Meet Highest-Paid Bigg Boss Hosts Across All Seasons, Languages: Salman Khan's Staggering Fee To Nagarjuna, Kamal Haasan & Mohanlal's Remuneration
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Meet Highest-Paid Bigg Boss Hosts Across All Seasons, Languages: Salman Khan's Staggering Fee To Nagarjuna, Kamal Haasan & Mohanlal's Remuneration

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The rise of Kannada OTT: Originals, micro-series, and a hungry audience
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The rise of Kannada OTT: Originals, micro-series, and a hungry audience

For years, despite its rich storytelling tradition, the Kannada film industry remained overlooked on OTT platforms. Kannada content was largely seen as an afterthought, a spillover from television or cinema, and mostly limited to dubbed versions of other languages. But 2025 marks a turning point. With multiple original Kannada web series launching and regional platforms investing in homegrown stories, Kannada cinema is no longer just entering the OTT arena, it is carving a new identity. Additionally, micro-dramas and experimental formats are adding to this momentum. Here's a look: 'It's a long-overdue recognition for Kannada that's not restricted to urban audiences' 'OTT in Kannada was once seen as a spillover, but it's now building an identity of its own,' says Deepak Sriramulu, business head of a leading OTT platform. The shift, he explains, is driven by viewers' hunger for stories that are rooted in their lives, culture, and language. The younger generation in both urban and semi-urban areas, in particular, has resonated with fresh, local narratives. The breakout success of Ayyana Mane proves the point. With over an overall rating of 8.6, the show demonstrated that Kannada audiences want content told in their own voice. Its popularity even led to dubbed versions in other languages, highlighting the cross-language appeal of authentic regional storytelling. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Use an AI Writing Tool That Actually Understands Your Voice Grammarly Install Now Undo Sriramulu notes that while earlier post-theatrical and direct-to-digital releases did well on OTT, original series are now setting the tone. 'Originals meet emotional expectations and drive loyalty, compelling platforms to back Kannada stories more strongly,' he adds. 'OTT is now a profitable alternate platform' Filmmakers Yogi G Raj and Karthik Gowda, producers of Shodha, the next Kannada original after Ayyana Mane, see this as the start of something bigger. 'The warm reception to Ayyana Mane shows audiences are ready. People want rooted stories or fresh concepts — a classic example is Kantara. Shodha, set in Coorg and starring Pawan Kumar, is a murder mystery, a genre that works well on OTT. A thriller or murder mystery seems to be a genre that people love watching on OTT,' Yogi explains, adding, 'This creates more work opportunities, and that's a win for the industry. ' What began as a young, urban phenomenon is now spreading across Tier 2 and Tier 3 cities, families, and even older viewers. Cheaper internet, mobile-first viewing, and relatable content have made OTT more inclusive than ever – Deepak Sriramulu, business head at an OTT platform 'Convenience is the driving force for viewers' Convenience, say creators, is at the heart of the shift. 'Viewers want to watch what they like, when and where they want, often on their phones,' says filmmaker Pradeepa. This demand has led to varied formats - micro-series with short vertical episodes, mini-series with about six episodes, and larger, more expansive mega-series. 'For Ayyana Mane, the 'mother-in-law vs daughter-in-law' drama was a deliberate move to ease television audiences into OTT, and it worked,' he explains. 'New formats open doors to new audiences' Actress Manvita Kamath, who is working on a vertical web series, believes the future is multi-format. 'The viral nature of digital is tricky. You'll see a silly video going viral with millions of views, while a meaningful one might struggle to cross a few thousand; that's the game now. But one truth remains - for the audience, quality is non-negotiable. So, if you're making something, it better be worth their time. Horizontal long-form shows are still big for binge-watchers, but vertical content has its own audience, especially younger viewers,' she says. Snehith Gowda, who recently acted in a micro-series, likens the micro-web series format to fast food. 'Quick, on-the-go, but satisfying. Kannada was late to OTT, but the potential is massive now,' he says. "Get the latest news updates on Times of India, including reviews of the movie Coolie and War 2 ."

Joining the Kantara universe has been thrilling; and a little daunting: Rukmini Vasanth
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Time of India

timea day ago

  • Time of India

Joining the Kantara universe has been thrilling; and a little daunting: Rukmini Vasanth

The news sent ripples through social media: Rukmini Vasanth is part of Kantara: Chapter 1. For an actress whose star has been steadily rising, this was, in her words, 'a dream come true'. We caught up with Rukmini in her first interview after the big reveal to hear, straight from her, what it feels like to land a role in one of the most anticipated films on the horizon. Excerpts: I consciously avoided letting the brilliance and success of the Kantara weigh me down. Instead of thinking about matching or surpassing it with this prequel, I approached this as its own story - Rukmini Vasanth 'The moment my role was confirmed, I wanted to shout it from the rooftops' Rukmini reveals that she was approached for Kantara: Chapter 1 early last year. 'That's when I first met Rishab Shetty sir, and he shared the story with me. When he asked if I'd like to be part of the project, it genuinely felt like a dream come true. Ever since Sapta Sagaradaache Ello released, Rishab sir had been incredibly kind to me and appreciative of my craft. Honestly, the moment it was confirmed, I wanted to shout it from the rooftops. It felt both thrilling and a little daunting — a responsibility as much as a dream. I knew these things had to be announced at the right time, so I held on to it as my own little secret. When people kept asking me when my next Kannada film was coming, I'd smile and think, 'Just wait… It's coming.' Now that it's finally out in the open, all the excitement from everyone feels incredibly rewarding,' she says. This film builds on the first — expanding the world, deepening it, and making it richer - Rukmini Vasanth 'The thrill of doing something new keeps me going' Rukmini made a mark with her performance in her second film, Sapta Sagaradache Ello. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Do you have a mouse? Desert Order Undo Now, as she straddles multiple film industries, she tells us, 'It's been beautiful to receive this kind of affirmation so early in my career.' Ask her what drives her choices, she says, 'Honestly, it's about excitement. Sometimes it's the team that inspires me, sometimes it's the story, and often it's the opportunity to grow through the process. At the heart of it, it's the thrill of learning & doing something new that keeps me going.' 'I consciously avoided letting the success of the first Kantara film weigh me down' And what about the expectations that come with a burgeoning fanbase - especially as she steps into the Kantara universe? Rukmini says, 'There's more appreciation than pressure. People simply want to see you give your all and they respond to honesty and effort.' She notes, 'As for the fan base of Kantara and the world it created, I consciously avoided letting the brilliance and success weigh me down. That kind of pressure can keep you from fully inhabiting the new world the film is building. Instead of thinking about matching or surpassing it, I approached this as its own story. Everyone on set seemed to wear the earlier success lightly, focusing instead on extending that universe with more nuance. ' What I value most about working with Rishab sir is how deeply involved he is — how much he's right there in the trenches with you, facing every challenge together - Rukmini Vasanth 'People approach work with the same passion across industries' Transitioning between film industries often presents unique challenges, but for Rukmini, the primary adjustment has been linguistic. She explains, 'The main thing I've had to adapt to is language. I'm more comfortable in Kannada, so working in other languages just means putting in a little extra prep — especially with dialogue. Once that's done, the process feels the same everywhere, because no matter the industry, people approach their work with the same passion and commitment. ' 'It's only in film that you can experiment; if it doesn't land, there's always another take' From her debut film to now, Rukmini describes her approach as 'a bit of a patchwork — drawing from different influences and experiences'. 'Some of it comes from theatre in school, some from drama school, and a lot from observing people I've worked with on my first, second, and third films. If I see something that works for someone else, I often try to adapt it into my own process. Sometimes it works, sometimes it doesn't — but that's the beauty of film: you can experiment, and worst-case scenario, it's just another take. If there's been one real evolution, it's that I'm no longer as scared. I find it easier now to go all out in a performance because I know that even if it doesn't land, we can always try again. That freedom has been incredibly liberating,' she says. "Get the latest news updates on Times of India, including reviews of the movie Coolie and War 2 ."

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