Ford EV sales fall 31% while hybrids rise
Halfway through the year, and the company has sold just 38,988 electric vehicles — down nearly 12% from where Ford's EV sales stood at the same point in 2024. That's despite overall sales being up, thanks in part to the company's aggressive employee pricing promotion in the face of automotive tariffs.
After a few years of growth, it's now a challenging time for EV sales in the U.S., as the Trump administration threatens to take away federal tax incentives and other related subsidies. Even Hyundai, which has found success with its electric vehicles in the U.S., reported Tuesday that sales of its Ioniq 5 and Ioniq 6 EVs fell 12% and 8%, respectively, compared to the same period last year. Kia had even worse drops in sales of its EV9 and EV6.
Ford saw a nearly 20% year-over-year drop in Mustang Mach-E sales in the second quarter, down to 10,178 units sold. It sold just 5,842 F-150 Lightnings, a 26% decline. And Ford only sold 418 E-Transit vans, down from 3,410 in the second quarter of 2024. (The company told TechCrunch that E-Transit sales were down as a result of larger fleet orders being placed in the first quarter.)
President Trump spent the first few months of his second term promising tariffs on the automotive sector, which mostly drove up sales as buyers tried to get ahead of price increases. But that momentum has not lasted for Ford's EVs, which are getting long in the tooth. The Mustang Mach-E first went on sale in late 2020, and the F-150 Lightning hit the market in the middle of 2022. Ford is working on a lower-cost set of EVs, starting with a small truck, but that won't be sold until 2027.
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