Now trending: Crocs sandals, lip stains and Millie Bobby Brown's go-to travel bag 📲
Now trending: Crocs sandals, lip stains and Millie Bobby Brown's go-to travel bag 📲 Consider this your weekly guide to the internet's trendiest products across beauty, wellness, travel and beyond.
This week shaped up to be a pretty eventful one on the TikTok shopping front. From a new Delsey luggage launch in collaboration with Millie Bobby Brown to a restock on the plumping Billie Eilish-approved lip stain that's putting fillers to shame, the app was brimming with product inspiration—both new and old.
I once again spent an unseemly amount of time on the app this week—because consistency is key, right? In an effort to put my chronic TikTok obsession to good use, I'm compiling all my product and trend findings into this handy digital series. Every Friday, I'll bring you a rundown of the week's most viral TikTok products, and hopefully guide you toward your next favorite purchase.
In this week's installment, I take a look at the latest rendition of the TikTok-viral Ooni Pizza Oven, the (surprisingly) adorable tinned fish candle with an acquired fragrance and the spring 2025 "It" shoe that looks like it was pulled straight out of a Polly Pocket wardrobe.
Shop this week's most viral TikTok products
1. Millie Bobby Brown's foray into luggage
Millie Bobby Brown can officially add 'luggage designer' to her resume, alongside her many (many) other business ventures both in and outside the world of acting. The star's newest Delsey collection taps into the signature, powdery purple coloring of her Florence by Mills brand, with a range of products that include hardside luggage, travel accessories and the internet-loved Delsey x Florence by Mills Chill Out Weekender Bag.
My verdict? In a sea of black and beige suitcases, no doubt this weekender bag will stand out at the airport. I love it's striking purple coloring and the way that it's completely unique to any other travel bag styles I've come across.
So, you got your REAL ID? Here are 13 flight essentials to buy before your next trip
2. A fragrant tinned fish candle
If you thought the fisherman craze was reaching the end of its TikTok virality, think again. The internet trend—inspired by the cozy, coastal fashion of fisherman (an unexpectedly wonderful homage)—has transcended internet popularity to the point that you can now shop fisherman-inspired bucket hats, beauty products and, yes, even home decor essentials like this Anthropologie Original Tinned Fish Candle.
My verdict? While it's a bit of an acquired home accent (and fragrance) there's no denying that this tinned fish candle is wonderfully unique. Anyone who likes adding design flourishes with plenty of personality will love having this fixture in their home. And if your design vibe leans coastal, it'll blend in beautifully. The con? You might develop an appetite for tinned fish in the process.
3. Your favorite Crocs clogs are now sandals
Love 'em or hate 'em, you just can't ignore Crocs—especially when the brand continues to release new iterations inspired by its most famous clogs. While sandals aren't exactly a new category for the Crocs label, this platform Crocs Brooklyn Buckle Frosted Low Wedge Sandal has garnered a pretty devout fan base online as of late.
My verdict? Really, what's not to love? It's chunky, it'll take any outfit to new heights (literally) and if I didn't know any better, I'd think it was plucked straight from a Polly Pocket wardrobe. Move over, Barbie—the virality of this Crocs sandal tells me we're about to embark on a Polly Pocket summer.
More: Step into funky new Crocs x Marimekko styles for spring 🎨
4. The internet's most famous lip stain just got restocked
If you've been itching to get your hands on this best-selling Sacheu Lip Liner Stay-N Peel Off Lip Stain, you're not alone. Ever since Billie Eilish posted a #GRWM video on TikTok showcasing her pre-concert beauty routine, TikTok shoppers have been feverishly buying this lip stain—and cancelling their lip blush treatments for good. The product was just restocked after briefly selling out at multiple beauty retailers, making now the ultimate time to buy it.
My verdict? As a tiny-lipped girlie in a world of plump pouts, I'm a sucker for any product that enhances the look of my lips—sans invasive treatments and fillers. This beauty staple ticks all of my boxes and then some; plus, it's easy to pair with other lip products like glosses and masks.
More: Recreate Zendaya's '90s lip look from the Met Gala with Charlotte Tilbury
5. Ooni is in its colorful era
As if the Ooni Koda Pizza Oven couldn't get any better, now the at-home pizza solution just got updated with a colorful twist. Thanks to Ooni's color collection, shoppers can scoop up the famed pizza oven in a fresh slate blue colorway that's sure to add a pop to any backyard space.
My verdict? When all of your backyard appliances and grills are the same matte black shade, even the smallest color infusion can make a big difference. I love that this model takes everything people already love about the Ooni Pizza Oven and reimagines it with the prettiest blue design. Trust me: You need this for the upcoming outdoor hosting season.
More: Save over $200 on the viral Solo Stove Pi Pizza Oven with this rare deal 🍕
How do I determine the most viral TikTok products?
There are a couple factors I take into consideration when narrowing down the best TikTok products on any given week, including: Which product categories are trending on TikTok? Is there an organic discourse surrounding individual items? Are there product reviews from shoppers that can support the hype surrounding a popular TikTok product? Understanding the functionality of an item—beyond just its virality—is critical in assessing its value, and I ensure that any products recommended here are also backed by USA Today editors, shoppers and boast no lower than a 4.0 average rating.
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