Child care providers to reopen centers, urge communities to join call for funding
Brynne Schieffer is a child care provider in Cameron, Wisconsin. She addressed a gathering outside the state Capitol on Friday, May 16, 2025. (Photo by Erik Gunn/Wisconsin Examiner)
After a week at the state Capitol to draw attention to their demand for a robust state fund for child care providers, advocates will spend the next couple of weeks back home to amplify their message.
Child care centers will reopen this week after closing their doors for all or part of the past week as providers sought to underscore the urgency of additional support for child care.
Providers will focus on raising more awareness in their local communities, said Corrine Hendrickson, co-founder of Wisconsin Early Childhood Action Needed (WECAN), a coalition of providers and parents. Federal pandemic relief money that has bolstered providers since 2021 will run out completely by early July.
This week, WECAN is encouraging providers to do 'larger [local] community actions to help inform the community,' Hendrickson told the Wisconsin Examiner. 'We're also going to be calling other child care programs, making sure they even know this funding's ending.'
WECAN organized the week of action in Madison, calling it 'State Without Child Care.'
A small group of providers shut down for the week to dramatize the loss of child care that they contend will be inevitable without strong state support. Others closed for a day or two, and still others opted to stay open while also endorsing the funding demand.
Earlier this month leaders of the Legislature's Joint Finance Committee removed a $480 million child care funding provision from Gov. Tony Evers' proposed 2025-27 state budget, along with more than 600 other items.
On Friday, Hendrickson and WECAN cofounder Brooke Legler were joined by parents and other providers in front of the Capitol to reiterate their case for restoring the funds.
'My family still currently pays 25% of our monthly income towards child care, and honestly that's just after-school care and then summer camps,' said Katy Dicks of Sun Prairie, who has a 10-year-old daughter and a 6-year-old son. When the children were younger, child care accounted for a third of the family's income, she said — while 'it has been suggested that 7% of a family's income is what is affordable.'
Dicks leads the Wisconsin chapter of Mother Forward, a national advocacy group for child care, paid family leave and other policies to support families.
'We need policy that works for all families,' she said. 'The quality of care for children approximately 3 months to 5 years should not be based on a child's parents' income.'
Also at the Capitol were Rochelle Navin and her husband. They have a 2-year-old daughter, and Navin is expecting twins. Their daughter is usually at Legler's New Glarus child care center, The Growing Tree, while her parents work, but they juggled home care arrangements to support Legler's decision to close the center for the week.
Navin told the Wisconsin Examiner it was disruptive to their routine, but the couple understood why Legler took that step.
'There's two sides of it, right?' Navin said. 'You fully understand why it's gotten to this point, and why the extreme [response] needed to be taken, while at the same time being scared about what the future looks like.'
Evers' proposal was to extend the Child Care Counts program, originally funded by federal pandemic relief money. The subsidy — originally $20 million a month, then cut back to $10 million a month in mid-2023 — enabled providers to raise wages without having to increase the fees parents pay for care.
A statewide survey conducted by the University of Wisconsin-Madison Institute for Research on Poverty found that 25% of providers said they might close if the revenue isn't replaced.
Hendrickson said in the coming weeks she and other providers who have been active in campaigning for the support will reach out to operators with messaging guidance for talking to parents as well as to their local lawmakers.
'This week was definitely about coming together as a group in solidarity and really standing up for ourselves and for our children and our families and our communities,' Hendrickson said Friday.
Over the course of the week at the Capitol, 'we visited almost every single office, dropped off information, talked to staffers and really helped them see who it is that they're hurting,' she said.
The providers who engaged in those conversations also aimed to show legislators 'that their constituents actually know what they're talking about — we know what we're talking about with our businesses, we can speak to it and the reason why we need the funding, and it's not a handout,' Hendrickson added.
In the Institute for Research on Poverty study, up to 40% of rural providers said they might close if the additional funding stops. That's nearly twice the projected closure rate of urban providers.
Brynne Schieffer operates a child care program in the community of Cameron, near Rice Lake in Northwestern Wisconsin.
'I have spent the entirety of my adult life caring for not only my own children, but other people's children, raising them, raising them to be kind human beings that will hopefully one day go out and be carers themselves,' Schieffer told the group gathered on the Capitol steps Friday.
'The funding runs out in July, and to avoid closure we have to raise our rates between $35 and $50 per child per week. Whose pocketbook can handle that?'
Hendrickson told the Wisconsin Examiner that if rural providers have to raise their rates, they're more likely to lose families who can't afford the increase, with no one to replace them. In cities, she said, moderate- and low-income families will be hurt by the loss of child care, but there are likely to be more high-income families able to keep up with rising costs, so fewer providers would have to close.
All but one of the providers who made the trip to Madison last week were from rural communities around the state, Hendrickson said.
'People drove four or five hours to get here,' she said. 'It's because they don't feel listened to [back in their districts]. And that's what they said — 'I've had to come all the way down here to get them to listen to me.''
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