Bhool Chuk Maaf box office collection Day 7: Rajkummar Rao, Wamiqa Gabbi-starrer earns three times as much as Kangana Ranaut's Emergency
Bhool Chuk Maaf Box Office Collection Day 7: Rajkummar Rao and Wamiqa Gabbi's family entertainer Bhool Chuk Maaf has completed its first week of release in theatres. According to industry tracker Sacnilk, the film earned Rs 3.25 crore on Thursday, taking its India nett collection to Rs 44 crore. The film already has a sword hanging over its head due to the promised two-week run at the theatres before it finds its way on to Prime Video.
At the halfway point, the film saw an 8% decline in viewership since day 6, which isn't a concerning factor considering it was the middle of the week, but it still hasn't been able to touch double digits since last Sunday. Bhool Chuk Maaf has managed to pass the lifetime earnings of John Abraham's Diplomat, which had a domestic collection of Rs 40.74 crore, and Shahid Kapoor's Deva, which only managed Rs 33.97 crore in India. It has also earned over three times as much as Kangana Ranaut's Emergency, which made just Rs 12 crore at the box office after being delayed by months.
ALSO READ: PVR-Inox top boss declares Rajkummar Rao's Bhool Chuk Maaf a 'genuine hit' after theatrical release dispute: 'Has revived theatres'
The average occupancy rate for the film was 11% through the day, with the morning and afternoon shows bringing in 5.72% and 13.40%, respectively. The evening and night shows did better by a minuscule margin, posting 11.46% and 14.18% occupancy. As mentioned before, the film is already functioning with an obvious handicap in the form of a limited theatrical run. It was initially supposed to release on May 9, but due to Operation Sindoor, the makers announced that they will be releasing the film directly on Prime Video.
Multiplex chain PVR INOX wasted no time in taking legal action against Maddock Films, and the studio ultimately had to agree to the unique two-week theatrical run, which will go on till June 6. This gives the romantic comedy just seven days to rake in the maximum amount of money possible, as the last two days of its run will be affected by two movies. Mani Ratnam's Thug Life, starring Kamal Hassan, is releasing on June 5, and Housefull 5, starring an ensemble of Akshay Kumar, Riteish Deshmukh, Abhishek Bachchan, Sonam Bajwa, Jacqueline Fernandez and Kriti Sanon, will be releasing on June 6.
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