& Other Stories drops vibrant capsule collection designed by Roksanda
& Other Stories has interpreted the summer season with a riot of vibrant colours and unfettered volumes. The H&M group's fashion retailer, straddling the mid-market and premium segments, has unveiled its previously-flagged capsule collection in collaboration with British luxury label Roksanda, blending sophistication with sculptural looks. Another step towards a more upmarket positioning for & Other Stories, which a few weeks ago tapped designer Jonathan Saunders as its new creative director.
The mini-collection designed by Roksanda Ilinčić, who founded her label in London in 2005, consists of an ample ruffled skirt, a puff-sleeved blouse, a sheath dress with a slanted cut, a fitted tank top and a camisole. It also includes a series of accessories, some of them oversized like the hat with an ultra-broad brim, as well as pointed-toe boots and a stiff necklace.
The colour palette is bright, inspired by sunset shades like saffron, mustard, blood orange, turquoise, lilac and cream. 'I wanted to capture the lightness of windy summer mornings and the beauty of a limitless summer sky, evoking the emotions of the summer moments we cherish,' said Ilinčić.
According to Malin Sone, head of design at & Other Stories, Ilinčić has the ability to 'blend art, architecture and femininity,' translating them into a 'timeless collection that brings out the best in women.' The collection will be available online and at select & Other Stories stores from May 15.
& Other Stories was founded in 2013, and currently operates 70 addresses worldwide. The label's parent company H&M generated a revenue of €20.4 billion in fiscal 2024, equivalent to a 1% drop compared to the previous year.
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Euronews
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