
Nike Promo Codes in July 2025
Yes, if you're in full-time education, whether that's college, school or university, you can save 10% on your orders with the Nike student discount. You can see how to find the best Nike student deals here on Tom's Guide.
The Nike Refurbished website features a range of like-new shoes that you can buy at discounted prices. You'll find pairs with slight wear or cosmetic damage at reduced prices. If you can look past minor marks or scratches, you'll save up to 20% off your next purchase.
Nike customers have 60 days to return items if they're not 100% happy (except for items purchased from the Clearance section, which are not eligible for return). If you are a member, returns are free of charge. Non-members will need to cover the cost of their return shipping.
Watch out for Nike Sales: Nike runs sales throughout the year where they offer up to 50% off items across their range. Keep an eye out for new additions in the sale section, which is updated regularly, especially around holidays like Christmas & Black Friday.
Save with Nike professional discounts: It's not just students who can save on their footwear. Nike also offers a 10% discount to first responders & military personnel. You'll need to verify your professional status with a valid military or healthcare email address to be sent your Nike promo codes, which you can do from their website.
Sign up for a Nike Membership: Nike offers a free membership program with a host of benefits. You can sign up via the Nike membership page. Perks include free standard shipping on all orders, rewards on your birthday, access to member-exclusive styles, customizable shoes, invites to events, workshops & workouts, and special members-only promos. You'll automatically be signed up if you sign up for any of Nike's free apps, including SNKRS & Run Club.
Join the Nike Newsletter: Sign up for the Nike newsletter to get news and exclusive offers sent directly to your email inbox so you never miss a chance for a saving.
1. Find a code you'd like to use from the list above, then click 'Get Code' to reveal your unique discount code.
2. When you've added all the items you're after to your basket, look for the box marked 'Enter Promo Code'.
3. Once you've entered your code, click 'Apply' and your order total will change to reflect your savings.
The coupons you'll find on Tom's Guide have been sourced by our dedicated coupons team, who use the web, our relationships with retailers, & our affiliate networks to find the latest codes. The offers on each coupon page are updated every few days to ensure we feature the freshest ways to save, and our commercial team (based in London) also sources exclusive codes and sales info directly from some of the biggest retailers around.
All the coupon codes we list on our pages have been tested by our deals & offers teams to check they work as intended before they've been uploaded. You'll find a wide range of coupons on Tom's Guide, including free shipping offers, student discounts, and savings on various kinds of products.
To ensure that all listed codes are available to use, we don't include any one-time use or user-specific coupons. We also provide as much information as we can to keep things as clear as possible - any expiry dates or terms & conditions will be listed alongside the code. Look for the 'Terms & Conditions' text - you'll be able to click this to expand this section for more details.
We take care to only list tried & tested coupons on our pages, so all codes should be active and confer the listed discount or deal. However, although we keep up to date with expiry dates and any terms & conditions, sometimes retailers change these before we can update our pages.
Should a coupon fail to work as expected, check you meet any listed requirements. These can include minimum spends, multibuy offers, or product-specific promotions (i.e. 10% off selected tablets). You can view all associated requirements by clicking 'View terms and conditions' below your code.
If this does not solve your issue, you can contact our customer service team by emailing coupons.tomsguide@futurenet.com. Make sure to let us know which coupon you were trying to use and which page this was listed on, and we'll be in touch to help as soon as possible.
Tom's Guide makes money from coupons through a commission-based model. We have agreements in place with each retailer on our site - for every purchase made using one of our coupons or deals, we earn a small percentage of the order total back in commission.
Thanks to this model, we can save our customers money without charging them a thing. You won't pay a penny to get the discounts listed on our pages, so whichever code or deal you choose, you'll get exactly what it says on the tin.
If you're looking for more information on Tom's Guide coupons, you can also read more about How We Source Coupon Codes and How to Use Them on our dedicated page.

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The proliferation of dual-income households has led to increased spending on children's products, including toys, as parents seek to provide enriching experiences for their children. Additionally, the resurgence of classic toy lines, integration of advanced technology into toys, and the popularity of franchise-based products have fueled consumer interest. Toy manufacturers are constantly innovating to include features such as augmented reality (AR), artificial intelligence (AI), and STEM (Science, Technology, Engineering, and Mathematics) learning components, which align with modern parental preferences for educational and interactive play options. Moreover, the impact of social media and influencer marketing, particularly on platforms like YouTube and TikTok, has contributed significantly to the virality and demand for certain toys, often leading to rapid surges in sales for trending products. North America continues to dominate the global toys market, largely due to its robust retail infrastructure, high purchasing power, and strong presence of leading toy brands such as Hasbro, Mattel, and LEGO. The region's mature market has been bolstered by continued innovation, nostalgic reboots of popular toy lines, and a culture that values entertainment and play. The United States, in particular, leads in terms of consumption, supported by seasonal surges in demand during holidays like Christmas and Thanksgiving, as well as a growing e-commerce ecosystem. The prevalence of licensed toys based on blockbuster movies, television series, and digital content also plays a critical role in maintaining high sales volumes in the region. Furthermore, strong brand loyalty and early adoption of tech-integrated toys make North America a key testing ground for new launches. Despite market saturation in some segments, premiumization and product diversification have enabled companies to maintain growth. Canada also contributes significantly to the region's performance, with rising interest in eco-friendly and sustainable toy options reflecting broader consumer trends. Beyond North America, the Asia-Pacific region is emerging as the fastest-growing market, driven by rising birth rates in countries like India, China, and Indonesia, increasing urbanization, and expanding middle-class populations. These factors have created a large consumer base eager for both traditional and modern toys. In China, local manufacturers are gaining prominence while also catering to export markets. Government initiatives supporting early childhood education and development have further boosted demand for educational toys in the region. 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