The 153rd Open at Royal Portrush set for record attendance outside St Andrews
The event's return to Northern Ireland's Antrim coast has spurred unparalleled excitement in the wake of the 2019 tournament's triumph. Last year's ticket ballot saw demand soar, with over one million tickets requested.
This year's attendance is poised to exceed the record previously set six years ago at the same venue when a crowd of 237,750 celebrated Shane Lowry's emphatic six-shot win over Tommy Fleetwood in The 148th Open.
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Mark Darbon, Chief Executive at The R&A, expressed his enthusiasm: "The Open is one of the world's great sporting events and we will do everything we can to make this year's Championship at Royal Portrush an outstanding and memorable occasion for everyone involved from fans to players and the millions watching on TV and digital platforms worldwide."
He further highlighted the vibrant local passion for golf: "The passion and enthusiasm for golf throughout the island of Ireland is world-renowned and is clearly reflected in the extraordinary demand among fans to be part of this historic occasion. We look forward to welcoming a record crowd to these spectacular links for a true celebration of golf and seeing who emerges from the 156-strong field to become Champion Golfer of the Year."
The 153rd Open, set to be the largest sporting event ever held in Northern Ireland, is projected to generate over £213 million in total economic benefit for the country. This forecast comes from an independent study by the Sport Industry Research Centre (SIRC) at Sheffield Hallam University.
The SIRC estimates that the direct economic impact of The 153rd Open will be around £63 million. Additionally, the destination marketing benefit for Northern Ireland, resulting from coverage on linear television and digital platforms, is expected to surpass £150m.
"It's clear that staging a major event such as The Open can generate significant economic benefits for the locations in which they are held and this study demonstrates the huge benefit that the Championship brings," said Dabon.
Darbon expressed gratitude towards the government and local agencies in Northern Ireland for their investment and support in bringing the Championship back to Royal Portrush after the successful 2019 event. He praised their enthusiasm and expertise as crucial to the planning process.
Aine Kearney, Director of Events at Tourism Northern Ireland, shared her excitement with less than three months to go until The 153rd Open at Royal Portrush. She said: "With less than three months to go until The 153rd Open at Royal Portrush, excitement is building and all the partners involved in the delivery of the Championship are working in collaboration to make it even bigger and more memorable than 2019.
"The Open in 2019 brought huge economic benefits, not just to the North Coast, but to the whole of Northern Ireland and 2025 will be no different.
"It is shaping up to be another world-class sporting event which presents us with an invaluable opportunity to further raise Northern Ireland's profile as a must-see travel and golf destination as well as a fantastic place to invest."
The Open continues to be one of the most accessible major sporting events for young people thanks to The R&A's long-running Kids Go Free initiative. More than 27,000 tickets are available for those under the age of 16 and there are reduced price tickets for fans under the age of 25.
Since Kids Go Free was launched in 1997, 434,000 children have attended The Open for free.
A record 89,000 spectators will attend the four sold-out Practice Days of The 153rd Open, exceeding the total of 61,000 fans who attended the equivalent days at Royal Portrush in 2019.
The Open Camping Village continues to prove a popular accommodation option among families and young people with 4,600 guests booking a place to stay on-site this year. Almost a third (32%) of those staying at the village are under the age of 25 meaning that 20,000 free bed nights have been provided to this group since the initiative was launched at Royal Troon in 2016.
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