DeepSeek Gets Endorsement from Apple CEO as AI Spotlight Shifts
Apple (NASDAQ:AAPL) Chief Executive Officer Tim Cook praised Chinese artificial intelligence firm DeepSeek (DEEPSEEK) during his ongoing visit to China, according to a report from the South China Morning Post.
Speaking to China News Service, Cook described DeepSeek's AI models as excellent, though he did not provide additional details. DeepSeek gained attention in January with the launch of its R1 large language model, which initially sparked concern among investors about potential shifts in artificial intelligence spending.
However, sentiment has since shifted. Nvidia (NASDAQ:NVDA) CEO Jensen Huang and other industry figures have said the early market reaction was likely overstated.
This marks Cook's first official trip to China in 2025, as shared on his verified Weibo account. Over the weekend, Cook visited educational institutions, highlighting how Apple devices like the iPad, Mac, and Vision Pro are being used in classrooms and creative spaces.
Separately, Apple on Monday said it would establish a $99 million investment fund to support clean energy development in China.
This article first appeared on GuruFocus.
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