Here's a look at tourism's big economic impact for St. Louis companies in 2025
America's Center Convention Complex is buzzing. From Capitol Sports volleyball tournaments to TransWorld trade shows, early 2025 events have already generated more than $142 million in direct spending — activity that fuels business across the region.
And there's more to come. In July, the Seventh-day Adventist Church will bring more than 60,000 delegates to St. Louis for its General Conference Session, an event expected to inject approximately $58 million into the local economy.
St. Louis will also take center stage in June as host city for Meeting Professionals International's 2025 World Education Congress, a signature gathering of global meeting and event planners.
'Leaving a positive impression on the 2,000-plus attendees will reverberate throughout the meeting planner community, bringing more meetings, conventions and other events to St. Louis,' Brad Dean, president and CEO of Explore St. Louis, says. 'Hosting MPI WEC will generate an estimated $10 million or more in economic impact for the region. The event also exposes St. Louis to an international audience, building awareness, increasing interest and driving visitation.'
As the destination marketing organization for the region and the operator of America's Center Convention Complex, Explore St. Louis works to attract leisure travelers as well as high-profile events. But the real takeaway for local businesses? This growing stream of visitors is spending time — and money — in the community.
Annually, St. Louis welcomes more than 23 million visitors who spend more than $5 billion, supporting more than 87,000 jobs throughout the area.*
'In total, we'll host more than 46 convention events at America's Center and 207 citywide groups for 2025,' Ed Skapinok, chief commercial officer at Explore St. Louis, says. 'The influx of visitors will be felt throughout the region, bolstering hotels, attractions, restaurants and shops, among other businesses. A packed convention calendar means a strong ripple effect across the community.'
Many businesses are already seeing the upside. 'The America's Center expansion has given businesses like us unprecedented opportunities,' Liz O'Keefe, CEO of Technical Productions, Inc. (TPI), explains. 'It's catapulted St. Louis into a different category, attracting larger companies and organizations with more dollars to spend in-market. In my experience, many of these new clients have big-ticket ideas and major production requests, which increase their direct spend in our city.'
'We can feel a rise in the tide,' Jonathan Parker, owner of Parker's Table and The Yale Bar in Richmond Heights, adds. 'Delegates often bring their families to meetings and conventions, and they love exploring the city. Thanks to our proximity to Forest Park, we get a lot of those visitors who stop by for sandwiches and drinks around lunchtime. We've also customized gift baskets for Explore St. Louis to distribute to incoming groups.'
Explore St. Louis also showcases regional businesses at industry tradeshows across the country. At last year's MPI WEC in Louisville, David Weglarz of StilL 630 joined the team in the booth, serving craft cocktails and a custom taste of St. Louis.
'We've always strived to be a bright light in this great city, and it's a true honor to represent St. Louis in this capacity,' Weglarz says. 'Partnering with Explore St. Louis has greatly benefitted our business, and the team's work to promote St. Louis aligns with our mission. St. Louis has so many wonderful and unique things to offer both residents and visitors. It's exciting to be able to spread the word — not only for StilL 630, but for all the incredible businesses throughout the region.'
As conventions continue to drive record numbers in 2025, the message is clear: Now is the time for St. Louis businesses to tap into the power of tourism and convention travel.
There are multiple ways for local businesses to plug into the convention economy. From cross-promotion opportunities on Explore St. Louis channels to visibility at Visitor Information Centers as well as America's Center, getting involved can lead to direct connections with tourists, delegates and meeting planners.
expand
Explore St. Louis is the official destination marketing organization for St. Louis City and St. Louis County for visitors of all types. It also operates America's Center and The Dome.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Business Journals
23-05-2025
- Business Journals
Here's a look at tourism's big economic impact for St. Louis companies in 2025
America's Center Convention Complex is buzzing. From Capitol Sports volleyball tournaments to TransWorld trade shows, early 2025 events have already generated more than $142 million in direct spending — activity that fuels business across the region. And there's more to come. In July, the Seventh-day Adventist Church will bring more than 60,000 delegates to St. Louis for its General Conference Session, an event expected to inject approximately $58 million into the local economy. St. Louis will also take center stage in June as host city for Meeting Professionals International's 2025 World Education Congress, a signature gathering of global meeting and event planners. 'Leaving a positive impression on the 2,000-plus attendees will reverberate throughout the meeting planner community, bringing more meetings, conventions and other events to St. Louis,' Brad Dean, president and CEO of Explore St. Louis, says. 'Hosting MPI WEC will generate an estimated $10 million or more in economic impact for the region. The event also exposes St. Louis to an international audience, building awareness, increasing interest and driving visitation.' As the destination marketing organization for the region and the operator of America's Center Convention Complex, Explore St. Louis works to attract leisure travelers as well as high-profile events. But the real takeaway for local businesses? This growing stream of visitors is spending time — and money — in the community. Annually, St. Louis welcomes more than 23 million visitors who spend more than $5 billion, supporting more than 87,000 jobs throughout the area.* 'In total, we'll host more than 46 convention events at America's Center and 207 citywide groups for 2025,' Ed Skapinok, chief commercial officer at Explore St. Louis, says. 'The influx of visitors will be felt throughout the region, bolstering hotels, attractions, restaurants and shops, among other businesses. A packed convention calendar means a strong ripple effect across the community.' Many businesses are already seeing the upside. 'The America's Center expansion has given businesses like us unprecedented opportunities,' Liz O'Keefe, CEO of Technical Productions, Inc. (TPI), explains. 'It's catapulted St. Louis into a different category, attracting larger companies and organizations with more dollars to spend in-market. In my experience, many of these new clients have big-ticket ideas and major production requests, which increase their direct spend in our city.' 'We can feel a rise in the tide,' Jonathan Parker, owner of Parker's Table and The Yale Bar in Richmond Heights, adds. 'Delegates often bring their families to meetings and conventions, and they love exploring the city. Thanks to our proximity to Forest Park, we get a lot of those visitors who stop by for sandwiches and drinks around lunchtime. We've also customized gift baskets for Explore St. Louis to distribute to incoming groups.' Explore St. Louis also showcases regional businesses at industry tradeshows across the country. At last year's MPI WEC in Louisville, David Weglarz of StilL 630 joined the team in the booth, serving craft cocktails and a custom taste of St. Louis. 'We've always strived to be a bright light in this great city, and it's a true honor to represent St. Louis in this capacity,' Weglarz says. 'Partnering with Explore St. Louis has greatly benefitted our business, and the team's work to promote St. Louis aligns with our mission. St. Louis has so many wonderful and unique things to offer both residents and visitors. It's exciting to be able to spread the word — not only for StilL 630, but for all the incredible businesses throughout the region.' As conventions continue to drive record numbers in 2025, the message is clear: Now is the time for St. Louis businesses to tap into the power of tourism and convention travel. There are multiple ways for local businesses to plug into the convention economy. From cross-promotion opportunities on Explore St. Louis channels to visibility at Visitor Information Centers as well as America's Center, getting involved can lead to direct connections with tourists, delegates and meeting planners. expand Explore St. Louis is the official destination marketing organization for St. Louis City and St. Louis County for visitors of all types. It also operates America's Center and The Dome.
Miami Herald
13-05-2025
- Miami Herald
Marriott worker scheduled to work Sabbath in violation of her religion, suit says
A Marriott employee's new boss told her she had to work the Sabbath, in violation of her religion, after she had received an exemption for two years, according to a federal lawsuit filed in Florida. The Equal Employment Opportunity Commission said it failed to reach an early settlement with the Marriott Vacations Worldwide Corporation and Marriott Ownership Resorts, so it filed a religious discrimination lawsuit in the Middle District of Florida on May 5. McClatchy News reached out to Marriott for comment on the lawsuit May 13 but did not immediately receive a response. The former employee, a Seventh-Day Adventist, said she told her employer that she couldn't accept the job if she had to work Saturdays because that was the day of worship and rest in her religious practice, according to the lawsuit. 'Because her religion is central to her life, (the woman) discloses her religion to potential employers and informs potential employers that she cannot work Saturdays during interviews,' the commission's attorneys wrote in the filing. Her boss at the time granted that request, and she was hired in May 2021 selling timeshares at one of the hotel chain's properties in Orlando, the filing says. The woman said she did well at the company, and in 2022 transferred to a position that involved higher commission with the same managers, but then two new managers began to oversee her role, according to the complaint. Her new managers asked her former boss about her exemption from working Saturdays, then they informed her she was going to be placed on 'overage,' which was typically seen as a punishment in the division, and scheduled her to work Saturdays for May 2023, the lawsuit says. The employee told the manager that working the Sabbath violates her religion, but he told her she had to come in anyway, so she reported to human resources that she was being discriminated against for her religion, according to the filing. She didn't come in for her Saturday shifts in May, then she had a call with HR toward the end of the month, in which the HR representative told her she had to work Saturdays if she was scheduled, the lawsuit says. She went to her regional director, who told her the same, and she continued to be scheduled to work Saturdays, the complaint says. She resigned June 1, 2023, according to the lawsuit. Federal officials say Marriott Vacations Worldwide Corporation and Marriott Ownership Resorts failed to provide reasonable religious accommodation, retaliated against their employee and constructively discharged her by creating a condition in which she had no choice but to leave. The Equal Employment Opportunity Commission is seeking back pay and punitive damages on the former employee's behalf.
Yahoo
10-05-2025
- Yahoo
St. Louis expands convention center, draws global robotics hub
ST. LOUIS – Young minds are coming to downtown St. Louis over the next few years and they're looking at innovative ways to feed them. The Vex Robotics Competition will bring tens of thousands to the Gateway City and more than 50,000 hotel room nights. On Friday, the media got a peek at the convention center upgrades and additions. 'I do think that having a world-class convention center is important,' said Mayor Cara Spencer. 'I'm excited about the renovations, at least where we are right now, and we're going to see where they lead to in the future.' Close Thanks for signing up! Watch for us in your inbox. Subscribe Now The future is bright with an estimated $32.2 million brought into the St. Louis region economy for the robotics tournament in 2026 and 2027. 'This is part of the AC NexGen expansion. I am so we're standing just outside the new hall, 4X, a 72,000-square-foot exhibit hall that was added here at America center and so just outside of that space we have a 40-bed culinary garden, which essentially is an urban farm,' said Ed Skapinok, Chief Commercial Officer of Explore St. Louis. The convention center, formerly in the shape of an L, has become a T with the new added space for multiple conventions at the same time. 'St. Louis is not the largest city in the world but we have our very strong points in terms of our robotics,' said Han KO, Convention Center Commissioner. 'I'm actually safe to say that St. Louis is part of a global robotics hub now and then we swam in the future.' Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
