ST Engineering iDirect launches new Excelerator Partner Programmme
The new programme replaces bePART and offers partners tiered rewards, quarterly incentives, advanced training, market funds and go-to-market support.
ST Engineering iDirect has launched its Excelerator Partner Programme, an initiative to recognise and reward outstanding partner performance while fostering deeper collaboration. The enhanced programme replaces ST Engineering iDirects existing bePART programme and is designed to help its partners accelerate time to market, expand opportunities and enhance partnerships, while improving experience through innovative tools and support.
The Excelerator Partner programme aims to strengthen long-term partnerships and foster loyalty by providing expert guidance, robust resources, and a partner experience that benefits their business and customers. Through an array of enhanced benefits, including tiered rewards, quarterly incentives, advanced product and sales training, market development funds and go-to-market support, the programme helps partners achieve significant growth and succeed in an ever-changing marketplace.
An integral component of the programme is the Excelerator Partner Portal, a self-service platform providing access to sales guides, technical specifications, co-branded marketing materials, training and certifications, lead registration, quote generation and real-time reporting. These tools simplify operations, enabling partners to track revenue, monitor deal status and focus on driving growth. Additionally, partners will benefit from expert support through the Excelerator Support Team and a new Excelerator Solutions Portfolio that provides access to solutions that overlay their iDirect networks, enabling partners to differentiate, diversify and expand their businesses.
Danielle Edwards, Vice President of Channels at ST Engineering iDirect, said: The Excelerator Partner Programme reflects our commitment to elevating our partnerships and driving mutual success. By recognising and rewarding outstanding performance and providing real-time tools like lead registration and quote generation, were enabling our partners to adapt quickly and streamline operations so that they can focus on growing their business. This programme is designed to help our partners thrive by addressing their need for value, speed, efficiency and growth.
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