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The Quiz 449 - Knowing Is Half The Battle

The Quiz 449 - Knowing Is Half The Battle

Fox News5 hours ago

Now you know to take The Quiz…and knowing is half the battle!
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Erik Skoldberg Abstract Artist Sees Unprecedented Demand as Prices Reach $180,000+ for Investment-Grade Originals
Erik Skoldberg Abstract Artist Sees Unprecedented Demand as Prices Reach $180,000+ for Investment-Grade Originals

Yahoo

time12 minutes ago

  • Yahoo

Erik Skoldberg Abstract Artist Sees Unprecedented Demand as Prices Reach $180,000+ for Investment-Grade Originals

Nashville-Based Contemporary Artist Commands Premium Pricing as Celebrity Collectors and Major Developers Drive Market Growth NASHVILLE, TN, June 27, 2025 (GLOBE NEWSWIRE) -- Abstract artist Erik Skoldberg is experiencing explosive market demand as his original works now command prices ranging from $35,000 to $180,000+, positioning him among the most sought-after contemporary artists collected by major patrons, musicians, athletes, and luxury developers. With over 700 original works in circulation and a growing waitlist for commissions, Erik Skoldberg pricing has become a frequent search term among collectors and art investment advisors. His works have appreciated 8x in value over the past 15 years, with early collectors who purchased pieces for $5,000-$12,000 now holding six-figure assets. "Erik Skoldberg's name has become synonymous with investment-grade abstract art," said a senior curator at the Aspen Institute. "His Studio Floor Collection pieces, starting at $120,000+, represent some of the most conceptually rare works in contemporary circulation." Celebrity & Art Collectors Drive Market Pricing & Recognition Multigenerational families, affluent, savvy collectors, and new, discerning eyes all converge around the artist's work—each recognizing its enduring value. The client list reads like a who's who of entertainment and business: Jamil Alam, Chris Ellis, Jay Turner, Mike Meldmann, Richard Branson, and the Haslam family are among his patrons. Grammy-winning DJ Zedd commissioned a custom triptych for his Beverly Hills estate. NHL MVP Connor McDavid collects velocity-driven abstracts, while PGA champions Jordan Spieth and Gary Woodland have added Skoldberg originals to their private collections. These aren't just buyers—they are believers, building their collections around the artist's vision. Erik Skoldberg's pricing structure reflects the exclusivity of his process: Studio Floor Collection: $120,000+ (limited to one release per year) Icon Series: $50,000-$95,000 (featuring embedded memorabilia) 3D Functional Pop Art: $60,000-$125,000 Large-Format Developer Commissions: $75,000-$180,000 Custom Residential Pieces: $35,000-$180,000 Corporate Collaborations Elevate Artist Profile Skoldberg's collaboration portfolio includes blue-chip brands such, Adidas, Hermès, and House of Creed, Rolls-Royce Nashville showroom with his appointment as Official Artist of the Super Bowl marking a significant career milestone. Endeavor Real Estate Group recently commissioned a 16-foot lobby installation for their $100M+ Nashville development, demonstrating institutional confidence in the artist's market value. "When we invest in a Skoldberg, we're not just acquiring art – we're securing an asset that appreciates alongside our property values," noted a Director of Development at Endeavor Group. Scarcity Drives Investment Appeal Unlike many contemporary artists, Erik Skoldberg produces exclusively one-of-one originals with no prints, editions, or reproductions. His signature Studio Floor Collection, where a single canvas absorbs residue from an entire year's worth of paintings, exemplifies the scarcity driving current market dynamics. Art market analysts predict significant price movements within 24 months as institutional buyers and museum acquisition committees begin evaluating Skoldberg's work for permanent collections. About Erik Skoldberg Based in Nashville, Tennessee, Erik Skoldberg is a contemporary abstract artist whose works combine emotional color theory with large-scale installation expertise. Through his initiatives with Kamp Skoldberg he has raised over $1 million for Childrens Charities. Learn more at Media Contact: ABS Public Relations 6790 Embarcadero Lane, Suite 100 San Diego, Ca 92011 James Benjamin info@ This press release contains forward-looking statements regarding art market valuations. Past performance does not guarantee future in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Tech Advancements In Experiential Marketing
Tech Advancements In Experiential Marketing

Forbes

time44 minutes ago

  • Forbes

Tech Advancements In Experiential Marketing

Swish Goswami, building the next big sci-fi franchise at Parallel Studios. Experiential marketing isn't new, but the way brands are activating now is at a totally different level. We're seeing companies go beyond billboards and banner ads to create tech-forward experiences that get people talking, sharing and remembering. This isn't just about pop-up shops or influencer selfies anymore. It's now about building striking moments that live both in real life and the digital world. Moments that make people stop, stay and share. As consumer expectations rise, brands are finding new ways to connect through events that are emotional, interactive and often powered by next-gen tech. Companies That Are Taking Experiential Marketing To The Next Level During the Miami Grand Prix in May 2025, the two brands pulled off an absolutely wild activation: 10 full-size F1 cars made entirely out of LEGO bricks. We're talking over 400,000 pieces per car that took 22,000 hours to build and was brought to life by a team of 26 designers. These LEGO cars were actually driven during the drivers' parade, turning heads and taking over every social feed that weekend. This is what next-level experiential marketing looks like and is the kind of stuff that grabs attention and actually gets people talking (social media is still buzzing over this). For LEGO, it was a flex in creativity and brand nostalgia, staying true to their brand's promise: 'Give people the bricks and they can build anything they can imagine.' For Formula 1, it was a smart move to connect with younger fans and families who might not normally be trackside. Coca-Cola rolled out an augmented reality (AR) vending machine that took things to a whole new level in 2024. Using Snapchat's technology, the company created a unique piece of technology that not only allowed users to purchase its iconic beverage but also "experience the magic as they play, engage, virtually try on exclusive merch, and explore trending Snap AR lenses." This one is just cool! It's playful, unexpected and totally reimagines what a brand interaction can look like. More brands should be thinking this way. Netflix is turning empty mall spaces into full-on Netflix House experiences, and it's honestly genius. Starting this year, the company is opening up massive venues (we're talking 100,000-plus square feet) in Galleria Dallas and King of Prussia near Philly. Fans will be able to eat at Netflix-themed restaurants, cop show merch and actually step into their favorite series, like dancing through the Bridgerton ballroom or taking on the Squid Game Glass Bridge. This is the kind of move that keeps fans well-connected beyond the screen. I can't wait to see it! 7-Eleven is going all-in on music culture this year with its exclusive partnership with Live Nation, locking in naming rights for major festivals like When We Were Young, Governors Ball and Rolling Loud. It's a smart move that shows how the brand is meeting the right moment and bringing the right vibe to the right crowd. It's all designed to connect with Gen Z and audiences through real in-person experiences. This isn't just about product placement—it's about showing up in culture and turning festivals into brand worlds. This isn't about logos on a stage—it's about showing up in culture and building something people remember. Anker absolutely nailed it at Coachella this year. As the official charging partner of the 2025 Coachella Valley Music and Arts Festival, it didn't just plug in a few outlets; rather, the company built a full-on power zone for campers. Its Supercharging Hub had everything from a claw machine full of power banks and exclusive merch to a solar-powered car camping showcase that felt super on-brand. This well-thought-out partnership really makes people appreciate the brand more. It's a great example of how smart experiential can look when it's done right. What Makes Great Experiential Marketing Work So what do all these activations have in common? They hit three key things: 1. They're worth showing up for. People actually want to be there—not just for the brand but for the moment. 2. They feel intentional. Nothing is random. Every detail adds to the vibe and makes it feel real. 3. They get shared. Whether it's a selfie, a story or just a memory, people leave talking about it and wanting to tell their friends about it. That's the blueprint. It doesn't matter if you're using AI, virtual reality (VR) or building something by hand—if you make someone feel something, you're doing it right (that is the essence of true marketing). In a world drowning in digital noise, this is how you actually show up. Experiential marketing isn't just a trend. It's a shift from the digital back to the physical. It's a reminder that the best brand moments don't feel like marketing at all—they feel like something you were meant to be part of. The future's not just digital. It's live. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?

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