Seth Rogen reveals Apple's surprising request for his show 'The Studio'
Seth Rogen
refused Apple's request to replace
Netflix
CEO
Ted Sarandos
with
Tim Cook
in his new comedy series "
The Studio
," which streams on
Apple
TV+. The creator and star revealed the streaming giant's attempt to substitute their own chief executive in a cameo role that was specifically written for their rival's leadership.
"They asked if we could use Tim Cook instead, and we said no," Rogen told Business Insider during a red carpet interview at the SXSW Film & TV Festival in March.
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Netflix CEO Ted Sarandos cameos as himself in Apple's show
The cameo in question appears in the eighth episode of "The Studio," which aired Wednesday. Sarandos plays himself in a memorable scene where he reveals to Rogen's character that Netflix contractually requires award winners to thank him in acceptance speeches.
The scene underscores the show's central theme about the tension between art and commerce in
Hollywood
. Sarandos's character forces Rogen's studio head to acknowledge they are both "bean counters" supporting real artists, not artists themselves.
Apple representatives did not respond to requests for comment about the casting decision.
The irony of featuring Netflix's CEO on an Apple TV+ show is particularly striking given the competitive landscape. Apple's streaming service reportedly loses over $1 billion annually with approximately 45 million subscribers, while Netflix has become highly profitable with over 300 million subscribers as of late 2024.
"The Studio" draws heavily from Rogen's personal experiences in the film industry. He created, directed, and stars in the series as Matt Remick, a newly appointed studio head navigating the challenges of producing quality content while meeting financial expectations—a balancing act Rogen himself has faced throughout his career in Hollywood.
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