Erie SeaWolves staff excited for rebranding courtesy of Last Week Tonight
The selection was announced during a segment on minor league baseball, where Oliver highlighted the creativity and fun promotions associated with these teams. The SeaWolves were one of 47 teams that submitted for the rebranding process.
John Oliver, HBO's late-night host, to give Erie SeaWolves a complete rebrand
'I honestly thought I would find out in an email first, but basically finding out via television was pretty surprising,' said Greg Coleman, President of Erie SeaWolves Baseball.
Coleman said he was surprised to learn about the team's selection for rebranding through John Oliver's television announcement. However, the rebranding comes with a catch: The SeaWolves will have no input in the process, as it will be handled entirely by the show's creative team.
Coleman noted that the current team name and mascot are not particularly creative, suggesting room for improvement. Christy Buchar, Director of Merchandise for the Erie SeaWolves, expressed enthusiasm about the potential for new merchandise that will coordinate with the new branding. She hopes to sell both current and new merchandise to fans.
Erie's John Oliver responds to Last Week Tonight's John Oliver
With the rebranding led by 'Last Week Tonight,' the Erie SeaWolves are poised for a creative transformation that could enhance their appeal and merchandise sales. John Oliver assured fans, 'I promise this is going to be great.'
All facts in this report were gathered by journalists employed by WJET/WFXP. Artificial intelligence tools were used to reformat from a broadcast script into a news article for our website. This report was edited and fact-checked by WJET/WFXP staff before being published.
Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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