Cult Aussie underwear label drops new maternity bra - and mums are racing to get one before it sells out
For new and expectant mums, the search for a nursing bra that's both supportive and stylish can feel like an impossible task.
But the latest drop from Australian cult underwear brand First Thing might just be the answer.
Launched by Sydney-based mum and founder Georgia Gazal, the Maternity Bra is a re-imagining of what post-baby comfort can look and feel like.
Made from the same buttery-soft fabric as the label's best-selling underwire bras, the new release offers the kind of support and ease-of-wear mums crave, with a little more thought put into the design.
Georgia, who is a mum of two, says the idea was born out of frustration.
'I wanted something that made me feel a bit more like myself while breastfeeding and in the chaos of early motherhood,' she explains to Best Picks.
'So I created it.'
That simple insight led to a piece that's anything but basic.
The Maternity Bra features easy-access feeding clips, hidden support slings, and extra hooks to accommodate changing body shapes.
The adjustable straps and ultra-stretchy fabric are designed to move with you – whether you're nursing a newborn or chasing after a toddler.
The bra is available in sizes S to XXL, and comes in three neutral shades: Blush, Taupe and Black.
At $69, it's not only affordable but thoughtfully made with mothers and the planet in mind.
Sustainably soft and ethically made
Like the rest of First Thing's range, the Maternity Bra is made using fabric that's soft enough to sleep in and durable enough for daily wear.
It's manufactured in Indonesia and China with ethical standards in place, including annual audits to ensure fair labour and quality control.
The brand is also continuing its push for sustainability.
Packaging is 100 per cent compostable, made from reusable corn starch bags, and their wider range includes eco-friendly materials like recycled nylon and fabric derived from sustainably sourced beechwood trees.
For a generation of mums who want their underwear drawer to feel less clinical and more them, First Thing is filling the gap.
And if their past sell-outs are anything to go by, you'll want to be quick.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
West Australian
15 hours ago
- West Australian
STM Loves: Angelwood Pies, Tigerlily returns, Sunset Daze and Il Locale's Pizza Club
West Aussie pizza brand Il Locale have introduced a new pricing system and it's a game-changer. Every day, full-size pizzas at each location are only $22. From Scarborough to Subiaco, Currumbine to Busselton, Kalamunda to Stirling, Il Locale is doing god's work and ensuring pizza is more affordable for all. Founder Mathieu Bourget says: 'No gimmicks. Just good pizza, fairly priced'. Perth-born Petal Ashmole Winstanley has poured her life story into her new memoir Get Up, Dress Up, Show Up — and what an adventure the former ballet dancer has had. From dancing around the world, to life with her three great loves that she would go on to lose in heartbreaking circumstances, the 78-year-old's story is one of resilience and strength. The book, described as 'sometimes shocking, always candid and frequently funny' is available through Amazon and Booktopia. This Melbourne-founded brand set out to create beauty products that capture the feeling of golden hour, and it's on the right track with it's newest addition: the Liquid Rays Blush. Formulated in Australia with kakadu plum, avocado oil and kiwi extract, its neutral pink tone was designed by brother-and-sister duo Alessia and Marco Angele to reflect the natural flush you get when you're 'sun-warmed, spontaneous or suitably charmed'. Priced at $37, the newest member of your make-up bag is available at . If you haven't yet been drawn down to the small but mighty digs of this Leederville pie shop, add it to your list immediately. It has a delicious and evolving menu of pies and sausage rolls with excellent pastry and even better filling options, from a classic steak to Irish lamb, bolognese, tofu and kimchi as well as new flavours added regularly. It's open from Wednesday to Sunday from 8am to 2pm. It's safe to say we've had our fair share of winter showers this season. But is there anything worse than getting caught in the rain with an umbrella that suddenly gives way? Be gone broken brollies, says New Zealand brand BLUNT. Their designs are tested with winds of up to 115km/h, so good news, there's little chance of that happening. Shop online at or in-store at Zhuzh Fremantle. From Oasis to StyleAid, 2025 has been a year of iconic comebacks. Australian brand Tigerlily is the latest to join the comeback club with a welcomed return to the swim and resortwear market. Creative director Simone Coates says they've honoured its legacy with lush prints and vibrant colours, while reinterpreting once-loved designs to fit the modern wardrobe. 'We're incredibly proud to reintroduce a brand that is so deeply woven into the identity of Australian summer,' says Prue Slocombe, general manager of Tigerlily. 'For so many women, Tigerlily isn't just a fashion label, it's a memory, a moment, a mood'. Shop at .
Herald Sun
2 days ago
- Herald Sun
Revealed: Where to find Victoria's best lifestyle suburbs
Victoria's best lifestyle suburbs have been revealed, from beachside bargains to up-and-coming Melbourne pockets. And with some of the best areas for families to get the right mix of transport, schools, childcare and beach or park access currently below their price peak, there's a rare chance to bag a bargain in an idyllic spot. Areas such as Armstrong Creek in Greater Geelong and Winchelsea on the Surf Coast topped the list. RELATED: Downsizers flock to beach suburbs as Baby Boomers gain access to superannuation Newport: AFL dynasty's renovated family home seeks $2m+ Revealed: Australia's 50 supercharged suburbs for price growth With median house prices in the low-to-mid $600,000s, the Geelong suburb and town with a population of 2400-plus are cheaper today compared to a few years ago. Newtown, also in Geelong, as well as nearby Barwon Heads and Torquay also made the list — but come with seven-figure median house prices. In Melbourne, south eastern suburbs were highly-ranked alongside inner city Port Melbourne and Williamstown, as well as Newport in the west, all with typical house values above $1m. The research was commissioned by MCG Quantity Surveyors using data from real estate analytics company SuburbTrends. MCG Quantity Surveyors director Mike Mortlock said the report aimed to uncover Australian suburbs with the best long-term growth potential and lifestyle offerings, based on factors such as access to amenities such as childcare, schools, beaches and open space,and 10-year median price growth. 'They're attributes that help markets outperform over the long haul – we know buyers will pay a premium to have them,' Mr Mortlock said. According to PropTrack, Armstrong Creek is now tens of thousands of dollars cheaper than when its median house price hit $728,000 in 2022. And Winchelsea's typical house price hit a five-year peak of $720,000 just 12 months ago. Despite the chance for a bargain, Melbourne-based buyers' advocate and Property Investment Professionals of Australia board member, Cate Bakos, cautioned buyers thinking of relocating and commuting to Melbourne would add hours of travel time to their week. But places like Newtown and Geelong West could be ideal for people wanting to work from home while enjoying lifestyle benefits and proximity to a train station, Ms Bakos noted. 'Geelong as a city, it's diverse – it's got a good economy, and there's lots going on there, it's food and wine scene and its weekender appeal is growing,' she added. Armstrong Real Estate director Megan Rovers, who also co-hosts the property industry podcast Built For This, said working from home allowed many buyers in the region 'to have the best of both worlds' while commuting to Melbourne for part of the week. 'They can have the house with the backyard to enjoy and the lifestyle to enjoy on the weekend,' she said. Ms Rovers said a wide range of buyers were attracted to Armstrong Creek for its schools, shopping centres and access the beach, nearby train stations to travel to Geelong or Melbourne and the Geelong Ring Road. 'What we find is first-time buyers are buying because it's affordable, downsizers are coming and following families,' Ms Rovers said. 'So if there's a family that are choosing because of the schools or the lifestyle that it offers, then the grandparents or parents will come and try and live close by.' Closer to Melbourne, Newport has a $1.205m median house price and Williamstown $1.52m. Real Estate Institute of Victoria director and Compton Green Inner West director Adrian Butera said Newport featured the 33ha Newport Lakes Reserve and two train lines running through its station. He said while Newport was not as highly-regarded as some of Melbourne's other inner western suburbs, plenty of buyers were now starting to cotton on. 'If you pull out a calculator and pull out the per square metre rate of Newport versus, say, Yarraville or Williamstown, Newport is so beautifully positioned yet is reasonably affordable,' Mr Butera said. 'In perspective, you get more bang for your buck in Newport than you do most other suburbs in the inner west.' White Fox associate director Cheyne Fox said Port Melbourne's parks, schools, shops, restaurants, friendly community and nearness to Melbourne's CBD meant many locals looked to upsize or downsize within the suburb. Ms Fox said the 'slightly softer' market was now allowing buyers to purchase homes in the suburb they might not have been able to afford three to four years ago. 'So whereas something might have been sitting on $3m or just above a few years ago, it's now dipping down to $2.6m, $2.7m and it's making it more achievable for those people,' she said. 'And I'm seeing some savvy purchases who are aware of that fact snapping up some really good properties at very reasonable prices given what they were a few years back.' Port Melbourne's median house price is $1.55m, according to PropTrack. VICTORIA'S TOP LIFESTYLE AREAS Armstrong Creek, Barwon Heads: median house prices from $653,250 to $1.49m Winchelsea: median house price $600,000 Newtown: median house price $1.085m Cheltenham, Highett: median house prices from $1.19m to $1.425m Mentone: median house price $1.325m Newport: median house price $1.205m Port Melbourne: median house price $1.55m Beaumaris: median house price $2.05m Torquay: median house price $1.175m Williamstown: median house price $1.52m Areas listed are regional statistical area level 3s, as defined by the Australian Bureau of Statistics. They are home to between 30,000 to 130,000 residents each. Source: MCG Top Suburb Lifestyle Index July 2025, MCG Quantity Surveyors, SuburbTrends, and PropTrack. Additional reporting by Aidan Devine Sign up to the Herald Sun Weekly Real Estate Update. Click here to get the latest Victorian property market news delivered direct to your inbox. MORE: Expert reveals blast risk for new 15,000-home Melbourne suburb Melbourne tipped to lead 2026 property boom | KPMG Young Melb family's clever move pays off
Daily Telegraph
2 days ago
- Daily Telegraph
Australia's best suburbs to live ranked in new lifestyle study
Sydney and NSW's best places to live have been revealed, ranging from exclusive Harbour enclaves through to hidden gems offering an affordable refuge from soaring city prices. And the lifestyle is so attractive that these areas have also been declared some of the best areas to own a home due to a long track record of consistent and above average growth in prices. Much of this growth has historically occurred at the start of interest rate cutting cycles, with top lifestyle areas often leading the first charge upward in prices and other areas later playing catch up. MORE: Huge salary that's now too low to buy a home MORE: Robert Irwin's sad fortune left by dad Steve The Warringah region of Sydney's northern beaches reigned supreme among the areas deemed to have the best mix of accessibility, family friendly settings, nature, beaches, home value growth and more. The region, which includes Dee Why, Collaroy, Freshwater, North Manly and 23 other suburbs, was ranked the location with the best lifestyle offering in the country, according to quantity surveyor group MCG's latest Four-Pillar Lifestyle Index. The eastern suburbs-south, which includes Coogee, Clovelly, Maroubra and La Perouse, also scored highly nationally. The city region was deemed the fifth best place in Australia to live. There were also much more affordable locations in and around Sydney that scored well for lifestyle. Wollongong's northern suburbs – which include Thirroul, Austinmer and Coalcliff – along with Wollongong-West were deemed the top NSW lifestyle locations outside Sydney. Median prices in these areas range from $820,000 to $1.5 million. The Index analysed every suburb across Australia using SuburbTrends data based on its 'intrinsic liveability' and the attributes considered most popular in Australia. This included coastal amenity, green assets, metropolitan access and community depth, with each pillar weighted equally and run against historic property price metrics. MORE: Shock food chain topples Maccas as world's biggest MCG Quantity Surveyors director Mike Mortlock said the purpose of the research was to guide Australians on the best markets to own a home over the long term. 'We looked at factors that are always in demand,' he said. 'They're attributes that help markets outperform over the long haul. We know buyers will pay a premium to have them. 'All the pillars we looked at were attributes that real estate agents have historically highlighted as the most pertinent points for home buyers, what they consider the most suitable for them.' Mr Mortlock said it was far more important in real estate to consider the long-term factors pushing at a market because most people stayed in the same homes for at least 10 to 15 years. 'When we buy a home, and we're looking at it from an investment point of view and trying to consider what it will be worth in future, the key question to ask yourself is who will buy this down the track? 'Who will it appeal to in 20 years? What you don't want is a property or location that will only appeal to a (landlord/investor). For buyers like that, it's all about numbers. Owner occupiers on the other hand buy with emotion and that's who you need to appeal to. 'The markets that have proved to have more consistent growth have lifestyle components baked in.' Northern beaches agent Tim Cullen of McGrath-Manly said it was the property offering in the area that actually made it stand out. 'It seems the secret is out,' he said. 'It is a more expensive area, but it's actually one of the more affordable places in Sydney to live close to the beach. 'We find people who move here as renters tend to stay and will buy in the area. Most people stay in their homes 20-30 years.' Mortgage Choice-Dee Why James Algar said the northern beaches offered a lifestyle few other areas could match. 'People love the beaches,' he said. 'There is a great sense of community and many have grown up here so its home. The outdoor lifestyle is also a major drawcard. And it's close enough to the CBD to commute to work but far enough removed from the hustle and bustle of the city.' Allambie Heights resident Hamish Rollason said he wasn't surprised the Warringah area ranked as the best lifestyle location in the country. 'The northern beaches has an edge over some of the other really nice places to live,' he said. 'There are so many more parks and on any given day you just take your pick of beach. 'There's also lots of great places to eat and it's accessible. You can get to work easily.' Mr Rollason added that it came with a big catch. His family are currently selling their three-bedroom house at 2 Larissa Rd to upsize to a new home and expect competition to be tough. 'With more rate cuts probably coming, we're expecting a groundswell of buyers. We're hoping if we buy soon we won't get caught in a situation of prices rising too quickly.'
