Kriti Sanon drives awareness about wet food in Pedigree's new ad
HighlightsIndia's pet food brand, Pedigree, has launched a new campaign featuring Bollywood actress Kriti Sanon to promote their Pedigree Gravy range. Ayesha Huda, Chief Marketing Officer of Mars Petcare India, emphasized the evolving pet parenting landscape in India and the brand's commitment to fulfilling pet parents' nutritional needs. Kriti Sanon expressed her excitement about the emotional connection during feeding time with pets, highlighting the Pedigree brand's dedication to choices that reflect love and care.
India's pet food brand, Pedigree has launched a new campaign powered by Bollywood actor Kriti Sanon. This latest strategic partnership signals the brand's leadership in the pet food category and its deep commitment to driving awareness about their
Pedigree Gravy
range amongst pet parents in India.
This new campaign, with Sanon's champions the benefits of the wet food category. "
Pet parenting
in India is evolving, and as market leaders we are confident about the readiness of pet parents to dive deeper into their pet's nutritional needs, and our gravy range promises to fulfill that deepening demand," said
Ayesha Huda
, chief marketing officer,
Mars Petcare India
.
'With Kriti, we're celebrating both the emotional bond and the nutritional benefits that the Pedigree Gravy brings to pet homes, aiming to make it a mealtime staple,' Huda added.
Sharing her thoughts on the campaign, Sanon said, 'Feeding time is one of my favorite parts of the day with my pet — there's this beautiful moment of connection and excitement. It's not just about the food; it's about the trust and love they show you in that moment. The Pedigree brand stands for making choices that reflect your love, and I'm proud to help highlight the goodness of their gravy range.'
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