Latest news with #AyeshaHuda
Time of India
31-05-2025
- Entertainment
- Time of India
Sanya Malhotra lays out a purr-fect spread for Whiskas
HighlightsWhiskas has launched its new campaign, 'No Fuss Just Whiskas Food,' featuring actor and cat parent Sanya Malhotra, aimed at addressing mealtime dilemmas for cat owners. The digital film humorously showcases Sanya Malhotra auditioning a chef to impress her discerning cat, ultimately highlighting Whiskas Wet Cat Food as the preferred choice. Ayesha Huda, Chief Marketing Officer of Mars Pet Nutrition India, emphasizes the importance of scientifically formulated pet food, noting that India has one of the world's lowest pet food adoption rates despite a rise in cat ownership. Cat food brand, Whiskas, has officially launched its new campaign, 'No Fuss Just Whiskas Food,' featuring actor and cat parent, Sanya Malhotra . The campaign, a blend of humor and heart, aims to resonate with cat owners nationwide by highlighting the common struggles of mealtime and presenting a simple, satisfying solution: the Whiskas Wet Cat Food range. The "No Fuss Just Whiskas Food" campaign directly addresses mealtime dilemmas, striving for enjoyable experiences for both pets and their owners. A digital film, set in a vibrant kitchen, showcases Sanya Malhotra humorously auditioning a chef attempting to impress her and, more importantly, her discerning cat. From "Nawabi Fish Rice" to classic "Khichdi," each elaborate dish is met with a firm "Rejected!" from Malhotra. The turning point arrives when the chef, recognizing the cat as the true decision-maker, introduces Whiskas Wet Cat Food . The film comically tells that even the most particular cats can't resist Whiskas. Through its playful tone and relatable pet-parent scenarios, the campaign reinforces the brand's commitment to taste, nutrition, and satisfaction in every bite. Sanya Malhotra's involvement extends beyond her role as the campaign's face; she is a passionate and experienced cat parent herself. Known for sharing genuine moments with her beloved feline on social media, Malhotra brings authenticity and warmth to the initiative. Her real-life encounters with mealtime fussiness make her an ideal voice for Whiskas's message of taste, trust, and nutrition. "As a cat parent, I understand how challenging mealtimes can be," shared Sanya Malhotra. "The cat in the film is expressive and very particular, just like my cat at home. This campaign is personal because it mirrors our real-life experience." Ayesha Huda, chief marketing officer, Mars Pet Nutrition India, emphasised the campaign's significance. "India remains one of the world's lowest pet food adoption markets, with less than 10 per cent of cat parents opting for scientifically formulated pet food," stated Huda. "This is concerning because cats have specific dietary requirements that typically cannot be met by homemade food or generic diets. Through our latest digital film featuring Sanya Malhotra, we've taken a relatable yet impactful route to highlight just how discerning cats can be when it comes to food and underscoring the importance of healthy, wholesome and delicious meals for our beloved pets.' India is currently experiencing a notable rise in cat ownership, with over 70% of new kitten owners being first-time pet parents. Despite this surge, the country lags globally in meeting the specific nutritional requirements of its pet population. Watch the film here:
Time of India
15-05-2025
- Entertainment
- Time of India
Kriti Sanon drives awareness about wet food in Pedigree's new ad
HighlightsIndia's pet food brand, Pedigree, has launched a new campaign featuring Bollywood actress Kriti Sanon to promote their Pedigree Gravy range. Ayesha Huda, Chief Marketing Officer of Mars Petcare India, emphasized the evolving pet parenting landscape in India and the brand's commitment to fulfilling pet parents' nutritional needs. Kriti Sanon expressed her excitement about the emotional connection during feeding time with pets, highlighting the Pedigree brand's dedication to choices that reflect love and care. India's pet food brand, Pedigree has launched a new campaign powered by Bollywood actor Kriti Sanon. This latest strategic partnership signals the brand's leadership in the pet food category and its deep commitment to driving awareness about their Pedigree Gravy range amongst pet parents in India. This new campaign, with Sanon's champions the benefits of the wet food category. " Pet parenting in India is evolving, and as market leaders we are confident about the readiness of pet parents to dive deeper into their pet's nutritional needs, and our gravy range promises to fulfill that deepening demand," said Ayesha Huda , chief marketing officer, Mars Petcare India . 'With Kriti, we're celebrating both the emotional bond and the nutritional benefits that the Pedigree Gravy brings to pet homes, aiming to make it a mealtime staple,' Huda added. Sharing her thoughts on the campaign, Sanon said, 'Feeding time is one of my favorite parts of the day with my pet — there's this beautiful moment of connection and excitement. It's not just about the food; it's about the trust and love they show you in that moment. The Pedigree brand stands for making choices that reflect your love, and I'm proud to help highlight the goodness of their gravy range.' Watch the video here:
Fashion Value Chain
25-04-2025
- Health
- Fashion Value Chain
The PEDIGREE Brand in India Reimagines Pet Nutrition as a Love Language in its Latest Campaign with Bhumi Pednekar
MARS Petcare, a global leader in pet nutrition and care, has unveiled its new digital-first campaign for the PEDIGREE brand in India gravy's range, celebrating the deepening bond between pets and their parents. The campaign features Bollywood actor and devoted pet parent Bhumi Pednekar. The campaign employs innovative storytelling to show Pedigree gravy as more than just a meal-it's a language of love. In the ad film, Bhumi Pednekar is seen sharing heartfelt moments with their beloved dogs, illustrating how offering a pouch of Pedigree gravy becomes a daily act of care and affection. The PEDIGREE brand in India Reimagines Pet Nutrition as a Love Language in its Latest Campaign with Bhumi Pednekar The PEDIGREE gravy range is meticulously formulated to provide 100% complete and balanced nutrition, ensuring that dogs receive the appropriate amounts of proteins, fats, carbohydrates, vitamins, and minerals in every meal. Beyond nutritional completeness, gravy offers several advantages that are sometimes overlooked. Its higher moisture content aids in maintaining proper hydration, crucial for overall health. The rich aroma and texture make wet food more appealing, especially for picky eaters. The soft consistency is gentle on the digestive system, beneficial for dogs with certain medical conditions. The PEDIGREE gravy range, suitable for puppies and adult dogs, is made with real chicken in gravy and is a rich source of high-quality protein, calcium, dietary fiber, Omega 6, and Zinc-supporting holistic health and everyday vitality. By integrating these functional benefits with the emotional narrative of love and care, the campaign aims to educate pet parents on making informed dietary choices that enhance their pets' health and happiness. Ayesha Huda, Chief Marketing Officer, MARS Petcare India, commented: 'We launched this campaign to celebrate the unconditional love between pets and their parents and to highlight the PEDIGREE gravy's range as a meaningful expression of that love through complete and balanced nutrition. Our gravy not only offers delicious taste but also supports better hydration, improved digestion, and overall well-being for dogs.' She further added ' Recent surveys indicate that over 60% of Gen Z and millennial pet parents in India view their pets as family and are actively seeking better nutrition options. Many are realizing that home-cooked food alone may not meet the specific nutritional needs of dogs, particularly concerning calorie conversion and complete nourishment. With Bhumi as a partner for the campaign we're connecting emotionally while also educating pet parents on how simple choices like incorporating gravy food can significantly enhance their pet's health. This initiative is not just about growing our brand-it's about advancing the category by making nutrition more accessible, relatable, and heartfelt.' India's pet parenting landscape is undergoing a significant transformation. Pets are now considered integral family members, leading to a heightened focus on their health and nutrition. This shift underscores the importance of providing diets that are not only lovingly prepared but also nutritionally comprehensive. Bhumi Pednekar shared, 'My partnership with the PEDIGREE brand in India is a natural extension of the deep love I have for my pet. PEDIGREE is a legacy brand committed to delivering 100% complete and balanced nutrition, an intention I wholeheartedly support. Our campaign celebrates the special bond we share with our pets and highlights how we can express our love in a sweet and playful way. I couldn't help but say 'I love you' to both Pedigree and my pet in the same breath. PEDIGREE's wet food range is the perfect choice for my pet because it meets its nutritional needs and has an irresistible taste.' The campaign, produced by Kulfi Collective, extends beyond digital platforms through interactive installations in dog-friendly parks and collaborations with key regional influencers, ensuring widespread reach and cultural resonance. With 'I Pouch You', The PEDIGREE brand in India combines emotional storytelling with product education, reinforcing the message that feeding better is not just a choice-it's an act of love. Ad Links: Pedigree Gravy – Bhumis Unconditional Love for Beau Bhumi and Beau Play Who's More Likely To About Mars Petcare Mars Petcare, part of Mars, Incorporated, is a global leader in pet care with over a century of history in advancing the health and well-being of pets. With brands like PEDIGREE, WHISKAS, ROYAL CANIN, GREENIES™, and SHEBA, Mars Petcare serves the needs of pets in more than 50 countries. Its commitment to pet health extends through veterinary care, genetic research, and a deep-seated mission to create 'A BETTER WORLD FOR PETS.' With a focus on innovation and a belief in the power of pets, Mars Petcare is dedicated to nurturing the bond between pets and their families around the world.
